Valoración de marcas: Compendio teórico y situación en Colombia

A pesar que la valoración de marcas es una disciplina relativamente reciente, el valor que una marca le representa a su dueño ha estado incubado desde la creación misma de las primeras marcas comerciales

Autores:
Tipo de recurso:
Fecha de publicación:
2002
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/9610
Acceso en línea:
http://repository.urosario.edu.co/handle/10336/9610
Palabra clave:
Administración general
Marcas de fábrica
Mercadeo
Administración de empresas
Rights
License
Bloqueado (Texto referencial)
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dc.title.spa.fl_str_mv Valoración de marcas: Compendio teórico y situación en Colombia
title Valoración de marcas: Compendio teórico y situación en Colombia
spellingShingle Valoración de marcas: Compendio teórico y situación en Colombia
Administración general
Marcas de fábrica
Mercadeo
Administración de empresas
title_short Valoración de marcas: Compendio teórico y situación en Colombia
title_full Valoración de marcas: Compendio teórico y situación en Colombia
title_fullStr Valoración de marcas: Compendio teórico y situación en Colombia
title_full_unstemmed Valoración de marcas: Compendio teórico y situación en Colombia
title_sort Valoración de marcas: Compendio teórico y situación en Colombia
dc.contributor.advisor.none.fl_str_mv Gastelbondo Gnecco, Fernando
dc.subject.ddc.none.fl_str_mv Administración general
topic Administración general
Marcas de fábrica
Mercadeo
Administración de empresas
dc.subject.lemb.spa.fl_str_mv Marcas de fábrica
Mercadeo
Administración de empresas
description A pesar que la valoración de marcas es una disciplina relativamente reciente, el valor que una marca le representa a su dueño ha estado incubado desde la creación misma de las primeras marcas comerciales
publishDate 2002
dc.date.created.none.fl_str_mv 2002
dc.date.issued.none.fl_str_mv 2002
dc.date.accessioned.none.fl_str_mv 2015-01-14T16:06:29Z
dc.date.available.none.fl_str_mv 2015-01-14T16:06:29Z
dc.type.eng.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.spa.spa.fl_str_mv Trabajo de grado
dc.identifier.uri.none.fl_str_mv http://repository.urosario.edu.co/handle/10336/9610
url http://repository.urosario.edu.co/handle/10336/9610
dc.language.iso.none.fl_str_mv spa
language spa
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_14cb
dc.rights.acceso.spa.fl_str_mv Bloqueado (Texto referencial)
dc.rights.cc.spa.fl_str_mv Atribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rights.uri.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/2.5/co/
rights_invalid_str_mv Bloqueado (Texto referencial)
Atribución-NoComercial-SinDerivadas 2.5 Colombia
http://creativecommons.org/licenses/by-nc-nd/2.5/co/
http://purl.org/coar/access_right/c_14cb
dc.format.mimetype.none.fl_str_mv application/pdf
dc.format.tipo.spa.fl_str_mv Documento
dc.publisher.spa.fl_str_mv Universidad del Rosario
dc.publisher.department.spa.fl_str_mv Facultad Jurisprudencia
dc.publisher.program.spa.fl_str_mv Pregrado en Administración de empresas
institution Universidad del Rosario
dc.source.bibliographicCitation.none.fl_str_mv Aakker, David A. Building strong brands. Nueva York: The Free Press, 1996.
Cravens, Karen S.
Guilding, Chris. Strategic brand valuation: a cross-functional perspective. En: Business Horizons. Bloomington, IN. Jul-Aug 1999.
Haigh, David. How to use advertising to build strong brands. Edited by John Philip Jones. s.l. s.e. s.f.
Hart, Susannah
Murphy, John. Brands: the new wealth creators. New York: New York University Press, 1998.
Kochan, Nicholas. The world’s greatest brands
an international review by Interbrand. New York: New York University Press, 1997.
Kriegbaum, Catharina. Valuation of brands
A critical comparison of differents methods. sl. s.e. s.f.
Murphy, John. Brand valuation
establishing a true and fair view. London: Hutchinson Business Books, 1989.
Perfier, Raymond. Brand valuation. 3era Ed. London: Premier Books, 1997.
Scheter, Alvin H.
Brymer, Charles E.
Martin, David J. Seminario Latinoamericano sobre creacion y desarrollo de Marcas. (1°: 1996: Bogotá). sl. se.
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Texttext/plain6425https://repository.urosario.edu.co/bitstreams/6399e956-e5b6-4ce0-9fbb-d2200f6f51fd/download5e16fa9134cf7bd2ff62055bb7508c8dMD538THUMBNAILLeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg857https://repository.urosario.edu.co/bitstreams/2f781081-2f3d-4a5c-9d1c-80e5e5e147fc/download5704417d6056e5dc214f83fd523174d2MD515LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg958https://repository.urosario.edu.co/bitstreams/4ee23afd-becb-4aeb-b745-1d1bf19bc07f/download1b846f6e00c61db0e9a383a042ed5d76MD517LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg971https://repository.urosario.edu.co/bitstreams/79d4a751-510e-422a-a568-d571cc5b363f/download4e6c0411732069b9c7b08f8c88345012MD519LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg967https://repository.urosario.edu.co/bitstreams/c272e1c8-d60c-4520-a6be-bc0e6d718944/downloadc7d60f7e07b48dc3382e3706f7d38f64MD521LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg773https://repository.urosario.edu.co/bitstreams/260f0842-7435-4f59-bb04-072155fb2cdc/download4b54bb95efe68bb4d539cdf623aa136aMD523LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg975https://repository.urosario.edu.co/bitstreams/31266d89-2faf-49d5-8b53-06ec17f2e659/download1f0648dd34a72b6423cbaf8ef296e464MD525LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg971https://repository.urosario.edu.co/bitstreams/12aabdaa-bf95-4d68-9305-08dd07356f98/download4f108f4de3274ac276151aec664b5cedMD527LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg978https://repository.urosario.edu.co/bitstreams/3f8e8601-ec5c-4abe-83e3-bec118aa7710/download0e97bc6e818cd96a7ee4a157f195f8f0MD529LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg973https://repository.urosario.edu.co/bitstreams/90055335-dceb-449b-bb7d-60137dcc4505/downloadcc5d59fbde59e41b5c8115f25f0a0c31MD531LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg974https://repository.urosario.edu.co/bitstreams/54dee13d-f298-44e5-8f17-ff69dec0ec30/downloada316f110dd81c8d7898bb6bf6f0e108cMD533LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg973https://repository.urosario.edu.co/bitstreams/d64bff51-6feb-4350-9875-f1baf23b0e93/download6027cde8f7672e161f5c74a762325b8bMD535LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg960https://repository.urosario.edu.co/bitstreams/c44f2882-036e-4c81-bd5d-6432b21d2478/download4737264ba8fb1d2950fcab44c8f39e74MD537LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg987https://repository.urosario.edu.co/bitstreams/976bfd7f-0cc2-47fd-9af3-675255a92e8c/downloadb9ad86f646e4de9ebd9ab8aacfbfd22bMD53910336/9610oai:repository.urosario.edu.co:10336/96102021-06-03 00:46:01.206http://creativecommons.org/licenses/by-nc-nd/2.5/co/https://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.co

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