Africa as a potentially attractive market

El mercado de plástico en África parece ser atractivo para la compañía X la cual opera en diversas zonas del mundo y en parte también en esta. Este mercado cuenta con alrededor de 1.300 millones de africanos y un consumo de plástico de 16 kg per cápita, siendo este un lugar ideal en el cual operar....

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Autores:
Tipo de recurso:
Fecha de publicación:
2022
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/36965
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/36965
Palabra clave:
Industria del plástico en África
Análisis del mercado del plástico
Oportunidades de negocio
Comercialización de productos de plástico
Moldes de inyección de plástico
Administración general
Economía
Plastic industry in Africa
Plastic market analysis
Business opportunities
Marketing of plastic products
Plastic injection molds
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License
Bloqueado (Texto referencial)
id EDOCUR2_c6e7b72d5238275fab035cae038fe56a
oai_identifier_str oai:repository.urosario.edu.co:10336/36965
network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.es.fl_str_mv Africa as a potentially attractive market
dc.title.TranslatedTitle.es.fl_str_mv África como mercado potencialmente atractivo
title Africa as a potentially attractive market
spellingShingle Africa as a potentially attractive market
Industria del plástico en África
Análisis del mercado del plástico
Oportunidades de negocio
Comercialización de productos de plástico
Moldes de inyección de plástico
Administración general
Economía
Plastic industry in Africa
Plastic market analysis
Business opportunities
Marketing of plastic products
Plastic injection molds
title_short Africa as a potentially attractive market
title_full Africa as a potentially attractive market
title_fullStr Africa as a potentially attractive market
title_full_unstemmed Africa as a potentially attractive market
title_sort Africa as a potentially attractive market
dc.contributor.advisor.none.fl_str_mv Wiesinger, Sophie
dc.subject.es.fl_str_mv Industria del plástico en África
Análisis del mercado del plástico
Oportunidades de negocio
Comercialización de productos de plástico
Moldes de inyección de plástico
topic Industria del plástico en África
Análisis del mercado del plástico
Oportunidades de negocio
Comercialización de productos de plástico
Moldes de inyección de plástico
Administración general
Economía
Plastic industry in Africa
Plastic market analysis
Business opportunities
Marketing of plastic products
Plastic injection molds
dc.subject.ddc.es.fl_str_mv Administración general
Economía
dc.subject.keyword.es.fl_str_mv Plastic industry in Africa
Plastic market analysis
Business opportunities
Marketing of plastic products
Plastic injection molds
description El mercado de plástico en África parece ser atractivo para la compañía X la cual opera en diversas zonas del mundo y en parte también en esta. Este mercado cuenta con alrededor de 1.300 millones de africanos y un consumo de plástico de 16 kg per cápita, siendo este un lugar ideal en el cual operar. (Babayemi, Nnorom, Osibanjo, & Weber, 2019). La Compañía X espera contar con información sobre el mercado africano de moldes de inyección de plástico, estando interesada especialmente en el tamaño de mercado actual, los clientes potenciales, en la forma de hacer negocios y en factores externos e internos que afectan la operación en estos países. Con el objetivo de tomar una decisión sobre si entrar o no a este mercado, la empresa delegó a un grupo de estudiantes de la University of Applied Sciences of Upper para llevar a cabo una investigación y formular recomendaciones sobre este. Este informe ofrece una perspectiva detallada de los resultados de la investigación realizada sobre el mercado objetivo, los clientes potenciales, los aspectos comerciales y el análisis PESTEL para seis países africanos seleccionados: Egipto, Etiopía, Kenia, Nigeria, Sudáfrica y Uganda (en sustitución de Marruecos). Estos países fueron elegidos con base a un estudio inicial sobre su número de clientes potenciales identificados y su estabilidad política y económica, a cada uno de estos aspectos se les dio una ponderación específica según la importancia para la Compañía X. En la investigación principal al clasificar los países en función de sus resultados de cada aspecto evaluado, Egipto resultó ser el más prometedor seguido de Sudáfrica y Nigeria, principalmente por su gran mercado de productos de plásticos y la cantidad de clientes potenciales que la Compañía X podría encontrar en este. Adicionalmente, aunque fue sustituido por Uganda en el transcurso de la investigación, Marruecos resultó ser muy atractivo. Por tanto, no hay que dejar pasar esta oportunidad y encontrar la manera de superar la barrera del idioma
publishDate 2022
dc.date.accessioned.none.fl_str_mv 2022-11-17T18:37:51Z
dc.date.available.none.fl_str_mv 2022-11-17T18:37:51Z
dc.date.created.none.fl_str_mv 2022-06-30
dc.type.es.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.document.es.fl_str_mv Trabajo de grado
dc.type.spa.es.fl_str_mv Trabajo de grado
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/36965
url https://repository.urosario.edu.co/handle/10336/36965
dc.language.iso.es.fl_str_mv spa
language spa
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_14cb
dc.rights.acceso.es.fl_str_mv Bloqueado (Texto referencial)
rights_invalid_str_mv Bloqueado (Texto referencial)
http://purl.org/coar/access_right/c_14cb
dc.format.extent.es.fl_str_mv 198 pp
dc.format.mimetype.es.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Rosario
dc.publisher.department.none.fl_str_mv Escuela de Administración
dc.publisher.program.none.fl_str_mv Pregrado en Marketing y Negocios Digitales
publisher.none.fl_str_mv Universidad del Rosario
institution Universidad del Rosario
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spelling Wiesinger, Sophiebb16bad8-35e9-4be6-94f1-8a17675a2c4e600Barlt, FionaFernández Menéndez, EvaKlinser, MatthiasMoser, MarcelRamírez Pallares, Margarita MaríaWierer, AlissaProfesional en Marketing y Negocios DigitalesFull time7cf8ec48-0259-4589-bcf0-df98e4a01fbf60097a99c22-fbdb-4d12-b0b5-3787c304977b600be327f53-3d98-444e-9b90-ee088229a7d5600e6cd1dfb-4827-4917-a6c7-e1777569f65560094f3d665-1cc2-403e-a0e0-cf6b54de72aa60098d6d7a0-e62b-4569-a512-a532787460236002022-11-17T18:37:51Z2022-11-17T18:37:51Z2022-06-30El mercado de plástico en África parece ser atractivo para la compañía X la cual opera en diversas zonas del mundo y en parte también en esta. Este mercado cuenta con alrededor de 1.300 millones de africanos y un consumo de plástico de 16 kg per cápita, siendo este un lugar ideal en el cual operar. (Babayemi, Nnorom, Osibanjo, & Weber, 2019). La Compañía X espera contar con información sobre el mercado africano de moldes de inyección de plástico, estando interesada especialmente en el tamaño de mercado actual, los clientes potenciales, en la forma de hacer negocios y en factores externos e internos que afectan la operación en estos países. Con el objetivo de tomar una decisión sobre si entrar o no a este mercado, la empresa delegó a un grupo de estudiantes de la University of Applied Sciences of Upper para llevar a cabo una investigación y formular recomendaciones sobre este. Este informe ofrece una perspectiva detallada de los resultados de la investigación realizada sobre el mercado objetivo, los clientes potenciales, los aspectos comerciales y el análisis PESTEL para seis países africanos seleccionados: Egipto, Etiopía, Kenia, Nigeria, Sudáfrica y Uganda (en sustitución de Marruecos). Estos países fueron elegidos con base a un estudio inicial sobre su número de clientes potenciales identificados y su estabilidad política y económica, a cada uno de estos aspectos se les dio una ponderación específica según la importancia para la Compañía X. En la investigación principal al clasificar los países en función de sus resultados de cada aspecto evaluado, Egipto resultó ser el más prometedor seguido de Sudáfrica y Nigeria, principalmente por su gran mercado de productos de plásticos y la cantidad de clientes potenciales que la Compañía X podría encontrar en este. Adicionalmente, aunque fue sustituido por Uganda en el transcurso de la investigación, Marruecos resultó ser muy atractivo. Por tanto, no hay que dejar pasar esta oportunidad y encontrar la manera de superar la barrera del idiomaThe African plastic market seems to be utterly appealing to Company X which is operative in many areas of the world, partly also in this one. With around 1,3 billion Africans and a plastic consumption of 16kg per capita, the market is highly promising (Babayemi, Nnorom, Osibanjo, & Weber, 2019). Company X is looking forward to having information about the African market for plastic injection moulds. They are especially concerned about the actual market size, potential customers, doing business aspects as well as external and internal factors affecting countries’ performances. To make an informed decision about whether to enter this market, students at the University of Applied Sciences of Upper Austria were delegated to conduct research and formulate recommendations. The start point was a kick-off meeting with Company X. The purpose was to research if there is a profitable and sustainable market for a specific selection of rigid plastic products in the African continent. This report gives a profound overview by providing findings of conducted research about the target market, potential clients, business aspects, and PESTEL analysis for six selected African countries: Egypt, Ethiopia, Kenya, Nigeria, South Africa, and Uganda (substitute for Morocco). These countries were chosen based on initial research about their number of identified potential clients, and political and economic stability. The aspects were given different weightings according to the importance to Company X. In the main research, by ranking the countries based on their performance for each category chosen in the country ranking (namely PESTEL, target market, potential clients, and cultural proximity). Egypt turned out to be the most promising one followed by South Africa and Nigeria. Mainly because of its huge market for plastic products and a lot of potential customers, Egypt outperforms other countries. Furthermore, although substituted by Uganda during the course of the research, Morocco turned out to be highly appealing. Thus, one should not miss out on this opportunity and find ways to overcome the language barrier2022-11-17: Script de automatizacion de embargos. Correo recibido 17nov2022:Buenos días, Mediante el presente correo me permito solicitar el bloqueo de mi trabajo de grado “AFRICA AS A POTENTIALLY ATTRACTIVE MARKET FOR HAIDLMAIR GMBH: MARKET RESEARCH INSIGHTS”, lo anterior debido a que el trabajo fue realizado para la empresa HAIDLMAIR GMBH con información confidencial para esta, la cual solicitó que no se dejara disponible para su acceso una vez cargado al repositorio institucional. Quedo atenta a cualquier comentario o procedimiento que debe ser realizado. Cordialmente, Margarita María Ramírez Pallares. Respuesta 17nov2022: Respetada Margarita , reciba un cordial saludo, Hemos realizado la divulgación de su documento: Africa as a potentially attractive market, el cual puede encontrar en el siguiente enlace: https://repository.urosario.edu.co/handle/10336/36965 De acuerdo con su solicitud, el documento se ha quedado Bloqueado de manera indefinida. Si usted desea dejarlo con acceso abierto en concordancia con las Políticas de Acceso Abierto de la Universidad, una vez establezca los derechos de divulgación con la editorial, puede enviar un correo a esta misma dirección realizando la solicitud. Tenga en cuenta que los documentos en acceso abierto propician una mayor visibilidad de su producción académica. Quedamos atentos a cualquier inquietud o sugerencia.2022-11-17: Script de automatizacion de embargos. Correo recibido 17nov2022:Buenos días, Mediante el presente correo me permito solicitar el bloqueo de mi trabajo de grado “AFRICA AS A POTENTIALLY ATTRACTIVE MARKET FOR HAIDLMAIR GMBH: MARKET RESEARCH INSIGHTS”, lo anterior debido a que el trabajo fue realizado para la empresa HAIDLMAIR GMBH con información confidencial para esta, la cual solicitó que no se dejara disponible para su acceso una vez cargado al repositorio institucional. Quedo atenta a cualquier comentario o procedimiento que debe ser realizado. Cordialmente, Margarita María Ramírez Pallares. Respuesta 17nov2022: Respetada Margarita , reciba un cordial saludo, Hemos realizado la divulgación de su documento: Africa as a potentially attractive market, el cual puede encontrar en el siguiente enlace: https://repository.urosario.edu.co/handle/10336/36965 De acuerdo con su solicitud, el documento se ha quedado Bloqueado de manera indefinida. 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