Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product

La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden...

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Fecha de publicación:
2020
Institución:
Universidad del Rosario
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Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/31631
Acceso en línea:
https://doi.org/10.48713/10336_31631
https://repository.urosario.edu.co/handle/10336/31631
Palabra clave:
Anticipación del consumo
Valor del consumo
Consumo tardío
Comportamiento del consumidor
Preparación
Emociones anticipatorias
Savoring
Administración general
Anticipation
Consumption value
Delayed consumption
Consumer behavior
Preparation
Anticipatory emotions
Rights
License
Atribución-NoComercial-CompartirIgual 2.5 Colombia
id EDOCUR2_17f2d803054b00e88b749e2de794c6d9
oai_identifier_str oai:repository.urosario.edu.co:10336/31631
network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.spa.fl_str_mv Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
dc.title.TranslatedTitle.spa.fl_str_mv Explorando el rol de la anticipation dentro del comportamiento del consumidor mientras se espera la experimentación de una comprar de un producto retrasado.
title Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
spellingShingle Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
Anticipación del consumo
Valor del consumo
Consumo tardío
Comportamiento del consumidor
Preparación
Emociones anticipatorias
Savoring
Administración general
Anticipation
Consumption value
Delayed consumption
Consumer behavior
Preparation
Anticipatory emotions
title_short Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
title_full Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
title_fullStr Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
title_full_unstemmed Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
title_sort Exploring anticipation role on consumer behavior while waiting to experiment a delayed purchased product
dc.contributor.advisor.none.fl_str_mv Ackermann, Claire-Lise
dc.subject.spa.fl_str_mv Anticipación del consumo
Valor del consumo
Consumo tardío
Comportamiento del consumidor
Preparación
Emociones anticipatorias
Savoring
topic Anticipación del consumo
Valor del consumo
Consumo tardío
Comportamiento del consumidor
Preparación
Emociones anticipatorias
Savoring
Administración general
Anticipation
Consumption value
Delayed consumption
Consumer behavior
Preparation
Anticipatory emotions
dc.subject.ddc.spa.fl_str_mv Administración general
dc.subject.keyword.spa.fl_str_mv Anticipation
Consumption value
Delayed consumption
Consumer behavior
Preparation
Anticipatory emotions
description La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden experimentar durante la espera de un consumo futuro. Con el fin de poder investigar estas emociones y comportamientos de los diversos consumidores, este estudio se centra principalmente en el consumo de experiencias hedónicas, las cuales, a diferencia de los productos materiales, tienen un gran impacto psicológico en el consumidor ya que estos son productos que no pueden ser experimentados rápidamente, tales como festivales o conciertos. Durante este estudio, se observará mediante un estudio netno-grafico las diferentes emociones y comportamientos que los futuros consumidores tendrán mientras esperan por la experimentación de un festival. Este consumo hedónico provee suficiente información para distinguir las diferentes etapas durante un tiempo de espera, las cuales pueden afectar tanto positivo como negativamente la futura percepción del consumo final, permitiendo asegurar que este periodo juega un papel crucial al llegar la experimentación final de un producto. De igual forma, este estudio de anticipación distingue diferentes las diferentes emociones que los consumidores experimentan durante este periodo, siendo de gran importancia a la hora de desarrollar estrategias de marketing para incrementar el nivel de “savoring” hacia un evento futuro. Finalmente, este estudio logra demostrar como las emociones generadas por los consumidores no son estáticas durante el proceso, siendo altamente influenciadas por factores externos como eventos inesperados durante la espera, comentarios de terceros, demoras o la exposición publicitaria.
publishDate 2020
dc.date.created.none.fl_str_mv 2020-10-30
dc.date.accessioned.none.fl_str_mv 2021-06-17T16:00:18Z
dc.date.available.none.fl_str_mv 2021-06-17T16:00:18Z
dc.type.eng.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.document.spa.fl_str_mv Trabajo de grado
dc.type.spa.spa.fl_str_mv Trabajo de grado
dc.identifier.doi.none.fl_str_mv https://doi.org/10.48713/10336_31631
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/31631
url https://doi.org/10.48713/10336_31631
https://repository.urosario.edu.co/handle/10336/31631
dc.language.iso.spa.fl_str_mv eng
language eng
dc.rights.*.fl_str_mv Atribución-NoComercial-CompartirIgual 2.5 Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.spa.fl_str_mv Abierto (Texto Completo)
dc.rights.uri.none.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/2.5/co/
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 2.5 Colombia
Abierto (Texto Completo)
http://creativecommons.org/licenses/by-nc-sa/2.5/co/
http://purl.org/coar/access_right/c_abf2
dc.format.extent.spa.fl_str_mv 53 pp.
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad del Rosario
dc.publisher.department.spa.fl_str_mv Escuela de Administración
dc.publisher.program.spa.fl_str_mv Administración de Negocios Internacionales
institution Universidad del Rosario
dc.source.bibliographicCitation.spa.fl_str_mv Andrykowski, M. A., Redd, W. H., & Hatfield, A. K. (1985). Development of anticipatory nausea: a prospective analysis. Journal of Consulting and Clinical Psychology, 53(4), 447.
Archer, M., Bhaskar, R., Collier, A., Lawson, T., & Norrie, A. (2013). Critical realism: Essential readings.
Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146.
Aurier, P., & Guintcheva, G. (2014). Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction. Psychology & Marketing, 31(10), 900– 913.
Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 178–204.
Bagozzi, R. P., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing, 58(1), 56-70.
Baumgartner, H., Pieters, R., & Bagozzi, R. P. (2008). Future-oriented emotions: conceptualization and behavioral effects. European Journal of Social Psychology, 38(4), 685–696.
Baxter, L. A., & Montgomery, B. M. (1996). Relating: Dialogues and dialectics.
Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo.
Bee, C. C., & Madrigal, R. (2013). Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions. Journal of Consumer Behaviour, 12(5), 370–381.
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–27.
Bryant, F. (2003). Savoring Beliefs Inventory (SBI): A scale for measuring beliefs about savouring. Journal of Mental Health, 12(2), 175–196.
Bryant, F., & Veroff, J. (2017). Savoring: A new model of positive experience. Psychology Press.
Caplin, A., & Leahy, J. (2001). Psychological expected utility theory and anticipatory feelings. The Quarterly Journal of Economics, 116(1), 55–79.
Caprariello, P. A., & Reis, H. T. (2013). To do, to have, or to share? Valuing experiences over material possessions depends on the involvement of others. Journal of Personality and Social Psychology, 104(2), 199.
Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146.
Chan, E., & Mukhopadhyay, A. (2010). When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption. Journal of Marketing Research, 47(3), 497–507.
Christensen, G. L., Olson, J. C., & Ross, W. T. (2004). Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging. ACR North American Advances.
Chun, H. H., Diehl, K., & MacInnis, D. J. (2017). Savoring an upcoming experience affects ongoing and remembered consumption enjoyment. Journal of Marketing, 81(1), 96–10.
Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2004). An expanded typology for classifying mixed methods research into designs. In Handbook of mixed methods in social and behavioral research.
Deci, E. L., & Ryan, R. M. (1985). The general causality orientations scale: Self-determination in personality. Journal of Research in Personality, 19(2), 109-134.
Di Cagno, D. T., Francesco, F., & Ashtiani, A. Z. (2019). Anticipatory Feelings in Intertemporal Choice on Consumption: A Dynamic Experiment. Psychology Research and Applications, 1(4), 89–103.
Dixon, M. J., Victorino, L., Kwortnik, R. J., & Verma, R. (2017). Surprise, anticipation, and sequence effects in the design of experiential services. Production and Operations Management, 26(5), 945-960.
Engel, J. F., Kollat, D. T., Blackwell, R. D., Kollat, D., Blackwell, R., & Engel, J. (1968). A model of consumer motivation and behavior. Research in Consumer Behavior. Holt, Rinehart and Winston, 3–20.
Frederick, S., Loewenstein, G., & O’donoghue, T. (2002). Time discounting and time preference: A critical review. Journal of Economic Literature, 40(2), 351–401.
Harrison, M. P., & Beatty, S. E. (2011). Anticipating a service experience. Journal of Business Research, 64(6), 579–585.
Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404–420.
Janis, I. L. (1982). Decision making under stress. Handbook of Stress: Theoretical and Clinical Aspects, 2, 56–74.
Koenig-Lewis, N., & Palmer, A. (2014). The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing.
Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers’ evaluations of ecological packaging–Rational and emotional approaches. Ournal of Environmental Psychology, 37(1), 94–105.
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Moore, D. J. (2010). Consumer response to affective versus deliberative advertising appeals: The role of anticipatory emotion and individual differences in savoring capacity. Innovative Marketing, 6(1), 96–103.
Nomikos, M. S., Opton Jr, E., & Averill, J. R. (1968). Surprise versus suspense in the production of stress reaction. Journal of Personality and Social Psychology, 8(204).
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Parrinello, G. L. (1993). Motivation and anticipation in post-industrial tourism. Annals of Tourism Research, 20(2), 233–249.
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Vichiengior, T., Ackermann, C. L., & Palmer, A. (2019). Consumer anticipation: antecedents, processes and outcomes. Journal of Marketing Management, 35(1–2), 130–159.
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spelling Ackermann, Claire-Lise54bd8034-5a1d-4398-a5b8-5b760c2684b5600Ruales Chonlong, Alvaro EmilioAdministrador de Negocios InternacionalesFull time85c604dc-0137-4c1e-9bd9-8195f065f60f6002021-06-17T16:00:18Z2021-06-17T16:00:18Z2020-10-30La anticipación de un consume futuro es un área la cual no ha sido estudiada a profundidad hasta el momento. A pesar del hecho que durante los últimos años grande estudios sobre el tema han tomado gran relevancia, muy poco se sabe sobre las diferentes emociones que los diferentes consumidores pueden experimentar durante la espera de un consumo futuro. Con el fin de poder investigar estas emociones y comportamientos de los diversos consumidores, este estudio se centra principalmente en el consumo de experiencias hedónicas, las cuales, a diferencia de los productos materiales, tienen un gran impacto psicológico en el consumidor ya que estos son productos que no pueden ser experimentados rápidamente, tales como festivales o conciertos. Durante este estudio, se observará mediante un estudio netno-grafico las diferentes emociones y comportamientos que los futuros consumidores tendrán mientras esperan por la experimentación de un festival. Este consumo hedónico provee suficiente información para distinguir las diferentes etapas durante un tiempo de espera, las cuales pueden afectar tanto positivo como negativamente la futura percepción del consumo final, permitiendo asegurar que este periodo juega un papel crucial al llegar la experimentación final de un producto. De igual forma, este estudio de anticipación distingue diferentes las diferentes emociones que los consumidores experimentan durante este periodo, siendo de gran importancia a la hora de desarrollar estrategias de marketing para incrementar el nivel de “savoring” hacia un evento futuro. Finalmente, este estudio logra demostrar como las emociones generadas por los consumidores no son estáticas durante el proceso, siendo altamente influenciadas por factores externos como eventos inesperados durante la espera, comentarios de terceros, demoras o la exposición publicitaria.The anticipation of future consumption is an area which has not been studied in depth so far. Despite the fact that in recent years large studies on the subject have taken on great relevance, very little is known about the different emotions that different consumers may experience while waiting for future consumption. In order to investigate these emotions and behaviors of the various consumers, this study focuses mainly on the consumption of hedonic experiences, which, unlike material products, have a great psychological impact on the consumer since these are products that cannot be experienced quickly, such as festivals or concerts. During this study, the different emotions and behaviors that future consumers will have while waiting for the experimentation of a festival will be observed through a netno-graphic study. This hedonic consumption provides enough information to distinguish the different stages during a waiting time, which can affect both positively and negatively the future perception of final consumption, ensuring that this period plays a crucial role when reaching the final experimentation of a product. Similarly, this anticipation study distinguishes different emotions that consumers experience during this period, being of great importance when developing marketing strategies to increase the level of "savoring" towards a future event. Finally, this study manages to demonstrate how the emotions generated by consumers are not static during the process, being highly influenced by external factors such as unexpected events during the wait, comments from third parties, delays or advertising exposure.53 pp.application/pdfhttps://doi.org/10.48713/10336_31631https://repository.urosario.edu.co/handle/10336/31631engUniversidad del RosarioEscuela de AdministraciónAdministración de Negocios InternacionalesAtribución-NoComercial-CompartirIgual 2.5 ColombiaAbierto (Texto Completo)EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.http://creativecommons.org/licenses/by-nc-sa/2.5/co/http://purl.org/coar/access_right/c_abf2Andrykowski, M. A., Redd, W. H., & Hatfield, A. K. (1985). Development of anticipatory nausea: a prospective analysis. Journal of Consulting and Clinical Psychology, 53(4), 447.Archer, M., Bhaskar, R., Collier, A., Lawson, T., & Norrie, A. (2013). Critical realism: Essential readings.Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146.Aurier, P., & Guintcheva, G. (2014). Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction. Psychology & Marketing, 31(10), 900– 913.Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 178–204.Bagozzi, R. P., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing, 58(1), 56-70.Baumgartner, H., Pieters, R., & Bagozzi, R. P. (2008). Future-oriented emotions: conceptualization and behavioral effects. European Journal of Social Psychology, 38(4), 685–696.Baxter, L. A., & Montgomery, B. M. (1996). Relating: Dialogues and dialectics.Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo.Bee, C. C., & Madrigal, R. (2013). Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions. Journal of Consumer Behaviour, 12(5), 370–381.Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–27.Bryant, F. (2003). Savoring Beliefs Inventory (SBI): A scale for measuring beliefs about savouring. Journal of Mental Health, 12(2), 175–196.Bryant, F., & Veroff, J. (2017). Savoring: A new model of positive experience. Psychology Press.Caplin, A., & Leahy, J. (2001). Psychological expected utility theory and anticipatory feelings. The Quarterly Journal of Economics, 116(1), 55–79.Caprariello, P. A., & Reis, H. T. (2013). To do, to have, or to share? Valuing experiences over material possessions depends on the involvement of others. Journal of Personality and Social Psychology, 104(2), 199.Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146.Chan, E., & Mukhopadhyay, A. (2010). When choosing makes a good thing better: Temporal variations in the valuation of hedonic consumption. Journal of Marketing Research, 47(3), 497–507.Christensen, G. L., Olson, J. C., & Ross, W. T. (2004). Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging. ACR North American Advances.Chun, H. H., Diehl, K., & MacInnis, D. J. (2017). Savoring an upcoming experience affects ongoing and remembered consumption enjoyment. Journal of Marketing, 81(1), 96–10.Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2004). An expanded typology for classifying mixed methods research into designs. In Handbook of mixed methods in social and behavioral research.Deci, E. L., & Ryan, R. M. (1985). The general causality orientations scale: Self-determination in personality. Journal of Research in Personality, 19(2), 109-134.Di Cagno, D. T., Francesco, F., & Ashtiani, A. Z. (2019). Anticipatory Feelings in Intertemporal Choice on Consumption: A Dynamic Experiment. Psychology Research and Applications, 1(4), 89–103.Dixon, M. J., Victorino, L., Kwortnik, R. J., & Verma, R. (2017). Surprise, anticipation, and sequence effects in the design of experiential services. Production and Operations Management, 26(5), 945-960.Engel, J. F., Kollat, D. T., Blackwell, R. D., Kollat, D., Blackwell, R., & Engel, J. (1968). A model of consumer motivation and behavior. Research in Consumer Behavior. Holt, Rinehart and Winston, 3–20.Frederick, S., Loewenstein, G., & O’donoghue, T. (2002). Time discounting and time preference: A critical review. Journal of Economic Literature, 40(2), 351–401.Harrison, M. P., & Beatty, S. E. (2011). Anticipating a service experience. Journal of Business Research, 64(6), 579–585.Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404–420.Janis, I. L. (1982). Decision making under stress. Handbook of Stress: Theoretical and Clinical Aspects, 2, 56–74.Koenig-Lewis, N., & Palmer, A. (2014). 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