La difusión cultural y formación de públicos a través del póster

Digital communication makes the poster, a classic communicative element, again massive. In this way, different cultural organizations want to captivate and educate the public in non-school settings. This work takes into account a technique of visual analysis, which contemplates the act of interpretation, the baggage of interpretation and the correlative principle of interpretation. The documentary corpus is composed of posters of cultural organizations of the city of Popayán, Colombia. It can be concluded that through the posters the existence of a diversified cultural agenda in the city can be evidenced. This agenda manifests multiple imaginary and discursive cultural positions. © 2018, Edicoes Universitarias Lusofonas. All rights reserved.

• Autores: Ruano Ibarra, Luis Eduardo; Astudillo, A.; Mamián, M.
• Tipo de recurso: Article of journal
• Fecha de publicación: 2023
• Institución: Universidad Cooperativa de Colombia
• Repositorio: Repositorio UCC
• OAI Identifier: oai:repository.ucc.edu.co:20.500.12494/50998
• Acceso en línea: https://doi.org/10.24140/ISSN.1645-7250.RLE40.08; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064814516&doi=10.24140%2fISSN.1645-7250.RLE40.08&partnerID=40&md5=7bd0dbbeaab4557cfdfcadd65c655e36; https://hdl.handle.net/20.500.12494/50998
• Palabra clave: CULTURAL DIFFUSION; CULTURAL ORGANIZATIONS; POSTER; TRAINING OF PUBLICS
• Rights: openAccess
• License: http://purl.org/coar/access_right/c_abf2