Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/31631
- Acceso en línea:
- https://doi.org/10.48713/10336_31631
https://repository.urosario.edu.co/handle/10336/31631
- Palabra clave:
- Anticipación del consumo
Valor del consumo
Consumo tardío
Comportamiento del consumidor
Preparación
Emociones anticipatorias
Savoring
Administración general
Anticipation
Consumption value
Delayed consumption
Consumer behavior
Preparation
Anticipatory emotions
- Rights
- License
- Atribución-NoComercial-CompartirIgual 2.5 Colombia
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dc.title.spa.fl_str_mv |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
dc.title.TranslatedTitle.spa.fl_str_mv |
Explorando el rol de la anticipation dentro del comportamiento del consumidor mientras se espera la experimentación de una comprar de un producto retrasado. |
title |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
spellingShingle |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product Anticipación del consumo Valor del consumo Consumo tardío Comportamiento del consumidor Preparación Emociones anticipatorias Savoring Administración general Anticipation Consumption value Delayed consumption Consumer behavior Preparation Anticipatory emotions |
title_short |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
title_full |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
title_fullStr |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
title_full_unstemmed |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
title_sort |
Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product |
dc.contributor.advisor.none.fl_str_mv |
Ackermann, Claire-Lise |
dc.subject.spa.fl_str_mv |
Anticipación del consumo Valor del consumo Consumo tardío Comportamiento del consumidor Preparación Emociones anticipatorias Savoring |
topic |
Anticipación del consumo Valor del consumo Consumo tardío Comportamiento del consumidor Preparación Emociones anticipatorias Savoring Administración general Anticipation Consumption value Delayed consumption Consumer behavior Preparation Anticipatory emotions |
dc.subject.ddc.spa.fl_str_mv |
Administración general |
dc.subject.keyword.spa.fl_str_mv |
Anticipation Consumption value Delayed consumption Consumer behavior Preparation Anticipatory emotions |
description |
La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden experimentar durante la espera de un consumo futuro. Con el fin de poder investigar estas emociones y comportamientos de los diversos consumidores, este estudio se centra principalmente en el consumo de experiencias hedónicas, las cuales, a diferencia de los productos materiales, tienen un gran impacto psicológico en el consumidor ya que estos son productos que no pueden ser experimentados rápidamente, tales como festivales o conciertos. Durante este estudio, se observará mediante un estudio netno-grafico las diferentes emociones y comportamientos que los futuros consumidores tendrán mientras esperan por la experimentación de un festival. Este consumo hedónico provee suficiente información para distinguir las diferentes etapas durante un tiempo de espera, las cuales pueden afectar tanto positivo como negativamente la futura percepción del consumo final, permitiendo asegurar que este periodo juega un papel crucial al llegar la experimentación final de un producto. De igual forma, este estudio de anticipación distingue diferentes las diferentes emociones que los consumidores experimentan durante este periodo, siendo de gran importancia a la hora de desarrollar estrategias de marketing para incrementar el nivel de “savoring” hacia un evento futuro. Finalmente, este estudio logra demostrar como las emociones generadas por los consumidores no son estáticas durante el proceso, siendo altamente influenciadas por factores externos como eventos inesperados durante la espera, comentarios de terceros, demoras o la exposición publicitaria. |
publishDate |
2020 |
dc.date.created.none.fl_str_mv |
2020-10-30 |
dc.date.accessioned.none.fl_str_mv |
2021-06-17T16:00:18Z |
dc.date.available.none.fl_str_mv |
2021-06-17T16:00:18Z |
dc.type.eng.fl_str_mv |
bachelorThesis |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
dc.type.document.spa.fl_str_mv |
Trabajo de grado |
dc.type.spa.spa.fl_str_mv |
Trabajo de grado |
dc.identifier.doi.none.fl_str_mv |
https://doi.org/10.48713/10336_31631 |
dc.identifier.uri.none.fl_str_mv |
https://repository.urosario.edu.co/handle/10336/31631 |
url |
https://doi.org/10.48713/10336_31631 https://repository.urosario.edu.co/handle/10336/31631 |
dc.language.iso.spa.fl_str_mv |
eng |
language |
eng |
dc.rights.*.fl_str_mv |
Atribución-NoComercial-CompartirIgual 2.5 Colombia |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
dc.rights.acceso.spa.fl_str_mv |
Abierto (Texto Completo) |
dc.rights.uri.none.fl_str_mv |
http://creativecommons.org/licenses/by-nc-sa/2.5/co/ |
rights_invalid_str_mv |
Atribución-NoComercial-CompartirIgual 2.5 Colombia Abierto (Texto Completo) http://creativecommons.org/licenses/by-nc-sa/2.5/co/ http://purl.org/coar/access_right/c_abf2 |
dc.format.extent.spa.fl_str_mv |
53 pp. |
dc.format.mimetype.none.fl_str_mv |
application/pdf |
dc.publisher.spa.fl_str_mv |
Universidad del Rosario |
dc.publisher.department.spa.fl_str_mv |
Escuela de Administración |
dc.publisher.program.spa.fl_str_mv |
Administración de Negocios Internacionales |
institution |
Universidad del Rosario |
dc.source.bibliographicCitation.spa.fl_str_mv |
Andrykowski, M. A., Redd, W. H., & Hatfield, A. K. (1985). Development of anticipatory nausea: a prospective analysis. Journal of Consulting and Clinical Psychology, 53(4), 447. Archer, M., Bhaskar, R., Collier, A., Lawson, T., & Norrie, A. (2013). Critical realism: Essential readings. Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146. Aurier, P., & Guintcheva, G. (2014). Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction. Psychology & Marketing, 31(10), 900– 913. Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 178–204. Bagozzi, R. P., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing, 58(1), 56-70. Baumgartner, H., Pieters, R., & Bagozzi, R. P. (2008). Future-oriented emotions: conceptualization and behavioral effects. European Journal of Social Psychology, 38(4), 685–696. Baxter, L. A., & Montgomery, B. M. (1996). Relating: Dialogues and dialectics. Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo. Bee, C. C., & Madrigal, R. (2013). Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions. Journal of Consumer Behaviour, 12(5), 370–381. Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–27. Bryant, F. (2003). Savoring Beliefs Inventory (SBI): A scale for measuring beliefs about savouring. Journal of Mental Health, 12(2), 175–196. Bryant, F., & Veroff, J. (2017). Savoring: A new model of positive experience. Psychology Press. Caplin, A., & Leahy, J. (2001). Psychological expected utility theory and anticipatory feelings. The Quarterly Journal of Economics, 116(1), 55–79. Caprariello, P. A., & Reis, H. T. (2013). To do, to have, or to share? Valuing experiences over material possessions depends on the involvement of others. Journal of Personality and Social Psychology, 104(2), 199. Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146. Chan, E., & Mukhopadhyay, A. (2010). When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption. Journal of Marketing Research, 47(3), 497–507. Christensen, G. L., Olson, J. C., & Ross, W. T. (2004). Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging. ACR North American Advances. Chun, H. H., Diehl, K., & MacInnis, D. J. (2017). Savoring an upcoming experience affects ongoing and remembered consumption enjoyment. Journal of Marketing, 81(1), 96–10. Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2004). An expanded typology for classifying mixed methods research into designs. In Handbook of mixed methods in social and behavioral research. Deci, E. L., & Ryan, R. M. (1985). The general causality orientations scale: Self-determination in personality. Journal of Research in Personality, 19(2), 109-134. Di Cagno, D. T., Francesco, F., & Ashtiani, A. Z. (2019). Anticipatory Feelings in Intertemporal Choice on Consumption: A Dynamic Experiment. Psychology Research and Applications, 1(4), 89–103. Dixon, M. J., Victorino, L., Kwortnik, R. J., & Verma, R. (2017). Surprise, anticipation, and sequence effects in the design of experiential services. Production and Operations Management, 26(5), 945-960. Engel, J. F., Kollat, D. T., Blackwell, R. D., Kollat, D., Blackwell, R., & Engel, J. (1968). A model of consumer motivation and behavior. Research in Consumer Behavior. Holt, Rinehart and Winston, 3–20. Frederick, S., Loewenstein, G., & O’donoghue, T. (2002). Time discounting and time preference: A critical review. Journal of Economic Literature, 40(2), 351–401. Harrison, M. P., & Beatty, S. E. (2011). Anticipating a service experience. Journal of Business Research, 64(6), 579–585. Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404–420. Janis, I. L. (1982). Decision making under stress. Handbook of Stress: Theoretical and Clinical Aspects, 2, 56–74. Koenig-Lewis, N., & Palmer, A. (2014). The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing. Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers’ evaluations of ecological packaging–Rational and emotional approaches. Ournal of Environmental Psychology, 37(1), 94–105. Kőszegi, B. (2010). Utility from anticipation and personal equilibrium. Economic Theory, 44(3), 415–444. Kumar, A., Killingsworth, M. A., & Gilovich, T. (2014). Waiting for merlot: Anticipatory consumption of experiential and material purchases. Psychological Science, 25(10), 1924– 1931. Lazarus, R. S. (1966). Psychological stress and the coping process. Loewenstein, G. (1987). Anticipation and the valuation of delayed consumption. The Economic Journal, 97(387), 666–684. Loewenstein, G., & Elster, J. (1992). Utility from memory and anticipation. Choice over Time, 213-234. Loewenstein, G., & O’Donoghue, T. (2007). he heat of the moment: Modeling interactions between affect and deliberation. Unpublished Manuscript, 1-69. MacInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4), 473–491. MacLeod, A. K., Williams, J. M., & Bekerian, D. A. (1991). Worry is reasonable: The role of explanations in pessimism about future personal events. Journal of Abnormal Psychology, 100(4), 478. McClure, S. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2004). Separate neural systems value immediate and delayed monetary rewards. Science, 306(5695), 503–507. McFadden, D. (1986). The choice theory approach to market research. Marketing Science, 5(4), 275–297. Mellers, B. A., & McGraw, A. P. (2001). Anticipated emotions as guides to choice. Current Directions in Psychological Science, 10(6), 210–214. Moore, D. J. (2010). Consumer response to affective versus deliberative advertising appeals: The role of anticipatory emotion and individual differences in savoring capacity. Innovative Marketing, 6(1), 96–103. Nomikos, M. S., Opton Jr, E., & Averill, J. R. (1968). Surprise versus suspense in the production of stress reaction. Journal of Personality and Social Psychology, 8(204). Nowlis, S. M., Mandel, N., & McCabe, D. B. (2004). The effect of a delay between choice and consumption on consumption enjoyment. Journal of Consumer Research, 31(3), 502–510. O’Neill, M., & Palmer, A. (2004). Cognitive dissonance and the stability of service quality perceptions. Journal of Services Marketing., 17, 433–449. Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. Parrinello, G. L. (1993). Motivation and anticipation in post-industrial tourism. Annals of Tourism Research, 20(2), 233–249. Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of Consumer Research, 24(2), 127–146. Saunders, M., & Lewis, P. (2012). Doing research in business & management: An essential guide to planning your project. Saunders, M., Lewis, P. H. I. L. I. P., & Thornhill, A. D. R. I. A. N. (2007). Research methods. Shiv, B., & Fedorikhin, A. (2002). Spontaneous versus controlled influences of stimulus-based affect on choice behavior. Organizational Behavior and Human Decision Processes, 87(2), 342–370. Shiv, B., & Huber, J. (2000). The impact of anticipating satisfaction on consumer choice. Journal of Consumer Research, 27(2), 202–216. Silverman, D. (2016). Qualitative research. Swan, J. E., & Trawick, I. F. (1981). Disconfirmation of expectations and satisfaction with a retail service. Journal of Retailing. Tynan, C., & McKechnie, S. (2009). No Title. Journal of Marketing Management, 25(5–6), 501– 517. Van Boven, L., & Ashworth, L. (2007). Looking forward, looking back: Anticipation is more evocative than retrospection. Journal of Experimental Psychology: General, 136(2), 289. Van Maanen, J., Sørensen, J. B., & Mitchell, T. R. (2007). The interplay between theory and method. Academy of Management Review, 32(4), 1145–1154. Vichiengior, T., Ackermann, C. L., & Palmer, A. (2019). Consumer anticipation: antecedents, processes and outcomes. Journal of Marketing Management, 35(1–2), 130–159. Yu, Y. T., & Dean, A. (2001). The contribution of emotional satisfaction to consumer loyalty. I. International Journal of Service Industry Management. Zauberman, G., Diehl, K., & Ariely, D. (2006). Hedonic versus informational evaluations: Task dependent preferences for sequences of outcomes. Journal of Behavioral Decision Making, 19(3), 191–211. |
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Ackermann, Claire-Lise54bd8034-5a1d-4398-a5b8-5b760c2684b5600Ruales Chonlong, Alvaro EmilioAdministrador de Negocios InternacionalesFull time85c604dc-0137-4c1e-9bd9-8195f065f60f6002021-06-17T16:00:18Z2021-06-17T16:00:18Z2020-10-30La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden experimentar durante la espera de un consumo futuro. Con el fin de poder investigar estas emociones y comportamientos de los diversos consumidores, este estudio se centra principalmente en el consumo de experiencias hedónicas, las cuales, a diferencia de los productos materiales, tienen un gran impacto psicológico en el consumidor ya que estos son productos que no pueden ser experimentados rápidamente, tales como festivales o conciertos. Durante este estudio, se observará mediante un estudio netno-grafico las diferentes emociones y comportamientos que los futuros consumidores tendrán mientras esperan por la experimentación de un festival. Este consumo hedónico provee suficiente información para distinguir las diferentes etapas durante un tiempo de espera, las cuales pueden afectar tanto positivo como negativamente la futura percepción del consumo final, permitiendo asegurar que este periodo juega un papel crucial al llegar la experimentación final de un producto. De igual forma, este estudio de anticipación distingue diferentes las diferentes emociones que los consumidores experimentan durante este periodo, siendo de gran importancia a la hora de desarrollar estrategias de marketing para incrementar el nivel de “savoring” hacia un evento futuro. Finalmente, este estudio logra demostrar como las emociones generadas por los consumidores no son estáticas durante el proceso, siendo altamente influenciadas por factores externos como eventos inesperados durante la espera, comentarios de terceros, demoras o la exposición publicitaria.The anticipation of future consumption is an area which has not been studied in depth so far. Despite the fact that in recent years large studies on the subject have taken on great relevance, very little is known about the different emotions that different consumers may experience while waiting for future consumption. In order to investigate these emotions and behaviors of the various consumers, this study focuses mainly on the consumption of hedonic experiences, which, unlike material products, have a great psychological impact on the consumer since these are products that cannot be experienced quickly, such as festivals or concerts. During this study, the different emotions and behaviors that future consumers will have while waiting for the experimentation of a festival will be observed through a netno-graphic study. This hedonic consumption provides enough information to distinguish the different stages during a waiting time, which can affect both positively and negatively the future perception of final consumption, ensuring that this period plays a crucial role when reaching the final experimentation of a product. Similarly, this anticipation study distinguishes different emotions that consumers experience during this period, being of great importance when developing marketing strategies to increase the level of "savoring" towards a future event. Finally, this study manages to demonstrate how the emotions generated by consumers are not static during the process, being highly influenced by external factors such as unexpected events during the wait, comments from third parties, delays or advertising exposure.53 pp.application/pdfhttps://doi.org/10.48713/10336_31631https://repository.urosario.edu.co/handle/10336/31631engUniversidad del RosarioEscuela de AdministraciónAdministración de Negocios InternacionalesAtribución-NoComercial-CompartirIgual 2.5 ColombiaAbierto (Texto Completo)EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.http://creativecommons.org/licenses/by-nc-sa/2.5/co/http://purl.org/coar/access_right/c_abf2Andrykowski, M. A., Redd, W. H., & Hatfield, A. K. (1985). Development of anticipatory nausea: a prospective analysis. Journal of Consulting and Clinical Psychology, 53(4), 447.Archer, M., Bhaskar, R., Collier, A., Lawson, T., & Norrie, A. (2013). Critical realism: Essential readings.Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146.Aurier, P., & Guintcheva, G. (2014). Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction. Psychology & Marketing, 31(10), 900– 913.Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 178–204.Bagozzi, R. P., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing, 58(1), 56-70.Baumgartner, H., Pieters, R., & Bagozzi, R. P. (2008). Future-oriented emotions: conceptualization and behavioral effects. European Journal of Social Psychology, 38(4), 685–696.Baxter, L. A., & Montgomery, B. M. (1996). Relating: Dialogues and dialectics.Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo.Bee, C. C., & Madrigal, R. (2013). Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions. Journal of Consumer Behaviour, 12(5), 370–381.Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–27.Bryant, F. (2003). Savoring Beliefs Inventory (SBI): A scale for measuring beliefs about savouring. Journal of Mental Health, 12(2), 175–196.Bryant, F., & Veroff, J. (2017). Savoring: A new model of positive experience. Psychology Press.Caplin, A., & Leahy, J. (2001). Psychological expected utility theory and anticipatory feelings. The Quarterly Journal of Economics, 116(1), 55–79.Caprariello, P. A., & Reis, H. T. (2013). To do, to have, or to share? Valuing experiences over material possessions depends on the involvement of others. Journal of Personality and Social Psychology, 104(2), 199.Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146.Chan, E., & Mukhopadhyay, A. (2010). When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption. Journal of Marketing Research, 47(3), 497–507.Christensen, G. L., Olson, J. C., & Ross, W. T. (2004). Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging. ACR North American Advances.Chun, H. H., Diehl, K., & MacInnis, D. J. (2017). Savoring an upcoming experience affects ongoing and remembered consumption enjoyment. Journal of Marketing, 81(1), 96–10.Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2004). An expanded typology for classifying mixed methods research into designs. In Handbook of mixed methods in social and behavioral research.Deci, E. L., & Ryan, R. M. (1985). The general causality orientations scale: Self-determination in personality. Journal of Research in Personality, 19(2), 109-134.Di Cagno, D. T., Francesco, F., & Ashtiani, A. Z. (2019). Anticipatory Feelings in Intertemporal Choice on Consumption: A Dynamic Experiment. Psychology Research and Applications, 1(4), 89–103.Dixon, M. J., Victorino, L., Kwortnik, R. J., & Verma, R. (2017). Surprise, anticipation, and sequence effects in the design of experiential services. Production and Operations Management, 26(5), 945-960.Engel, J. F., Kollat, D. T., Blackwell, R. D., Kollat, D., Blackwell, R., & Engel, J. (1968). A model of consumer motivation and behavior. Research in Consumer Behavior. Holt, Rinehart and Winston, 3–20.Frederick, S., Loewenstein, G., & O’donoghue, T. (2002). Time discounting and time preference: A critical review. Journal of Economic Literature, 40(2), 351–401.Harrison, M. P., & Beatty, S. E. (2011). Anticipating a service experience. Journal of Business Research, 64(6), 579–585.Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404–420.Janis, I. L. (1982). Decision making under stress. Handbook of Stress: Theoretical and Clinical Aspects, 2, 56–74.Koenig-Lewis, N., & Palmer, A. (2014). 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