Plan de marketing digital para Agualongo
El objetivo principal de este proyecto integrador es, a través de la creación de un plan de marketing digital, es mejorar el posicionamiento digital de la marca Agualongo.
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2024
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- spa
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/44048
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/44048
- Palabra clave:
- Plan de Marketing
Posicionamiento digital
Marketing Digital
Marketing plan
Digital positioning
Digital Marketing
- Rights
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International
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| dc.title.none.fl_str_mv |
Plan de marketing digital para Agualongo |
| dc.title.TranslatedTitle.none.fl_str_mv |
Digital marketing plan for Agualongo |
| title |
Plan de marketing digital para Agualongo |
| spellingShingle |
Plan de marketing digital para Agualongo Plan de Marketing Posicionamiento digital Marketing Digital Marketing plan Digital positioning Digital Marketing |
| title_short |
Plan de marketing digital para Agualongo |
| title_full |
Plan de marketing digital para Agualongo |
| title_fullStr |
Plan de marketing digital para Agualongo |
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Plan de marketing digital para Agualongo |
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Plan de marketing digital para Agualongo |
| dc.contributor.advisor.none.fl_str_mv |
Paez Valdez, Julian |
| dc.subject.none.fl_str_mv |
Plan de Marketing Posicionamiento digital Marketing Digital |
| topic |
Plan de Marketing Posicionamiento digital Marketing Digital Marketing plan Digital positioning Digital Marketing |
| dc.subject.keyword.none.fl_str_mv |
Marketing plan Digital positioning Digital Marketing |
| description |
El objetivo principal de este proyecto integrador es, a través de la creación de un plan de marketing digital, es mejorar el posicionamiento digital de la marca Agualongo. |
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2024 |
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2024-10-31T13:38:38Z |
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2024-10-31T13:38:38Z |
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2024-10-19 |
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https://repository.urosario.edu.co/handle/10336/44048 |
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spa |
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Abierto (Texto Completo) |
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69 PP |
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application/pdf |
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Universidad del Rosario |
| dc.publisher.department.none.fl_str_mv |
Escuela de Administración |
| dc.publisher.program.none.fl_str_mv |
Especialización en Gerencia de Marketing para Entornos Digitales |
| publisher.none.fl_str_mv |
Universidad del Rosario |
| institution |
Universidad del Rosario |
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reponame:Repositorio Institucional EdocUR |
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Paez Valdez, Julianee60f0b4-c65d-43b3-9bd7-39cff1b4034e-1Cifuentes Manjarrez, Gina PaolaCruz Silva, Juliana PaolaEstrella Bolaños, Paola MargaritaPulido Ramirez, Leidy OrianaEspecialista en Gerencia de Marketing para Entornos DigitalesPart timec365ca2f-d61b-42d1-9d3d-5e142fbce97c-1c8979722-28c0-4be0-9bd0-725f63e2ed51-1b8908ec6-a188-43df-bb8b-cbbe93763f5b-1f7f16553-2063-4103-b832-9592bc271b51-12024-10-31T13:38:38Z2024-10-31T13:38:38Z2024-10-19El objetivo principal de este proyecto integrador es, a través de la creación de un plan de marketing digital, es mejorar el posicionamiento digital de la marca Agualongo.The main objective of this integrative project is, through the creation of a digital marketing plan, to improve the digital positioning of the Agualongo brand.Mario Fernando Paredes Muriel69 PPapplication/pdfhttps://repository.urosario.edu.co/handle/10336/44048spaUniversidad del RosarioEscuela de AdministraciónEspecialización en Gerencia de Marketing para Entornos DigitalesAttribution-NonCommercial-NoDerivatives 4.0 InternationalAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2instname:Universidad del Rosarioreponame:Repositorio Institucional EdocURPlan de MarketingPosicionamiento digitalMarketing DigitalMarketing planDigital positioningDigital MarketingPlan de marketing digital para AgualongoDigital marketing plan for AgualongobachelorThesisTrabajo de gradoTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fEscuela de AdministraciónBogotáLICENSElicense.txtlicense.txttext/plain1483https://repository.urosario.edu.co/bitstreams/21862cbd-4f65-4bbf-abbc-2eaf206397fb/downloadb2825df9f458e9d5d96ee8b7cd74fde6MD52ORIGINALAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdfAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdfapplication/pdf23163451https://repository.urosario.edu.co/bitstreams/6f8f6d2c-8cb1-42b3-b0c8-db0bd050bcb1/download645b773670ab55cc6887864366197dbdMD54CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8899https://repository.urosario.edu.co/bitstreams/4552aaf1-d18e-4abc-bbea-b84f06a1ea05/download3b6ce8e9e36c89875e8cf39962fe8920MD55TEXTAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdf.txtAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdf.txtExtracted texttext/plain24959https://repository.urosario.edu.co/bitstreams/0e091744-649d-420e-915b-423d33b65fdd/download80896a7565364cb09a0c981ba09d0205MD56THUMBNAILAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdf.jpgAgualongo_Cifuentes_Manjarrez_Gina_Paola.pdf.jpgGenerated Thumbnailimage/jpeg1819https://repository.urosario.edu.co/bitstreams/19116d01-a699-49e8-8223-e8bb8dc4412f/downloada6bd9461f952d74b27e15790ed87d314MD5710336/44048oai:repository.urosario.edu.co:10336/440482024-11-01 03:04:03.094http://creativecommons.org/licenses/by-nc-nd/4.0/Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttps://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.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 |