Valoración de marcas: Compendio teórico y situación en Colombia
A pesar que la valoración de marcas es una disciplina relativamente reciente, el valor que una marca le representa a su dueño ha estado incubado desde la creación misma de las primeras marcas comerciales
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2002
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- spa
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/9610
- Acceso en línea:
- http://repository.urosario.edu.co/handle/10336/9610
- Palabra clave:
- Administración general
Marcas de fábrica
Mercadeo
Administración de empresas
- Rights
- License
- Bloqueado (Texto referencial)
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dc.title.spa.fl_str_mv |
Valoración de marcas: Compendio teórico y situación en Colombia |
title |
Valoración de marcas: Compendio teórico y situación en Colombia |
spellingShingle |
Valoración de marcas: Compendio teórico y situación en Colombia Administración general Marcas de fábrica Mercadeo Administración de empresas |
title_short |
Valoración de marcas: Compendio teórico y situación en Colombia |
title_full |
Valoración de marcas: Compendio teórico y situación en Colombia |
title_fullStr |
Valoración de marcas: Compendio teórico y situación en Colombia |
title_full_unstemmed |
Valoración de marcas: Compendio teórico y situación en Colombia |
title_sort |
Valoración de marcas: Compendio teórico y situación en Colombia |
dc.contributor.advisor.none.fl_str_mv |
Gastelbondo Gnecco, Fernando |
dc.subject.ddc.none.fl_str_mv |
Administración general |
topic |
Administración general Marcas de fábrica Mercadeo Administración de empresas |
dc.subject.lemb.spa.fl_str_mv |
Marcas de fábrica Mercadeo Administración de empresas |
description |
A pesar que la valoración de marcas es una disciplina relativamente reciente, el valor que una marca le representa a su dueño ha estado incubado desde la creación misma de las primeras marcas comerciales |
publishDate |
2002 |
dc.date.created.none.fl_str_mv |
2002 |
dc.date.issued.none.fl_str_mv |
2002 |
dc.date.accessioned.none.fl_str_mv |
2015-01-14T16:06:29Z |
dc.date.available.none.fl_str_mv |
2015-01-14T16:06:29Z |
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bachelorThesis |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
dc.type.spa.spa.fl_str_mv |
Trabajo de grado |
dc.identifier.uri.none.fl_str_mv |
http://repository.urosario.edu.co/handle/10336/9610 |
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http://repository.urosario.edu.co/handle/10336/9610 |
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spa |
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spa |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_14cb |
dc.rights.acceso.spa.fl_str_mv |
Bloqueado (Texto referencial) |
dc.rights.cc.spa.fl_str_mv |
Atribución-NoComercial-SinDerivadas 2.5 Colombia |
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http://creativecommons.org/licenses/by-nc-nd/2.5/co/ |
rights_invalid_str_mv |
Bloqueado (Texto referencial) Atribución-NoComercial-SinDerivadas 2.5 Colombia http://creativecommons.org/licenses/by-nc-nd/2.5/co/ http://purl.org/coar/access_right/c_14cb |
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dc.publisher.spa.fl_str_mv |
Universidad del Rosario |
dc.publisher.department.spa.fl_str_mv |
Facultad Jurisprudencia |
dc.publisher.program.spa.fl_str_mv |
Pregrado en Administración de empresas |
institution |
Universidad del Rosario |
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Aakker, David A. Building strong brands. Nueva York: The Free Press, 1996. Cravens, Karen S. Guilding, Chris. Strategic brand valuation: a cross-functional perspective. En: Business Horizons. Bloomington, IN. Jul-Aug 1999. Haigh, David. How to use advertising to build strong brands. Edited by John Philip Jones. s.l. s.e. s.f. Hart, Susannah Murphy, John. Brands: the new wealth creators. New York: New York University Press, 1998. Kochan, Nicholas. The world’s greatest brands an international review by Interbrand. New York: New York University Press, 1997. Kriegbaum, Catharina. Valuation of brands A critical comparison of differents methods. sl. s.e. s.f. Murphy, John. Brand valuation establishing a true and fair view. London: Hutchinson Business Books, 1989. Perfier, Raymond. Brand valuation. 3era Ed. London: Premier Books, 1997. Scheter, Alvin H. Brymer, Charles E. Martin, David J. Seminario Latinoamericano sobre creacion y desarrollo de Marcas. (1°: 1996: Bogotá). sl. se. |
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Gastelbondo Gnecco, Fernando1becd569-6a8c-4386-89de-132942b0fadd-1Lee Aguirre, Juan DavidAdministrador de Empresasdfa4ea88-ddce-4916-82a5-d02a0d5eae16-12015-01-14T16:06:29Z2015-01-14T16:06:29Z20022002A pesar que la valoración de marcas es una disciplina relativamente reciente, el valor que una marca le representa a su dueño ha estado incubado desde la creación misma de las primeras marcas comerciales2019-09-10: Cambio masivo teniendo en cuenta las recomendaciones de OpenAIRE para cambiar el embargo de las tesis del plan de poblamientoinfo:eu-repo/date/embargoEnd/2021-01-20application/pdfDocumentohttp://repository.urosario.edu.co/handle/10336/9610spaUniversidad del RosarioFacultad JurisprudenciaPregrado en Administración de empresasBloqueado (Texto referencial)Atribución-NoComercial-SinDerivadas 2.5 Colombiahttp://creativecommons.org/licenses/by-nc-nd/2.5/co/http://purl.org/coar/access_right/c_14cbAakker, David A. Building strong brands. Nueva York: The Free Press, 1996.Cravens, Karen S.Guilding, Chris. Strategic brand valuation: a cross-functional perspective. En: Business Horizons. Bloomington, IN. Jul-Aug 1999.Haigh, David. How to use advertising to build strong brands. Edited by John Philip Jones. s.l. s.e. s.f.Hart, SusannahMurphy, John. Brands: the new wealth creators. New York: New York University Press, 1998.Kochan, Nicholas. The world’s greatest brandsan international review by Interbrand. New York: New York University Press, 1997.Kriegbaum, Catharina. Valuation of brandsA critical comparison of differents methods. sl. s.e. s.f.Murphy, John. Brand valuationestablishing a true and fair view. London: Hutchinson Business Books, 1989.Perfier, Raymond. Brand valuation. 3era Ed. London: Premier Books, 1997.Scheter, Alvin H.Brymer, Charles E.Martin, David J. Seminario Latinoamericano sobre creacion y desarrollo de Marcas. 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Thumbnailimage/jpeg967https://repository.urosario.edu.co/bitstreams/c272e1c8-d60c-4520-a6be-bc0e6d718944/downloadc7d60f7e07b48dc3382e3706f7d38f64MD521LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg773https://repository.urosario.edu.co/bitstreams/260f0842-7435-4f59-bb04-072155fb2cdc/download4b54bb95efe68bb4d539cdf623aa136aMD523LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg975https://repository.urosario.edu.co/bitstreams/31266d89-2faf-49d5-8b53-06ec17f2e659/download1f0648dd34a72b6423cbaf8ef296e464MD525LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg971https://repository.urosario.edu.co/bitstreams/12aabdaa-bf95-4d68-9305-08dd07356f98/download4f108f4de3274ac276151aec664b5cedMD527LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg978https://repository.urosario.edu.co/bitstreams/3f8e8601-ec5c-4abe-83e3-bec118aa7710/download0e97bc6e818cd96a7ee4a157f195f8f0MD529LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg973https://repository.urosario.edu.co/bitstreams/90055335-dceb-449b-bb7d-60137dcc4505/downloadcc5d59fbde59e41b5c8115f25f0a0c31MD531LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg974https://repository.urosario.edu.co/bitstreams/54dee13d-f298-44e5-8f17-ff69dec0ec30/downloada316f110dd81c8d7898bb6bf6f0e108cMD533LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg973https://repository.urosario.edu.co/bitstreams/d64bff51-6feb-4350-9875-f1baf23b0e93/download6027cde8f7672e161f5c74a762325b8bMD535LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg960https://repository.urosario.edu.co/bitstreams/c44f2882-036e-4c81-bd5d-6432b21d2478/download4737264ba8fb1d2950fcab44c8f39e74MD537LeeAguirre-JuanDavid-2002.pdf.jpgLeeAguirre-JuanDavid-2002.pdf.jpgGenerated Thumbnailimage/jpeg987https://repository.urosario.edu.co/bitstreams/976bfd7f-0cc2-47fd-9af3-675255a92e8c/downloadb9ad86f646e4de9ebd9ab8aacfbfd22bMD53910336/9610oai:repository.urosario.edu.co:10336/96102021-06-03 00:46:01.206http://creativecommons.org/licenses/by-nc-nd/2.5/co/https://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.co |