How does sustainability initiatives enhance the brand equity of firms

Debido a la creciente participación de las empresas corporativas en el campo de la protección ambiental durante los últimos años, varios autores en su trabajo han investigado los precursores y las consecuencias de la protección ambiental corporativa. La investigación existente que investiga el impac...

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Fecha de publicación:
2021
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/33148
Acceso en línea:
https://doi.org/10.48713/10336_33148
https://repository.urosario.edu.co/handle/10336/33148
Palabra clave:
Valor de marca
Sustentabilidad
Practicas sostenibles
Competitividad de marca
Eco-innovacion
Administración general
Brand Value
Brand Equity
Corporate sustainability
Sustainability
Rights
License
Atribución-NoComercial-CompartirIgual 2.5 Colombia
id EDOCUR2_aa853c4ce64c06c7e5aee192d0cfad73
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network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.es.fl_str_mv How does sustainability initiatives enhance the brand equity of firms
dc.title.TranslatedTitle.es.fl_str_mv ¿Cómo las iniciativas de sostenibilidad mejoran el valor de marca de las empresas?
title How does sustainability initiatives enhance the brand equity of firms
spellingShingle How does sustainability initiatives enhance the brand equity of firms
Valor de marca
Sustentabilidad
Practicas sostenibles
Competitividad de marca
Eco-innovacion
Administración general
Brand Value
Brand Equity
Corporate sustainability
Sustainability
title_short How does sustainability initiatives enhance the brand equity of firms
title_full How does sustainability initiatives enhance the brand equity of firms
title_fullStr How does sustainability initiatives enhance the brand equity of firms
title_full_unstemmed How does sustainability initiatives enhance the brand equity of firms
title_sort How does sustainability initiatives enhance the brand equity of firms
dc.contributor.advisor.none.fl_str_mv Rahman, Mahabubur
dc.subject.es.fl_str_mv Valor de marca
Sustentabilidad
Practicas sostenibles
Competitividad de marca
Eco-innovacion
topic Valor de marca
Sustentabilidad
Practicas sostenibles
Competitividad de marca
Eco-innovacion
Administración general
Brand Value
Brand Equity
Corporate sustainability
Sustainability
dc.subject.ddc.es.fl_str_mv Administración general
dc.subject.keyword.es.fl_str_mv Brand Value
Brand Equity
Corporate sustainability
Sustainability
description Debido a la creciente participación de las empresas corporativas en el campo de la protección ambiental durante los últimos años, varios autores en su trabajo han investigado los precursores y las consecuencias de la protección ambiental corporativa. La investigación existente que investiga el impacto de la conciencia ambiental corporativa midió principalmente el impacto que tienen estas iniciativas en el desempeño de la empresa. A pesar de esto, aún no se han encontrado estudios en los que el autor haya investigado si las iniciativas de protección ambiental más importantes que una empresa puede realizar a nivel corporativo eventualmente tendrán algún efecto sobre el valor de marca de una empresa. Dado lo anterior, este estudio propone varias iniciativas ambientales que una empresa puede realizar para demostrar si estas iniciativas tendrán algún impacto positivo en el valor de marca de la empresa y así llenar el vacío en la literatura sobre estos temas. De las iniciativas destacamos tres, reducción de emisiones, innovación ambiental y optimización del uso de los recursos naturales. Luego de concluir esta investigación, los resultados demostraron que una empresa que realiza iniciativas ambientales como reducción de emisiones, innovación ambiental y reducción en el uso de recursos naturales a nivel corporativo definitivamente tendrá un valor de marca positivo.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2021-11-23T20:44:29Z
dc.date.available.none.fl_str_mv 2021-11-23T20:44:29Z
dc.date.created.none.fl_str_mv 2021-10-26
dc.type.eng.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.document.es.fl_str_mv Trabajo de grado
dc.type.spa.spa.fl_str_mv Trabajo de grado
dc.identifier.doi.none.fl_str_mv https://doi.org/10.48713/10336_33148
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/33148
url https://doi.org/10.48713/10336_33148
https://repository.urosario.edu.co/handle/10336/33148
dc.language.iso.es.fl_str_mv spa
language spa
dc.rights.*.fl_str_mv Atribución-NoComercial-CompartirIgual 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Atribución-NoComercial 2.5 Colombia
Atribución 2.5 Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.es.fl_str_mv Abierto (Texto Completo)
dc.rights.uri.*.fl_str_mv http://creativecommons.org/licenses/by/2.5/co/
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
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Abierto (Texto Completo)
http://creativecommons.org/licenses/by/2.5/co/
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dc.format.extent.es.fl_str_mv 64 pp
dc.format.mimetype.es.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Rosario
dc.publisher.department.none.fl_str_mv Escuela de Administración
dc.publisher.program.none.fl_str_mv Administración de Negocios Internacionales
publisher.none.fl_str_mv Universidad del Rosario
institution Universidad del Rosario
dc.source.bibliographicCitation.es.fl_str_mv Aaker, D. (1996). El éxito de tu producto está en la marca. México: Prentice Hall
Agus Harjoto, M. and Salas, J. (2017), "Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing", Vol. 26 No. 6, pp. 545-558.
Ahmed, A., Angelo, F. D., Jabbour, C. J. C., & Galina, S. V. (2012). Environmental innovation: in search of a meaning. World Journal of Entrepreneurship, Management and Sustainable Development.
Ajour El Zein, S., Consolacion-Segura, C., & Huertas-Garcia, R. (2020). The role of sustainability in brand equity value in the financial sector. Sustainability, 12(1), 254.
Ameer, R.; Othman, R. Sustainability practices and corporate financial performance: A study based on the top global corporations. J. Bus. Ethics 2012, 108, 61–79.
Baalbaki, Sally & Guzman, Francisco. (2016). Consumer-based brand equity.
Backhaus, K., Steiner, M., & Lügger, K. (2011). To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets. Industrial Marketing Management, 40(7), 1082–1092. https://doi.org/10.1016/j.indmarman.2011.09.002
Blackwelder, Britt, Katherine Coleman, Sara Colunga-Santoyo, Jeffrey S. Harrison, and Danielle Wozniak. The Volkswagen Scandal. Case Study. University of Richmond: Robins School of Business, 2016.
Capezio, A., Shields, J., & O’donnell, M. (2011). Too good to be true: Board structural independence as a moderator of CEO pay-for-firm-performance. Journal of Management Studies, 48(3), 487–513. https://doi.org/10.1111/j.1467- 6486.2009.00895.
Carrillo-Hermosilla, J., Del Río, P., & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18(10–11), 1073–1083. https://doi.org/10.1016/j.jclepro.2010.02.014
Chen, Y. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319. Retrieved February 5, 2020, from www.jstor.org/stable/40605343
Cheung, A. W. K. (2011). Do stock investors value corporate sustainability? Evidence from an event study. Journal of Business Ethics, 99, 145-165.
Consolandi, C., Jaiswal-Dale, A., Poggiani, E., & Vercelli, A. (2009). Global standards and ethical stock indexes: The case of the Dow Jones Sustainability Stoxx Index. Journal of Business Ethics, 87, 185-197
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers mar- ket to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240.
Delgado‐Ballester, E. and Luis Munuera‐Alemán, J. equity?", Journal of Product & Brand Management 196. https://doi.org/10.1108/10610420510601058
Doran, J., & Ryan, G. (2016). The importance of the diverse drivers and types of environmental innovation for firm performance. Business strategy and the environment, 25(2), 102-119.
Flammer, C. (2013). Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors. The Academy of Management Journal, 56(3), 758-781. Retrieved August 22, 2021, from http://www.jstor.org/stable/43589942
Frame, E., Martínez, E., Matute, J. (2013),Green marketing in B2B organisations: An empirical Marketing.
Fraj, E., Martínez, E., & Matute, J. (2013). Green marketing in B2B organisations: An empirical analysis from the natural-resource-based view of the firm. Journal of Business & Industrial Marketing. https:// doi.org/10.1108/08858621311330245
Francisco Székely, Marianna Knirsch, (2005). Responsible Leadership and Corporate Social Responsibility: Metrics for Sustainable Performance, European Management Journal, Volume 23, Issue 6, 2005, Pages 628-647,ISSN 0263-2373, https://doi.org/10.1016/j.emj.2005.10.009
Gupta, S. (2016). Enhancing brand equity through sustainability: Waste recycling. Thunderbird International Business Review, 58(3), 213-223.
Gupta, S., Czinkota, M., Melewar, (2013) Embedding knowledge and value of a brand into sustainability for differentiation, Journal of World Business, Volume 48, Issue 3, 2013, Pages 287-296, ISSN 1090-9516, https://doi.org/10.1016/j.jwb.2012.07.013.
Gupta, S., Foroudi, P., & Yen, D. (2018). Investigating rela- tionship types for creating brand value for resellers. Industrial Marketing Management, 72, 37–47. https://doi. org/10.1016/j.indmarman.2018.03.012
Hart, Stuart L., & Dowell, Glen. (2011). Invited Editorial: A Natural-Resource-Based View of the Firm: Fifteen Years After, Editorial, Journal of Management, pp. 1464-1479. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=65152028&lang =es&site=ehost-live
Hart, Stuart L. (1995). A Natural-Resource-Based View of the Firm. The Academy of Management Review, 20(4), 986-1014.
Hui-Ju Wang. (2017). A brand-based perspective on differentiation of green brand positioning : A network analysis approach. Management Decision, 55(7), 1460–1475. https://doi- org.ez.urosario.edu.co/10.1108/MD-04-2016-0251.
Ishaq, Muhammad Ishtiaq & Di Maria, Eleonora. (2020). Sustainability countenance in brand equity: a critical review and future research directions. Journal of Brand Management. 27. 10.1057/s41262-019-00167-5.
Jarque, Eduardo (2019). Corporate Social Responsibility, Distribution Efficiency, and Environmental Development
Jayachandran, S., Kalaignanam, K., & Eilert, M. (2013). Product and environmental social performance: Varying effect on firm performance. Strategic Management Journal, 34, 1255-1264.
Jin Z, Hewitt-Dundas N, Thompson NJ. 2004. Innovativeness and performance: Evidence from manufacturing sectors. Journal of Strategic Marketing 12(4): 255-266. DOI: 10.1080/0965254042000308075.
Journal of Product & Brand Management Louchran, V. and Kangis, P. (1994), "Commentary: Gift Packaging in Duty‐free Markets – Environmentalism and Brand Equity", , Vol. 3 No. 3, pp. 5-7. https://doi.org/10.1108/10610429410067379
Machiba T. (2011) Eco-Innovation for Enabling Resource Efficiency and Green Growth: Development of an Analytical Framework and Preliminary Analysis of Industry and Policy Practices. In: Bleischwitz R., Welfens P., Zhang Z. (eds) International Economics of Resource Efficiency. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2601-2_19
Nielsen, (2018). Sustainability sells: linking sustainability claims to sales. [online] Available at: https://www.nielsen.com/us/en/insights/news/2018/sustainability-sells-linking- sustainabilityclaims-to-sales.html [Accessed 16 Feb. 2021].
Montiel, Ivan & Delgado-Ceballos, Javier. (2014). Defining and Measuring Corporate Sustainability: Are We There Yet?. Organization &amp Environment. 27. 113-139. 10.1177/1086026614526413. Avalable at: https://www.researchgate.net/publication/262766688_Defining_and_Measuring_Corporate_Sust ainability_Are_We_There_Yet
Rahman, M., Rodríguez-Serrano, M. Á., & Faroque, A. R. (2021). Corporate environmentalism and , Vol. 56 No. 7, pp. 1630-1659. brand value: A natural resource-based perspective. Journal of Marketing Theory and Practice, 1-
Reid, A., & Miedzinski, M. (2008). Eco-innovation. Final report for sectoral innovation watch. Europe Innova. Technopolis group.
Roodman, D. (2009). How to do xtabond2: An introduction to difference and system GMM in Stata. The Stata Journal, 9 (1), 86–136. https://doi.org/10.1177/1536867X0900900106
Sarkar, A.N.. (2013). Promoting Eco-innovations to Leverage Sustainable Development of Eco-industry and Green Growth. Eur. J. Sustain. Dev.. 2. 171-224. 10.14207/ejsd.2013.v2n1p171.
Trejo, D. (24 de Octubre de 2015). Comunicación de crisis: Caso Volkswagen e impacto en la imagen de marca “Alemania”. David Trejo. Available at: http://davidtejo.com/2015/10/comunicacion- de- crisis-caso-volkswagen-e-impacto-en-la-imagen-de-marca-alemania/
Porter, M. E., and Van der Linde, C. (1995).Toward a new conception of the environmentcompetitiveness relationship. The Journal of Economic Perspectives
Valente, M. (2012). Theorizing firm adoption of sustaincentrism. Organization Studies, 33, 563-591.
Wang, Y. J., Capon, N., Wang, V. L., & Guo, C. (2018). Building industrial brand equity on resource advantage
Yu, M., Liu, F., Lee, J. and Soutar, G. (2018), "The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention". Journal of Product & Brand Management
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spelling Rahman, Mahabubur497eace4-2265-41f3-8867-9178db2c4d47600Blain Campos, Thomas EduardoAdministrador de Negocios InternacionalesPregradoFull timedcef8120-dc58-4cc7-a9c4-ee32ad33fba16002021-11-23T20:44:29Z2021-11-23T20:44:29Z2021-10-26Debido a la creciente participación de las empresas corporativas en el campo de la protección ambiental durante los últimos años, varios autores en su trabajo han investigado los precursores y las consecuencias de la protección ambiental corporativa. La investigación existente que investiga el impacto de la conciencia ambiental corporativa midió principalmente el impacto que tienen estas iniciativas en el desempeño de la empresa. A pesar de esto, aún no se han encontrado estudios en los que el autor haya investigado si las iniciativas de protección ambiental más importantes que una empresa puede realizar a nivel corporativo eventualmente tendrán algún efecto sobre el valor de marca de una empresa. Dado lo anterior, este estudio propone varias iniciativas ambientales que una empresa puede realizar para demostrar si estas iniciativas tendrán algún impacto positivo en el valor de marca de la empresa y así llenar el vacío en la literatura sobre estos temas. De las iniciativas destacamos tres, reducción de emisiones, innovación ambiental y optimización del uso de los recursos naturales. Luego de concluir esta investigación, los resultados demostraron que una empresa que realiza iniciativas ambientales como reducción de emisiones, innovación ambiental y reducción en el uso de recursos naturales a nivel corporativo definitivamente tendrá un valor de marca positivo.Due to the increasing involvement of corporate firms in the field of environmental protection over the past few years, several authors in their work have investigated the precursors and consequences of corporate environmental protection. Existing research investigating the impact of corporate environmental awareness primarily measured the impact on the firms performance. Despite this, no studies have yet been found where the author investigated whether the most important environmental protection initiatives a firm can perform at a corporate level will eventually have any effect on the brand equity or brand value of a firm. Given the above, this study proposes several environmental initiatives a firm can perform in order to demonstrate if these initiatives will have any positive impact on the firms brand value and fill the hole in the literature regarding this topics. Out of the initiatives we highlight three, emission reduction, environmental innovation, and optimization of the use of natural resources. After concluding this research, the results demonstrated that a firm that performs environmental initiatives like emission reduction, environmental innovation, and reduction in the use of natural resources at a corporate level will definitely have a positive and improved brand value.64 ppapplication/pdfhttps://doi.org/10.48713/10336_33148 https://repository.urosario.edu.co/handle/10336/33148spaUniversidad del RosarioEscuela de AdministraciónAdministración de Negocios InternacionalesAtribución-NoComercial-CompartirIgual 2.5 ColombiaAtribución-NoComercial-SinDerivadas 2.5 ColombiaAtribución-NoComercial 2.5 ColombiaAtribución 2.5 ColombiaAbierto (Texto Completo)EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.http://creativecommons.org/licenses/by/2.5/co/http://purl.org/coar/access_right/c_abf2Aaker, D. (1996). El éxito de tu producto está en la marca. México: Prentice HallAgus Harjoto, M. and Salas, J. (2017), "Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing", Vol. 26 No. 6, pp. 545-558.Ahmed, A., Angelo, F. D., Jabbour, C. J. C., & Galina, S. V. (2012). Environmental innovation: in search of a meaning. World Journal of Entrepreneurship, Management and Sustainable Development.Ajour El Zein, S., Consolacion-Segura, C., & Huertas-Garcia, R. (2020). The role of sustainability in brand equity value in the financial sector. Sustainability, 12(1), 254.Ameer, R.; Othman, R. Sustainability practices and corporate financial performance: A study based on the top global corporations. J. Bus. Ethics 2012, 108, 61–79.Baalbaki, Sally & Guzman, Francisco. (2016). Consumer-based brand equity.Backhaus, K., Steiner, M., & Lügger, K. (2011). To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets. Industrial Marketing Management, 40(7), 1082–1092. https://doi.org/10.1016/j.indmarman.2011.09.002Blackwelder, Britt, Katherine Coleman, Sara Colunga-Santoyo, Jeffrey S. Harrison, and Danielle Wozniak. The Volkswagen Scandal. Case Study. University of Richmond: Robins School of Business, 2016.Capezio, A., Shields, J., & O’donnell, M. (2011). Too good to be true: Board structural independence as a moderator of CEO pay-for-firm-performance. Journal of Management Studies, 48(3), 487–513. https://doi.org/10.1111/j.1467- 6486.2009.00895.Carrillo-Hermosilla, J., Del Río, P., & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18(10–11), 1073–1083. https://doi.org/10.1016/j.jclepro.2010.02.014Chen, Y. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319. Retrieved February 5, 2020, from www.jstor.org/stable/40605343Cheung, A. W. K. (2011). Do stock investors value corporate sustainability? Evidence from an event study. Journal of Business Ethics, 99, 145-165.Consolandi, C., Jaiswal-Dale, A., Poggiani, E., & Vercelli, A. (2009). Global standards and ethical stock indexes: The case of the Dow Jones Sustainability Stoxx Index. Journal of Business Ethics, 87, 185-197Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers mar- ket to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240.Delgado‐Ballester, E. and Luis Munuera‐Alemán, J. equity?", Journal of Product & Brand Management 196. https://doi.org/10.1108/10610420510601058Doran, J., & Ryan, G. (2016). The importance of the diverse drivers and types of environmental innovation for firm performance. Business strategy and the environment, 25(2), 102-119.Flammer, C. (2013). Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors. The Academy of Management Journal, 56(3), 758-781. Retrieved August 22, 2021, from http://www.jstor.org/stable/43589942Frame, E., Martínez, E., Matute, J. (2013),Green marketing in B2B organisations: An empirical Marketing.Fraj, E., Martínez, E., & Matute, J. (2013). Green marketing in B2B organisations: An empirical analysis from the natural-resource-based view of the firm. Journal of Business & Industrial Marketing. https:// doi.org/10.1108/08858621311330245Francisco Székely, Marianna Knirsch, (2005). Responsible Leadership and Corporate Social Responsibility: Metrics for Sustainable Performance, European Management Journal, Volume 23, Issue 6, 2005, Pages 628-647,ISSN 0263-2373, https://doi.org/10.1016/j.emj.2005.10.009Gupta, S. (2016). Enhancing brand equity through sustainability: Waste recycling. Thunderbird International Business Review, 58(3), 213-223.Gupta, S., Czinkota, M., Melewar, (2013) Embedding knowledge and value of a brand into sustainability for differentiation, Journal of World Business, Volume 48, Issue 3, 2013, Pages 287-296, ISSN 1090-9516, https://doi.org/10.1016/j.jwb.2012.07.013.Gupta, S., Foroudi, P., & Yen, D. (2018). Investigating rela- tionship types for creating brand value for resellers. Industrial Marketing Management, 72, 37–47. https://doi. org/10.1016/j.indmarman.2018.03.012Hart, Stuart L., & Dowell, Glen. (2011). Invited Editorial: A Natural-Resource-Based View of the Firm: Fifteen Years After, Editorial, Journal of Management, pp. 1464-1479. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=65152028&lang =es&site=ehost-liveHart, Stuart L. (1995). A Natural-Resource-Based View of the Firm. The Academy of Management Review, 20(4), 986-1014.Hui-Ju Wang. (2017). A brand-based perspective on differentiation of green brand positioning : A network analysis approach. Management Decision, 55(7), 1460–1475. https://doi- org.ez.urosario.edu.co/10.1108/MD-04-2016-0251.Ishaq, Muhammad Ishtiaq & Di Maria, Eleonora. (2020). Sustainability countenance in brand equity: a critical review and future research directions. Journal of Brand Management. 27. 10.1057/s41262-019-00167-5.Jarque, Eduardo (2019). Corporate Social Responsibility, Distribution Efficiency, and Environmental DevelopmentJayachandran, S., Kalaignanam, K., & Eilert, M. (2013). Product and environmental social performance: Varying effect on firm performance. Strategic Management Journal, 34, 1255-1264.Jin Z, Hewitt-Dundas N, Thompson NJ. 2004. Innovativeness and performance: Evidence from manufacturing sectors. Journal of Strategic Marketing 12(4): 255-266. DOI: 10.1080/0965254042000308075.Journal of Product & Brand Management Louchran, V. and Kangis, P. (1994), "Commentary: Gift Packaging in Duty‐free Markets – Environmentalism and Brand Equity", , Vol. 3 No. 3, pp. 5-7. https://doi.org/10.1108/10610429410067379Machiba T. (2011) Eco-Innovation for Enabling Resource Efficiency and Green Growth: Development of an Analytical Framework and Preliminary Analysis of Industry and Policy Practices. In: Bleischwitz R., Welfens P., Zhang Z. (eds) International Economics of Resource Efficiency. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2601-2_19Nielsen, (2018). Sustainability sells: linking sustainability claims to sales. 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(2018), "The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention". 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