La difusión cultural y formación de públicos a través del póster

Digital communication makes the poster, a classic communicative element, again massive. In this way, different cultural organizations want to captivate and educate the public in non-school settings. This work takes into account a technique of visual analysis, which contemplates the act of interpreta...

Full description

Autores:
Ruano Ibarra, Luis Eduardo
Astudillo, A.
Mamián, M.
Tipo de recurso:
Article of journal
Fecha de publicación:
2023
Institución:
Universidad Cooperativa de Colombia
Repositorio:
Repositorio UCC
Idioma:
OAI Identifier:
oai:repository.ucc.edu.co:20.500.12494/50998
Acceso en línea:
https://doi.org/10.24140/ISSN.1645-7250.RLE40.08
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064814516&doi=10.24140%2fISSN.1645-7250.RLE40.08&partnerID=40&md5=7bd0dbbeaab4557cfdfcadd65c655e36
https://hdl.handle.net/20.500.12494/50998
Palabra clave:
CULTURAL DIFFUSION
CULTURAL ORGANIZATIONS
POSTER
TRAINING OF PUBLICS
Rights
openAccess
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:Digital communication makes the poster, a classic communicative element, again massive. In this way, different cultural organizations want to captivate and educate the public in non-school settings. This work takes into account a technique of visual analysis, which contemplates the act of interpretation, the baggage of interpretation and the correlative principle of interpretation. The documentary corpus is composed of posters of cultural organizations of the city of Popayán, Colombia. It can be concluded that through the posters the existence of a diversified cultural agenda in the city can be evidenced. This agenda manifests multiple imaginary and discursive cultural positions. © 2018, Edicoes Universitarias Lusofonas. All rights reserved.