Relación de la generación Z con las empresas

Este artículo tiene como objetivo la definición en términos generales del grupo poblacional que se conoce como la Generación Z, sus características, comportamientos, estilos de vida, gustos y demás factores que permitan tener un claro entendimiento de la misma. Por otro lado, se busca definir la rel...

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Fecha de publicación:: 2021

Institución:: Universidad del Rosario

Repositorio:: Repositorio EdocUR - U. Rosario

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dc.title.spa.fl_str_mv	Relación de la generación Z con las empresas
dc.title.TranslatedTitle.spa.fl_str_mv	Relationship of generation Z with companies
title	Relación de la generación Z con las empresas
spellingShingle	Relación de la generación Z con las empresas Generación Z Redes sociales Estrategias de mercadeo Economía colaborativa Administración & servicios auxiliares Generation Z Social media Marketing strategies Collaborative economy Administración de empresas Mercadeo por internet Redes sociales Comportamientos del consumidor Consumidores - Aspectos psicológicos Comercio electrónico
title_short	Relación de la generación Z con las empresas
title_full	Relación de la generación Z con las empresas
title_fullStr	Relación de la generación Z con las empresas
title_full_unstemmed	Relación de la generación Z con las empresas
title_sort	Relación de la generación Z con las empresas
dc.contributor.advisor.none.fl_str_mv	Juárez, Fernando
dc.subject.spa.fl_str_mv	Generación Z Redes sociales Estrategias de mercadeo Economía colaborativa
topic	Generación Z Redes sociales Estrategias de mercadeo Economía colaborativa Administración & servicios auxiliares Generation Z Social media Marketing strategies Collaborative economy Administración de empresas Mercadeo por internet Redes sociales Comportamientos del consumidor Consumidores - Aspectos psicológicos Comercio electrónico
dc.subject.ddc.spa.fl_str_mv	Administración & servicios auxiliares
dc.subject.keyword.spa.fl_str_mv	Generation Z Social media Marketing strategies Collaborative economy
dc.subject.lemb.spa.fl_str_mv	Administración de empresas Mercadeo por internet Redes sociales Comportamientos del consumidor Consumidores - Aspectos psicológicos Comercio electrónico
description	Este artículo tiene como objetivo la definición en términos generales del grupo poblacional que se conoce como la Generación Z, sus características, comportamientos, estilos de vida, gustos y demás factores que permitan tener un claro entendimiento de la misma. Por otro lado, se busca definir la relación de esta generación con las empresas que hacen parte de la economía y lo que se puede esperar de dicha relación. Este documento es una revisión teórica de diversos aspectos que permiten evaluar las puntualidades de la Generación Z, lo que esperan de las empresas y viceversa.
publishDate	2021
dc.date.accessioned.none.fl_str_mv	2021-06-04T17:35:48Z
dc.date.available.none.fl_str_mv	2021-06-04T17:35:48Z
dc.date.created.none.fl_str_mv	2021-06-01
dc.type.eng.fl_str_mv	bachelorThesis
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dc.type.document.spa.fl_str_mv	Análisis de caso
dc.type.spa.spa.fl_str_mv	Trabajo de grado
dc.identifier.doi.none.fl_str_mv	https://doi.org/10.48713/10336_31576
dc.identifier.uri.none.fl_str_mv	https://repository.urosario.edu.co/handle/10336/31576
url	https://doi.org/10.48713/10336_31576 https://repository.urosario.edu.co/handle/10336/31576
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dc.format.extent.spa.fl_str_mv	31
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dc.publisher.spa.fl_str_mv	Universidad del Rosario
dc.publisher.department.spa.fl_str_mv	Escuela de Administración
dc.publisher.program.spa.fl_str_mv	Administración de Negocios Internacionales
institution	Universidad del Rosario
dc.source.bibliographicCitation.spa.fl_str_mv	Adnan, A., Ahmad, A., & Khan, M. (2017). Examining the role of consumer lifestyles on ecological behavior among young Indian consumers. Young Consumers, 18(4), 348-377. https://doi.org/10.1108/YC-05-2017-00699 Awasthi, B., & Mehta, M. (2020). Anti-Branding: Positive and Negative Effects on Consumer Perception of Generation Y and Z with Special Reference to Maggi Noodles in India. The IUP Journal of Brand Management, 17(3), 7-22. https://ssrn.com/abstract=3812236 Barsukova, O., Mozgovaya, N., Scherbina, E., Kosikova, L., & Lomova, N. (2020). Ambition of Young people – representatives or Y and Z generations. E3S Web of Conferences, 210. https://doi.org/10.1051/e3sconf/202021020005 Bencsik, A., Horvath-Csikos, G., & Juhasz, T. (2016). Y and Z Generations at Workplaces. Journal of Competitiveness, 8(3), 90-106. DOI:10.7441/joc.2016.03.06 Calinoiu, M. A. (2020). Strategies to promote a brand to adapt the new generations of consumption. Young Economists Journal, 17(34), 64-74. Chaturvedi, P., Kulshreshtha, K., & Tripathi, V. (2020). Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young consumers, 21(4), 403-417. DOI:10.1108/YC-03-2020-1110 Chillakuri, B. (2020). Understanding Generation Z expectations for effective onboarding. Journal of Organizational Change Management, 33(7), 1277-1296. DOI:10.1108/JOCM-02-2020-0058 Correia, S. C., & Bozutti, D. F. (2017). Desafíos y dificultades en la enseñanza de la ingeniería a la generación Z: Un caso de studio. Propósitos y Representaciones, 5(2), 127-183. http://dx.doi.org/10.20511/pyr2017.v5n2.163 Currid-Halkett, E., & Lee, H., Painter, G.D. (2019). Veblen Goods and Urban Distinction: The Economic Geography of Conspicuous Consumption. Journal of Regional Science, 59(1), 83–117. DOI:10.1111/jors.12399 De Jesús, M. (2020). La Violencia Digital En La Generación Z. Revista Mexicana de Orientación Educativa, 5, 2-9 Delgado, D. I., Urgilés, D. H., Vega, P. K. (2020). X-Y. Ahora vienen los Z: Una Generación de nuevos Ziudadanos. Revista Scientific, 5(16), 290-304. DOI: 10.29394/Scientific.issn.2542-2987.2020.5.16.15.290-304 Dimitriou, C.K., & AbouElgheit, E. (2019). Understanding generation z’s social decision-making in travel. Tourism and Hospitality Management, 25(2), 311-334. https://doi.org/10.20867/thm.25.2.4 Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser.2020.102345 Duan, J., & Dholakia, R. R. (2018). How Purchase Type Influences Consumption-Related Posting Behavior on Social Media: The Moderating Role of Materialism. Journal of Internet Commerce 17(1), 64–80. DOI:10.1080/15332861.2018.1424396 Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1), 19-39. https://doi.org/10.1108/YC-07-2016-00622 Duffett, R. (2020). The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers. Sustainability, 12(12). doi:10.3390/su12125075 Fernández-Cruz, F. J., & Fernández-Díaz, M. J. (2016). Los docentes de la Generación Z y sus competencias digitales. Comunicar, 24(46), 97–105. https://doi. org/10.3916/C46-2016-10 Graham, C., Young, F., & Marjan, A. (2021). The generation Z audience for in-app advertising. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-08-2020-0275 Karacsony, P., Izsák, T., & Vasa, L. (2020). Attitudes of Z generations to job searching through social media. Economics and Sociology, 13(4), 227-240. doi:10.14254/2071-789X.2020/13-4/14 Korombel, A., & Lawinska, O. (2019). Impact of an Enterprise's Company Profile on Social Media on Purchasing Decisions of Representatives of Generation Z. IBIMA Business Review, 2019. DOI:10.5171/2019.671964 Kymäläinen, T., Seisto, A., & Malila, R. (2021). Generation Z Food Waste, Diet and Consumption Habits: A Finnish Social Design Study with Future Consumers. Sustainability, 13(4). https://doi.org/10.3390/su13042124 Lee, S. (2009). Mobile internet services from consumers' perspectives. International Journal of Human-Computer Interaction, 25(5), 390-413. https://doi.org/10.1080/10447310902865008 Leiva, R., & Kimber, D. (2020). Revisiting Consumer-Responses Models: Are Suitable for Post- Millennials? Communication & Society, 33(4), 33-45. DOI:10.15581/003.33.4.33-45 Len-Ríos, M. E., Hughes, H. E., McKee, L. G., & Young, H. N. (2016). Early adolescents as publics: A national survey of teens with social media accounts, their media user preferences, parental mediation, and perceived Internet literacy. Public Relations Review, 42(1), 101–108. http://dx.doi.org/10.1016/j.pubrev.2015.10.003 Litterio, A. M., Nantes, E. A., Larrosa, J. M., & Gómez, L. J. (2017), Marketing and social networks: a criterion for detecting opinion leaders. European Journal of Management and Business Economics, 26(3), 347-366. DOI:10.1108/EJMBE-10-2017-020. Llopis-Amarós, M. P., Gil-Saura, I., Ruiz-Molina, M. E., & Fuentes-Blasco, M. (2019). Social media communications and festival brand equity: Millennials vs Centennials. Journal of Hospitality and Tourism Management 40, 134–144. https://doi.org/10.1016/j.jhtm.2019.08.002 Magallón, R. (2016). El ADN de la Generación Z. Entre la economia colaborativa y la economía disruptiva. Revista de Estudios de Juventud, 114, 29-44. Disponible en: http://hdl.handle.net/10016/25077 Marinas, L. (2019). Instagram; Donde Millenials, Generación Z, Mcluhan y Bolter se cruzan. CIC: Cuadernos de Información y Comunicación, 24, 187-201. http://dx.doi.org/10.5209/ciyc.64641 Martínez-González, J. A., & Álvarez-Albelo, C. D. (2021). Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites. Sustainability, 13(3). https://doi.org/10.3390/su13031425 Martínez-González, J. A., Parra-López, E., & Barrientos-Báez, A. (2021). Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model. Sustainability, 13(1). https://doi.org/10.3390/su13010430 Matraeva, L., Vasiutina, E., Belyak, A., Solodukha, P., Bondarchuk, N., & Efimova, M. (2019). Economic Model of Generation Z Behavior. Academic Journal of Interdisciplinary Studies, 8(3), 123-134. DOI:10.36941/ajis-2019-0011 Monaco, S. (2018). Tourism and the new generations: Emerging trends and social implications in Italy. Journal of Tourism Futures, 4(1), 7–15. DOI:10.1108/JTF-12-2017-0053 Mulyani, A., R., & Chang, A. (2019). Understanding Digital Consumer: Generation Z Online Shopping Prefences. International Journal of Recent Technology and Engineering, 8(2), 925-929. DOI:10.35940/ijrte.B1721.078219 Munsch, A. (2021). Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration. Journal of Global Scholars of Marketing Science, 31(1), 10-29. DOI:10.1080/21639159.2020.1808812 Olivares, S. A., & González, J. A. (2016). La generación Z y los retos del docente. México: Proceedings, 116-133. Disponible en: https://www.ecorfan.org/proceedings/CDU_XI/TOMO%2011_11.pdf Parry, E., & Urwin, P. (2011). Generational differences in work values: A review of theory and evidence. International Journal of Management Reviews, 13(1), 79–96. doi:10.1111/j.1468-2370.2010.00285.x Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers' expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374-381. http://dx.doi.org/10.1016/j.chb.2017.01.058 Quintana, Y. (2016). Generación Z: vuelve la preocupación por la transparencia online. Revista de Estudios de Juventud, 114, 127-142. Disponible en: http://www.injuve.es/sites/default/files/2017/28/publicaciones/documentos_9._generacion_z._vuelve_la_preocupacion_por_la_transparencia_online.pdf Ratajczak, J. (2020). Recruitment and motivation of Generation Z in the face of the employee’s market. Research Papers in Economics and Finance, 4(1), 37-50. https://doi.org/10.18559/ref.2020.1.4 Reinikainen, H., Kari, J. T., & Luoma-aho, V. (2020). Generation Z and Organizational Listening on Social Media. Media and Communication, 8(2), 185-196. DOI:10.17645/mac.v8i2.2772 Rippé, C. B. (2020). Engaging generation z and helping hurricane victims with a marketing project. Marketing Education Review, 30(2), 82-88. DOI:10.1080/10528008.2019.1646141 Ruperti-Lucero, E., Gomez-Pin, L., & Palma-Hernandez, M. (2020). Características vocacionales y comportamiento social de la Generación Z. Caso El Triunfo, Ecuador. MASKANA, 11(1), 26-32. DOI:10.18537/mskn.11.01.03 Rzemieniak, M., & Wawer, M. (2021). Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z. Sustainability, 13(2). https://doi.org/10.3390/su13020828 Schewe, C. D., & Meredith, G. (2004). Segmenting global markets by generational cohorts: Determining motivations by age. Journal of Consumer Behaviour, 4(1), 51–63. DOI:10.1002/cb.157 Smaliukiene, R., Kocai, E., & Tamuleviciute, A. (2020). Generation Z and Consumption: How Communication environment shapes youth choices. MEDIA STUDIES, 11(22), 24-45. DOI:10.20901/ms.11.22.2 Soto del Águila, M. (2018). Generación Z: los universitarios del bicentenario. En Lineas Generales, 1(2), 180-187. DOI:10.26439/en.lineas.generales2018.n002.2677 Southgate, D. (2017). The emergence of Generation Z and its impact in advertising: long-term implications for media planning and creative development. Journal of Advertising Research, 57(2), 227-235. DOI:10.2501/JAR-2017-028 Spears, J., Zobac, S. R., Spillane, A., & Thomas, S. (2015). Marketing Learning Communities to Generation Z: The importance of face-to- face interaction in a digitally driven world. Learning Communities Research and Practice, 3(1). http://washingtoncenter.evergreen.edu/lcrpjournal/vol3/iss1/7 Su, C.-H., Tsai, C.-H., Chen, M.-H., & Lv, W.Q. (2019). U.S. sustainable food market generation Z consumer segments. Sustainability (Switzerland), 11 (13). https://doi.org/10.3390/su11133607. Tabassum, S., Khwaja, M. G., & Zaman, U. (2020). Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? Information, 11(12). DOI:10.3390/info11120545 Talmon, G.A. (2019). Generation Z: What’s Next?. Medical Science Educator, 29(1), 9–11. https://doi.org/10.1007/s40670-019-00796-0 Thangavel, P., Pathak, P., & Chandra, B. (2021). Millennials and Generation Z: a generational cohort analysis of Indian consumers. Benchmarking: An International Journal. https://doi.org/10.1108/BIJ-01-2020-0050 Vieira, J., Frade, R., Ascenso, R., Prates, I., & Martinho, F. (2020). Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Administrative sciences, 10(4), 103. DOI:10.3390/admsci10040103 Wiederhold, B. K. (2017). How Digital Anxieties Are Shaping the Next Generation’s Mental Health. Cyberpsychology, Behavioral, and Social Networking, 20(11). https://doi.org/10.1089/cyber.2017.29089.bkw Wielki, J. (2020). Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development. Sustainability, 12(17). DOI:10.3390/su12177138 Wijaya, T., Darmawati, A., & Kuncoro, A. M. (2020). e-Lifestyle Confirmatory of Consumer Generation Z. International Journal of Advanced Computer Science and Applications, 11(10), 27-33. Wood, S. (2013). Generation Z as consumers: trends and innovation. Institute for Emerging Issues: NC State University, 119(9). https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf Yarimoglu, E. K. (2017). Demographic differences on service quality and perceived value in private online shopping clubs. Journal of Strategic Marketing, 25(3), 240–257. http://dx.doi.org/10.1080/0965254X.2017.1299784
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spelling	Juárez, Fernando288330600Delgado Miranda, MarianaAdministrador de Negocios InternacionalesFull time631b13e4-cc90-4a3a-86d8-3dd4eceee52d6002021-06-04T17:35:48Z2021-06-04T17:35:48Z2021-06-01Este artículo tiene como objetivo la definición en términos generales del grupo poblacional que se conoce como la Generación Z, sus características, comportamientos, estilos de vida, gustos y demás factores que permitan tener un claro entendimiento de la misma. Por otro lado, se busca definir la relación de esta generación con las empresas que hacen parte de la economía y lo que se puede esperar de dicha relación. Este documento es una revisión teórica de diversos aspectos que permiten evaluar las puntualidades de la Generación Z, lo que esperan de las empresas y viceversa.This article aims to define in general terms the population group known as Generation Z, its characteristics, behaviors, lifestyles and other factors for better understanding of it. On the other hand, it seeks to define the relationship of this generation with the companies that are part of the economy and what can be expected from this relationship. This document is a theoretical review of various aspects that allow us to evaluate particular points of Generation Z, what they expect from companies and vice versa.31application/pdfhttps://doi.org/10.48713/10336_31576https://repository.urosario.edu.co/handle/10336/31576spaUniversidad del RosarioEscuela de AdministraciónAdministración de Negocios InternacionalesAbierto (Texto Completo)EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.http://purl.org/coar/access_right/c_abf2Adnan, A., Ahmad, A., & Khan, M. (2017). Examining the role of consumer lifestyles on ecological behavior among young Indian consumers. Young Consumers, 18(4), 348-377. https://doi.org/10.1108/YC-05-2017-00699Awasthi, B., & Mehta, M. (2020). Anti-Branding: Positive and Negative Effects on Consumer Perception of Generation Y and Z with Special Reference to Maggi Noodles in India. The IUP Journal of Brand Management, 17(3), 7-22. https://ssrn.com/abstract=3812236Barsukova, O., Mozgovaya, N., Scherbina, E., Kosikova, L., & Lomova, N. (2020). Ambition of Young people – representatives or Y and Z generations. E3S Web of Conferences, 210. https://doi.org/10.1051/e3sconf/202021020005Bencsik, A., Horvath-Csikos, G., & Juhasz, T. (2016). Y and Z Generations at Workplaces. Journal of Competitiveness, 8(3), 90-106. DOI:10.7441/joc.2016.03.06Calinoiu, M. A. (2020). Strategies to promote a brand to adapt the new generations of consumption. Young Economists Journal, 17(34), 64-74.Chaturvedi, P., Kulshreshtha, K., & Tripathi, V. (2020). Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young consumers, 21(4), 403-417. DOI:10.1108/YC-03-2020-1110Chillakuri, B. (2020). Understanding Generation Z expectations for effective onboarding. Journal of Organizational Change Management, 33(7), 1277-1296. DOI:10.1108/JOCM-02-2020-0058Correia, S. C., & Bozutti, D. F. (2017). Desafíos y dificultades en la enseñanza de la ingeniería a la generación Z: Un caso de studio. Propósitos y Representaciones, 5(2), 127-183. http://dx.doi.org/10.20511/pyr2017.v5n2.163Currid-Halkett, E., & Lee, H., Painter, G.D. (2019). Veblen Goods and Urban Distinction: The Economic Geography of Conspicuous Consumption. Journal of Regional Science, 59(1), 83–117. DOI:10.1111/jors.12399De Jesús, M. (2020). La Violencia Digital En La Generación Z. Revista Mexicana de Orientación Educativa, 5, 2-9Delgado, D. I., Urgilés, D. H., Vega, P. K. (2020). X-Y. Ahora vienen los Z: Una Generación de nuevos Ziudadanos. Revista Scientific, 5(16), 290-304. DOI: 10.29394/Scientific.issn.2542-2987.2020.5.16.15.290-304Dimitriou, C.K., & AbouElgheit, E. (2019). Understanding generation z’s social decision-making in travel. Tourism and Hospitality Management, 25(2), 311-334. https://doi.org/10.20867/thm.25.2.4Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser.2020.102345Duan, J., & Dholakia, R. R. (2018). How Purchase Type Influences Consumption-Related Posting Behavior on Social Media: The Moderating Role of Materialism. Journal of Internet Commerce 17(1), 64–80. DOI:10.1080/15332861.2018.1424396Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1), 19-39. https://doi.org/10.1108/YC-07-2016-00622Duffett, R. (2020). The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers. Sustainability, 12(12). doi:10.3390/su12125075Fernández-Cruz, F. J., & Fernández-Díaz, M. J. (2016). Los docentes de la Generación Z y sus competencias digitales. Comunicar, 24(46), 97–105. https://doi. org/10.3916/C46-2016-10Graham, C., Young, F., & Marjan, A. (2021). The generation Z audience for in-app advertising. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-08-2020-0275Karacsony, P., Izsák, T., & Vasa, L. (2020). 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Relación de la generación Z con las empresas

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