OTOM
In this project we will find information based on the development of a new line of raincoats for the city of Bogotá. The study established the market niche that can be reached with this type of product. The line of raincoats is a product with which OTOM seeks to provide citizens who travel on two wh...
- Autores:
-
Cubides Romero, Laura Michell
Tovar González, Carol Vanesa
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad ECCI
- Repositorio:
- Repositorio Institucional ECCI
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ecci.edu.co:001/3747
- Acceso en línea:
- https://repositorio.ecci.edu.co/handle/001/3747
- Palabra clave:
- Impermeables
Comodidad
Innovación
Hipora
- Rights
- openAccess
- License
- Derechos Reservados - Universidad ECCI, 2023
| Summary: | In this project we will find information based on the development of a new line of raincoats for the city of Bogotá. The study established the market niche that can be reached with this type of product. The line of raincoats is a product with which OTOM seeks to provide citizens who travel on two wheels with protection against rain, ease of movement and comfort when using it, sufficiently adaptable so that when folded it can load itself becoming a suitcase. It will be made in multiple colors and sizes, both female and male designs, in this part of the work the offer, marketing channels, price and others were also analyzed. |
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