Marca personal y redes sociales, Revisión de literatura

Los cambios en las dinámicas sociales han llevado a revisar la cultura empresarial, en un esfuerzo de validar cada una de las representaciones tanto de trabajo como de empleo que dan respuesta a la retórica de emprender. Lo anterior, implica que hoy no sólo se busca satisfacer las necesidades de un...

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Autores:
Muñoz Garzón, Carolina
Vélez Trujillo, Natalia Eugenia
Tipo de recurso:
Article of journal
Fecha de publicación:
2020
Institución:
Universidad Cooperativa de Colombia
Repositorio:
Repositorio UCC
Idioma:
OAI Identifier:
oai:repository.ucc.edu.co:20.500.12494/33320
Acceso en línea:
https://hdl.handle.net/20.500.12494/33320
Palabra clave:
Personal brand
Digital Marketing
Social Media
Medical Branding
Medical Branding
TG 2021 EOF
Personal brand
Digital Marketing
Social Media
Medical Branding
Self-presentation
Rights
openAccess
License
Atribución – Sin Derivar
id COOPER2_f7808757c6253629bce96ac6c96dc2b5
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network_acronym_str COOPER2
network_name_str Repositorio UCC
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dc.title.spa.fl_str_mv Marca personal y redes sociales, Revisión de literatura
title Marca personal y redes sociales, Revisión de literatura
spellingShingle Marca personal y redes sociales, Revisión de literatura
Personal brand
Digital Marketing
Social Media
Medical Branding
Medical Branding
TG 2021 EOF
Personal brand
Digital Marketing
Social Media
Medical Branding
Self-presentation
title_short Marca personal y redes sociales, Revisión de literatura
title_full Marca personal y redes sociales, Revisión de literatura
title_fullStr Marca personal y redes sociales, Revisión de literatura
title_full_unstemmed Marca personal y redes sociales, Revisión de literatura
title_sort Marca personal y redes sociales, Revisión de literatura
dc.creator.fl_str_mv Muñoz Garzón, Carolina
Vélez Trujillo, Natalia Eugenia
dc.contributor.advisor.none.fl_str_mv Vélez Trujillo, Natalia Eugenia
dc.contributor.author.none.fl_str_mv Muñoz Garzón, Carolina
Vélez Trujillo, Natalia Eugenia
dc.subject.spa.fl_str_mv Personal brand
Digital Marketing
Social Media
Medical Branding
Medical Branding
topic Personal brand
Digital Marketing
Social Media
Medical Branding
Medical Branding
TG 2021 EOF
Personal brand
Digital Marketing
Social Media
Medical Branding
Self-presentation
dc.subject.classification.spa.fl_str_mv TG 2021 EOF
dc.subject.other.spa.fl_str_mv Personal brand
Digital Marketing
Social Media
Medical Branding
Self-presentation
description Los cambios en las dinámicas sociales han llevado a revisar la cultura empresarial, en un esfuerzo de validar cada una de las representaciones tanto de trabajo como de empleo que dan respuesta a la retórica de emprender. Lo anterior, implica que hoy no sólo se busca satisfacer las necesidades de un público si no en gran parte de responder los ideales propios a partir de diferentes estrategias que impulsen fortalecer el desarrollo personal. Sin embargo, diferentes referentes teóricos conducen a conflictos discursivos por los desafíos y la complejidad que implica responder a cada uno de los vínculos que se establecen entre el poder, las organizaciones como la identidad de cada uno, que se expresan en las esferas de desarrollo de cada individuo. La prevalencia de concepciones empresariales y las formas de desarrollo individual, se ven impregnadas por el impulso de herramientas digitales como redes sociales que han llevado a generar interés académico en el concepto de cómo la marca personal se construye y se formaliza de la mano de diferentes disciplinas. Estás últimas, tienen como objetivo común una estructura de liderazgo de pensamiento en busca de dar credibilidad y diferenciación personal. Esta revisión de literatura, tiene como objetivo dar a conocer las tendencias adecuadas en relación a la marca personal, con el distintivo de identificar cada uno de los procesos que le dan valor a las habilidades que promueven su ejercicio laboral, como a las implicaciones éticas tanto para el trabajo académico como para el desarrollo personal.
publishDate 2020
dc.date.issued.none.fl_str_mv 2020-11-30
dc.date.accessioned.none.fl_str_mv 2021-02-11T02:52:32Z
dc.date.available.none.fl_str_mv 2021-02-11T02:52:32Z
dc.type.none.fl_str_mv Artículo
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dc.identifier.bibliographicCitation.spa.fl_str_mv Muñoz Garzón C, Villa J, Vélez Trujillo N (2020), Marca personal y redes sociales, Revisión de literatura [Trabajo de posgrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC.
url https://hdl.handle.net/20.500.12494/33320
identifier_str_mv Muñoz Garzón C, Villa J, Vélez Trujillo N (2020), Marca personal y redes sociales, Revisión de literatura [Trabajo de posgrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC.
dc.relation.conferenceplace.spa.fl_str_mv Medellin
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spelling Vélez Trujillo, Natalia Eugenia Muñoz Garzón, CarolinaVélez Trujillo, Natalia Eugenia2021-02-11T02:52:32Z2021-02-11T02:52:32Z2020-11-30https://hdl.handle.net/20.500.12494/33320Muñoz Garzón C, Villa J, Vélez Trujillo N (2020), Marca personal y redes sociales, Revisión de literatura [Trabajo de posgrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC.Los cambios en las dinámicas sociales han llevado a revisar la cultura empresarial, en un esfuerzo de validar cada una de las representaciones tanto de trabajo como de empleo que dan respuesta a la retórica de emprender. Lo anterior, implica que hoy no sólo se busca satisfacer las necesidades de un público si no en gran parte de responder los ideales propios a partir de diferentes estrategias que impulsen fortalecer el desarrollo personal. Sin embargo, diferentes referentes teóricos conducen a conflictos discursivos por los desafíos y la complejidad que implica responder a cada uno de los vínculos que se establecen entre el poder, las organizaciones como la identidad de cada uno, que se expresan en las esferas de desarrollo de cada individuo. La prevalencia de concepciones empresariales y las formas de desarrollo individual, se ven impregnadas por el impulso de herramientas digitales como redes sociales que han llevado a generar interés académico en el concepto de cómo la marca personal se construye y se formaliza de la mano de diferentes disciplinas. Estás últimas, tienen como objetivo común una estructura de liderazgo de pensamiento en busca de dar credibilidad y diferenciación personal. Esta revisión de literatura, tiene como objetivo dar a conocer las tendencias adecuadas en relación a la marca personal, con el distintivo de identificar cada uno de los procesos que le dan valor a las habilidades que promueven su ejercicio laboral, como a las implicaciones éticas tanto para el trabajo académico como para el desarrollo personal.1.introducción. -- 2. marca personal. -- 3. definiciòn. -- 4 conceptos. -- 5 fundamentos teòricos de la marca personal. -- 5 evoluciòn. -- 6 Conductores de marca personal. -- 7 Extensiones de la Marca Personal. -- 8 Proceso de Personal Branding. -- 9 Manejo de auto-marca. -- 10 Características de la marca. -- 11 Problemas o brechas de la marca. --12 Posicionamiento de la marca. -- 13 Generación de equidad/fortaleza de la marca. -- 14 Resultados de la marca personal. -- 15 Integración y un modelo conceptual. -- 16 marca corporativa. -- 17 Redes sociales. -- 18 Tipos de redes sociales. --19 Importancia de las redes sociales en al ámbito profesional. -- 20 Branding médico.https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001129996carolina.munozgar@campusucc.edu.conatalia.velez@campusucc.edu.co34universidad cooperativa de colombiaUniversidad Cooperativa de Colombia, Facultad de Ciencias de la Salud, Especialización en Ortodoncia, Medellín y Envigado.Especialización en OrtodonciaMedellínPersonal brandDigital MarketingSocial MediaMedical BrandingMedical BrandingTG 2021 EOFPersonal brandDigital MarketingSocial MediaMedical BrandingSelf-presentationMarca personal y redes sociales, Revisión de literaturaArtículohttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAtribución – Sin Derivarinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Medellin1.Lair, D. 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Stud. 22, 495–504. doi: 10.1080/1030431080218997278. https://neoattack.com/redes-sociales/79.https://www.rcnradio.com/tecnologia/estas-son-las-cinco-aplicaciones-mas- utilizadas-en-colombiaPublicationORIGINALart.final MARCA PERSONAL Y REDES SOCIALES.pdfart.final MARCA PERSONAL Y REDES SOCIALES.pdfArtículoapplication/pdf338582https://repository.ucc.edu.co/bitstreams/2bf7f4bb-e51a-4b0e-a7de-d2578faf888b/download0fdedbb479679d18acd684dbf05f8eaaMD54licencia.pdflicencia.pdfLicencia de usoapplication/pdf176642https://repository.ucc.edu.co/bitstreams/234032a7-d513-48bd-87af-6932571fd791/download14e54efde314fafe4f59056318f1a255MD55LICENSElicense.txtlicense.txttext/plain; charset=utf-84334https://repository.ucc.edu.co/bitstreams/46c6a8c2-6947-441e-a8e8-e7dda0a4863e/download3bce4f7ab09dfc588f126e1e36e98a45MD56THUMBNAILart.final MARCA PERSONAL Y REDES SOCIALES.pdf.jpgart.final MARCA PERSONAL Y REDES SOCIALES.pdf.jpgGenerated 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