Shake and Serve global marketing plan for drink´s catering platform

Shake and Serve, como negocio de catering de bebidas, está interesado en llevar a la pequeña empresa local al universo digital para obtener mayor reconocimiento y conciencia de marca con la ayuda de una plataforma y presencia en redes sociales. Para lograrlo, la empresa deberá considerar todos los a...

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Fecha de publicación:: 2023

Institución:: Universidad del Rosario

Repositorio:: Repositorio EdocUR - U. Rosario

Idioma:: spa

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dc.title.none.fl_str_mv	Shake and Serve global marketing plan for drink´s catering platform
dc.title.TranslatedTitle.none.fl_str_mv	Plan de marketing global de Shake and Serve Plan para la plataforma de catering de bebidas
title	Shake and Serve global marketing plan for drink´s catering platform
spellingShingle	Shake and Serve global marketing plan for drink´s catering platform Cócteles Redes Sociales Marketing Contenido Plataforma Campaña Taller Cocktail Social Media Marketing Content Platform Campaign Workshop
title_short	Shake and Serve global marketing plan for drink´s catering platform
title_full	Shake and Serve global marketing plan for drink´s catering platform
title_fullStr	Shake and Serve global marketing plan for drink´s catering platform
title_full_unstemmed	Shake and Serve global marketing plan for drink´s catering platform
title_sort	Shake and Serve global marketing plan for drink´s catering platform
dc.contributor.advisor.none.fl_str_mv	Kalogeras, Nikos
dc.subject.none.fl_str_mv	Cócteles Redes Sociales Marketing Contenido Plataforma Campaña Taller
topic	Cócteles Redes Sociales Marketing Contenido Plataforma Campaña Taller Cocktail Social Media Marketing Content Platform Campaign Workshop
dc.subject.keyword.none.fl_str_mv	Cocktail Social Media Marketing Content Platform Campaign Workshop
description	Shake and Serve, como negocio de catering de bebidas, está interesado en llevar a la pequeña empresa local al universo digital para obtener mayor reconocimiento y conciencia de marca con la ayuda de una plataforma y presencia en redes sociales. Para lograrlo, la empresa deberá considerar todos los aspectos internos y externos, así como las barreras, competidores, público objetivo y todas las reformas internas que deberá llevar a cabo para tener éxito en este proceso de crear una campaña de marketing para el proyecto que tienen de una plataforma de catering para bebidas.
publishDate	2023
dc.date.accessioned.none.fl_str_mv	2023-08-16T15:23:30Z
dc.date.available.none.fl_str_mv	2023-08-16T15:23:30Z
dc.date.created.none.fl_str_mv	2023-07-27
dc.type.none.fl_str_mv	bachelorThesis
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dc.type.document.none.fl_str_mv	Trabajo de grado
dc.type.spa.none.fl_str_mv	Trabajo de grado
dc.identifier.doi.none.fl_str_mv	https://doi.org/10.48713/10336_40689
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rights_invalid_str_mv	Attribution-NonCommercial-ShareAlike 4.0 International Abierto (Texto Completo) http://creativecommons.org/licenses/by-nc-sa/4.0/ http://purl.org/coar/access_right/c_abf2
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dc.publisher.none.fl_str_mv	Universidad del Rosario
dc.publisher.department.none.fl_str_mv	Escuela de Administración
dc.publisher.program.none.fl_str_mv	Pregrado en Marketing y Negocios Digitales
publisher.none.fl_str_mv	Universidad del Rosario
institution	Universidad del Rosario
dc.source.bibliographicCitation.none.fl_str_mv	Atlas Media. (2023). Cocktails of the World: 631 Cocktail Types.Tasteatlas.https://www.tasteatlas.com/cocktails?fbclid=IwAR0LfaO72k71UmCnr7 K1AH4r-c8l_fypsth0y_kfbyC7TYNpPXuvH95zacM Bennett, P.D. (1995). Strategic Planning. In Dictionary of Marketing Terms. American Marketing Association. Berkowitz, E,N. (2011). Marketing strategy 2 - samples.jbpub.com. samples.jbpub.com. http://samples.jbpub.com/9780763783334/83334_ch02_5713.pdf?TSPD_101_R0=089de 8e4f9ab2000b279cb94bfd6331d476b47f4f8cba89a29cf25c09a5a7c96e43827784e6bcdf1 08c307225d1430004612118ebfcf44062c60dea7b2a3c8b888112016b357965f165538a27f 77eaa829a218359c1215e6393d1a092a6d78d4 Digital Marketer. (n.d.). The Ultimate Guide to Digital Marketing. https://www.digitalmarketer.com/digital-marketing/ Frick, T. (2018). Return on Engagement. O ́Reilly Media Gammerman, J. (2021). Cocktail recipes analysis. James Gammerman. https://www.jamesgammerman.com/post/cocktail-recipes-analysis/ Grand View Research. (n.d.). Global nonalcoholic beverage market size worth $1.60 trillion by 2028 \| CAGR: 5.3%: Grand View Research, Inc. [Press release]. Retrieved from https://www.grandviewresearch.com/press-release/global-nonalcoholic-beverage-market Halvorson, K., & Rach, M. (2012). Content Strategy for the web. New Riders Kotler,P. Hollensen, S & Opresnik M. (2017). Social Media Marketing. A practitioner Guide Kotler,P. Hollensen, S & Opresnik M. (2015). Social Media Marketing. A practitioner Guide McCartney, D. (2018) Smoothies: Exploring the Attitudes, Beliefs and Behaviours of Consumers and Non-Consumers. https://www.foodandnutritionjournal.org/volume6number2/smoothies-exploring-the- attitudes-beliefs-and-behaviours-of-consumers-and-non-consumers/ Opresnik, M.O. (2018). Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan. In: Meiselwitz, G. (eds) Social Computing and Social Media. Perfilan, M. (2021, June 8). ¿Cuántos leads voy a generar? La Fórmula Mágica. Perfilan. https://blog.perfilan.com/2020/08/25/cuantos-leads-voy-a-generar-la-formula-magica/ Revella, A. (2015). Buyer Persona. Wiley. https://books.google.com.co/books?hl=es&lr=&id=TzmkBgAAQBAJ&oi=fnd&pg=PR7 &dq=BUYER+PERSONA+in+marketing&ots=dX1chkBANt&sig=U3AdWSOfIQMCA 2jLyZWwJ7z7js&redir_esc=y#v=onepage&q=BUYER%20PERSONA%20in%20market ing&f=false Smith. H. (2022) The World’s Best-Selling Classic Cocktails 2022 - Drinks International - The global choice for drinks buyers. https://drinksint.com/news/fullstory.php/aid/9865/The_World_s_Best- Selling_Classic_Cocktails_2022.html?current_page=7 User Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science (), vol 10913. Springer, Cham. https://doi.org/10.1007/978-3-319-91521-0_24
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spelling	Kalogeras, Nikos7dce744d-7597-405c-887c-9f3c549ca124-1Cruz Caina, Juan DavidProfesional en Marketing y Negocios DigitalesFull timebd467f50-8a63-4b2f-ba42-cdc945eeecd9-12023-08-16T15:23:30Z2023-08-16T15:23:30Z2023-07-27Shake and Serve, como negocio de catering de bebidas, está interesado en llevar a la pequeña empresa local al universo digital para obtener mayor reconocimiento y conciencia de marca con la ayuda de una plataforma y presencia en redes sociales. Para lograrlo, la empresa deberá considerar todos los aspectos internos y externos, así como las barreras, competidores, público objetivo y todas las reformas internas que deberá llevar a cabo para tener éxito en este proceso de crear una campaña de marketing para el proyecto que tienen de una plataforma de catering para bebidas.Shake and Serve as a beverage catering business is interested into taking the small and local company into the digital universe in order to get more brand recognition and awareness with the help of a platform and social media presence. To do so the company will have to consider all internal and external aspects, as well as the barriers, competitors, targeted audience and all of the reformations that the company will have to take internally in order for it to succeed in this process of creating a marketing campaign to the drinks catering platform project they have.84application/pdfhttps://doi.org/10.48713/10336_40689 https://repository.urosario.edu.co/handle/10336/40689spaUniversidad del RosarioEscuela de AdministraciónPregrado en Marketing y Negocios DigitalesAttribution-NonCommercial-ShareAlike 4.0 InternationalAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-sa/4.0/http://purl.org/coar/access_right/c_abf2Atlas Media. (2023). Cocktails of the World: 631 Cocktail Types.Tasteatlas.https://www.tasteatlas.com/cocktails?fbclid=IwAR0LfaO72k71UmCnr7 K1AH4r-c8l_fypsth0y_kfbyC7TYNpPXuvH95zacMBennett, P.D. (1995). Strategic Planning. In Dictionary of Marketing Terms. American Marketing Association.Berkowitz, E,N. (2011). Marketing strategy 2 - samples.jbpub.com. samples.jbpub.com. http://samples.jbpub.com/9780763783334/83334_ch02_5713.pdf?TSPD_101_R0=089de 8e4f9ab2000b279cb94bfd6331d476b47f4f8cba89a29cf25c09a5a7c96e43827784e6bcdf1 08c307225d1430004612118ebfcf44062c60dea7b2a3c8b888112016b357965f165538a27f 77eaa829a218359c1215e6393d1a092a6d78d4Digital Marketer. (n.d.). The Ultimate Guide to Digital Marketing. https://www.digitalmarketer.com/digital-marketing/Frick, T. (2018). Return on Engagement. O ́Reilly MediaGammerman, J. (2021). Cocktail recipes analysis. James Gammerman. https://www.jamesgammerman.com/post/cocktail-recipes-analysis/Grand View Research. (n.d.). Global nonalcoholic beverage market size worth $1.60 trillion by 2028 \| CAGR: 5.3%: Grand View Research, Inc. [Press release]. Retrieved from https://www.grandviewresearch.com/press-release/global-nonalcoholic-beverage-marketHalvorson, K., & Rach, M. (2012). Content Strategy for the web. New RidersKotler,P. Hollensen, S & Opresnik M. (2017). Social Media Marketing. A practitioner GuideKotler,P. Hollensen, S & Opresnik M. (2015). Social Media Marketing. A practitioner GuideMcCartney, D. (2018) Smoothies: Exploring the Attitudes, Beliefs and Behaviours of Consumers and Non-Consumers. https://www.foodandnutritionjournal.org/volume6number2/smoothies-exploring-the- attitudes-beliefs-and-behaviours-of-consumers-and-non-consumers/Opresnik, M.O. (2018). Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan. In: Meiselwitz, G. (eds) Social Computing and Social Media.Perfilan, M. (2021, June 8). ¿Cuántos leads voy a generar? La Fórmula Mágica. Perfilan. https://blog.perfilan.com/2020/08/25/cuantos-leads-voy-a-generar-la-formula-magica/Revella, A. (2015). Buyer Persona. Wiley. https://books.google.com.co/books?hl=es&lr=&id=TzmkBgAAQBAJ&oi=fnd&pg=PR7 &dq=BUYER+PERSONA+in+marketing&ots=dX1chkBANt&sig=U3AdWSOfIQMCA 2jLyZWwJ7z7js&redir_esc=y#v=onepage&q=BUYER%20PERSONA%20in%20market ing&f=falseSmith. H. (2022) The World’s Best-Selling Classic Cocktails 2022 - Drinks International - The global choice for drinks buyers. https://drinksint.com/news/fullstory.php/aid/9865/The_World_s_Best- Selling_Classic_Cocktails_2022.html?current_page=7User Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science (), vol 10913. 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Shake and Serve global marketing plan for drink´s catering platform

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