La exportación como etapa de la internacionalización
paula.castroh@campusucc.edu.co
- Autores:
-
Castro Hernández, Paula Andrea
Duarte Rojas, Jessika Alejandra
Reyes García, Nury Carolina
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/16018
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/16018
- Palabra clave:
- Exportación
Innovación
Internacionalización
Modos de entrada
Export
Innovation
Internationalization
Entry modes
- Rights
- openAccess
- License
- Atribución – No comercial – Compartir igual
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dc.title.spa.fl_str_mv |
La exportación como etapa de la internacionalización |
title |
La exportación como etapa de la internacionalización |
spellingShingle |
La exportación como etapa de la internacionalización Exportación Innovación Internacionalización Modos de entrada Export Innovation Internationalization Entry modes |
title_short |
La exportación como etapa de la internacionalización |
title_full |
La exportación como etapa de la internacionalización |
title_fullStr |
La exportación como etapa de la internacionalización |
title_full_unstemmed |
La exportación como etapa de la internacionalización |
title_sort |
La exportación como etapa de la internacionalización |
dc.creator.fl_str_mv |
Castro Hernández, Paula Andrea Duarte Rojas, Jessika Alejandra Reyes García, Nury Carolina |
dc.contributor.author.none.fl_str_mv |
Castro Hernández, Paula Andrea Duarte Rojas, Jessika Alejandra Reyes García, Nury Carolina |
dc.subject.spa.fl_str_mv |
Exportación Innovación Internacionalización Modos de entrada |
topic |
Exportación Innovación Internacionalización Modos de entrada Export Innovation Internationalization Entry modes |
dc.subject.other.spa.fl_str_mv |
Export Innovation Internationalization Entry modes |
description |
paula.castroh@campusucc.edu.co |
publishDate |
2019 |
dc.date.issued.none.fl_str_mv |
2019-11-29 |
dc.date.accessioned.none.fl_str_mv |
2020-01-16T22:06:14Z |
dc.date.available.none.fl_str_mv |
2020-01-16T22:06:14Z |
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Trabajo de grado - Pregrado |
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http://purl.org/coar/resource_type/c_7a1f |
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dc.identifier.uri.none.fl_str_mv |
https://hdl.handle.net/20.500.12494/16018 |
dc.identifier.bibliographicCitation.spa.fl_str_mv |
Castro Hernández, P. A., Duarte Rojas, J. A. y Reyes García, N. C. (2019). La exportación como etapa de la internacionalización (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/16018 |
url |
https://hdl.handle.net/20.500.12494/16018 |
identifier_str_mv |
Castro Hernández, P. A., Duarte Rojas, J. A. y Reyes García, N. C. (2019). La exportación como etapa de la internacionalización (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/16018 |
dc.relation.references.spa.fl_str_mv |
ANDERSEN, O. (1993). On the internationalization process of firms: A critical analysis. Journal of International Business Studies, 24, Pp 209–231. AHEARNE, M; RAPP, A; HUGHES, D. E; AND JINDAL, R. (2010). Sales management for product perceptions and system controls in the success of the introduction of new products. Journal of Marketing Research, Volume 47. Pp 764–776 ARAYA, A. (2009).El Proceso De Internacionalización De Empresas. Revista Tec Empresarial, Vol. 3, (Ed. 3), Pp. 18-25. ATHANASSIOU, N. & NIGH, D. (2000). Internationalization, tacit knowledge and the best management teams of MNCs. Journal of International Business Studies. Volume 31 issue 3. Pp 471–488 BARNEY, J. (1991). Firm resources and sustained competitive advantage. Journal of BENITO, G., SOLBERG, C., & WELCH, L. (1993). An exploration of the information behaviour of Norwegian exporters. International Journal of Information Management, 13(4), 274–286. http://dx.doi.org/10.1016/0268-4012(93)90018-y BILKEY, W., & TESAR, G. (1977). The export behavior of smaller Wisconsin manufacturing firms. Journal of International Business Studies, 9, 93–98. CANNONE, G., & UGHETTO, E. (2014). Born globals: a cross-country survey on high-tech start-ups. International Business Review, 23(1), 272–283. http://dx.doi.org/10.1016/j.ibusrev.2013.05.003 CASILLAS, Jose; ACEDO, Francisco; BARBERO, José (2010). Learning, unlearning and internationalization: Evidence from the pre-export phase. International Journal of Information Management. 30. Pp 162–173. htpps://doi:10.1016/j.ijinfomgt.2009.07.005 CAVUSGIL, S. T. & KNIGHT, G. A. (2009). Born Global Firms a new international enterprise. International Business Collection, Business expert press, USA. Pp 185-196. CAVUSGIL, S. T., & ZOU, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21. CHILD, John; & HSIEH, Linda. (2014). Decision mode, information and network attachment in the internationalization of SMEs: a configurational and contingency analysis. Journal of World Business. Volume 49, issue 4. Pp 598–610. http://dx.doi.org/10.1016/j.jwb.2013.12.012. CLARKE J.E, TAMASCHKE R., LIESCH P.W. (2013). International experience in international business research: A conceptualization and exploration of key themes. International Journal of Management Reviews, 15, 265-279 COLAPINTO, C. G. (2015). Diferentes aproximaciones a la búsqueda de la internacionalización por parte de las pymes italianas. Revista de Investigación en Marketing y emprendimiento. CONCONI, Paola., SAPIR, André. & ZANARDI, Maurizio (2015). The Internationalization Process Of Firms: From Exports to FDI. Journal Of International Economics, 99, (Ed. Elsevier), Pp. 16-30. Http://Dx.Doi.Org/10.1016/J.Jinteco.2015.12.004 COSTA, Eric., LUCAS – SOARES, Antonio & PINHO de SOUSA, Jorge. (2016) Information, knowledge and collaboration management in the internationalization of SMEs: A systematic literature review. International Journal of Information Management 36. Pp. 557-569. http://dx.doi.org/10.1016/j.ijinfomgt.2016.03.007 COVIELLO, Nicole, & MUNRO, Hugh. (1997). Network relationships and the internationalization process of small software firms. International Business Review. Volume 6(4), 361–386. http://dx.doi.org/10.1016/s0969-5931(97)00010-3 D’ANGELO, Alfredo, BUCK, Trevor (2019) The earliness of exporting and creeping sclerosis? The moderating effects of firm age, size and centralization. International Business Review. Volume 28, Issue 3. Pp. 428-437 https://doi.org/10.1016/j.ibusrev.2018.11.002 DOHERTY, Anne M. (2009) Market and partner selection processes in international retail franchising. Journal of Business Research 62. Pp. 528-534. http://dx.doi.org/10.1016/j.jbusres.2008.06.011 DUNNING, J. (1988). The eclectic paradigm of international production: a restatement and some possible extensions. Journal of International Business Studies, 19(1), 1–31. http://dx.doi.org/10.1057/palgrave.jibs.8490372 DUTOT, Vincent; BERGERON, Francois; & RAYMOND, Louis. (2014). Information management for the internationalization of SMEs: an exploratory study based on a strategic alignment perspective. International Journal of Information Management, 34(5), 672–681. http://dx.doi.org/10.1016/j.ijinfomgt.2014.06.006 ERDIL, Sabri & ÖZDEMİR, Osman. (2016) The Determinants of Relationship BetweenMarketing Mix Strategy and Drivers of Export Performance in Foreign Markets: An Application on Turkish Clothing Industry. Procedia - Social and Behavioral Sciences. Vol 235. http://dx.doi.org/10.1016/j.sbspro.2016.11.067 ERIKSSON, Key; JOHANSON, John; MAJKGARD, A., & SHARMA, D. D. (1997). Experimental knowledge and cost in the internationalization process. Journal of International Business Studies, 28, Pp 337–360 EVANGELIA, Katsikea, THEODOSIOU, Marios, MORGAN, Robert (2015) : Explaining employee turnover intentions among export sales managers. International Business Review. Volume 24, Issue 3. Pp 367-379. https://doi.org/10.1016/j.ibusrev.2014.08.009 FALAHAT, Mohammad., MIGIN, Melissa., CHUAN, Chong & KONG, Phang. (2015) Conceptualizing the Early and Rapid Internationalizing Firms. Procedia - Social and Behavioral Sciences 211. Pp. 612 – 618. http://dx.doi.org/10.1016/j.sbspro.2015.11.080 ScienceDirect2n FLETCHER, Richard. (2008) The internationalization from a network perspective: A longitudinal study. Industrial Marketing Management Volume 37, Issue 8. Pp 953 – 964. http://dx.doi.org/10.1016/j.indmarman.2007.09.008 FORSGREN, Mats. (2002). The concept of learning in the Uppsala internationalization process model: A critical review. International Business Review volume 11, issue 3. Pp 257–278. https://doi.org/10.1016/S0969-5931(01)00060-9 FREEMAN, S; DELIGONUL, S; &CAVUSGIL, T.(2013). Strategic restructuring by natives who use the activity abroad and inland. International Marketing Review. Volume 30, issue 2, Pp 156–182. GRANT, Robert & VENZIN, Markus. (2009) Strategic and Organisational Challenges of Internationalisation in Financial Services. Long Range Planning Volume 42, Issues 5–6. Pp 561- 587. http://dx.doi.org/10.1016/j.lrp.2009.10.005 HELM, Ronald & GRITCH, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review. Volume 23, Issue 2. Pp 418–428 https://doi.org/10.1016/j.ibusrev.2013.06.007 HILMERSSON, Mikael & JANSSON, Hans (2012) International network extension processes to institutionally different markets: Entry nodes and processes of exporting SMEs. International Business Review. Volume 21, Issue 4. Pp 682- 693. http://dx.doi.org/10.1016/j.ibusrev.2011.08.003 HUTCHINSON, K., QUINN, B., & ALEXANDER, N. (2006). SME retailer internationalization: Case study evidence from British retailers. International Marketing Review, 23(1). Pp 25-53. JANSSON, H. (2007). International commercial marketing in emerging markets. The third wave of internationalization companies. Chelsea, United Kingdom: Edward Elgar. Pp 256-278. JANSSEN, Frank, LEONIDOU, Leonidas & CHRISTODOULIDES, Paul (2016) Domestic institutional attributes as drivers of export performance in an emerging and transition economy. Journal of Business Research. Volume 69, Issue 8. Pp. 2911–2922 https://doi.org/10.1016/j.jbusres.2015.12.060 JINGTAO, Yi & CHENGQI, Wang (2012) The decision to export: Firm heterogeneity, sunk costs, and spatial concentration. International Business Review. Volume 21, Issue 5. Pp 766–781. http://dx.doi.org/10.1016/j.ibusrev.2011.09.001 JOHANSON, J., & VAHLNE, J.-E. (1977). The internationalization process of the firm: a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8 (1), 23-32. KNIGHT, G. A., & LIESCH, P. W. (2002). Information internalization internationalizing the firm. Journal of Business Research. Volume 55, issue12, 981–995. http://dx.doi.org/10.1016/s0148-2963(02)00375-2 KEEGAN, W. S. & GREEN, M. S. (2000). Global Marketing. Second Edition, New Jersey: Prentice Hall. KOLLMANN, T., & CHRISTOFOR, J. (2014). International entrepreneurship in the network economy: internationalization propensity and the role of entrepreneurial orientation. Journal of International Entrepreneurship. Volume 12, issue 1, 43–66. http://dx.doi.org/10.1007/s10843-013-0118-9 KUMLU, Ömer. (2014) The effect of intangible resources and competitive strategies on the export performance of small and medium sized enterprises. Social and Behavioral Sciences. Volume 150. Pp. 24-34 http://dx.doi.org/10.1016/j.sbspro.2014.09.004 MADSEN, T. K; &SERVAIS, P. (1997). The internationalization of international business: An evolution and a process? International Business Review. Volume 6, issue 6. Pp 561-583. MORAIS, Flávio & FERREIRA, Joäo J. (2019) SME internationalization process: Key issues and contributions, existing gaps and the future research agenda. European Management Journal. Pp. 1-16 https://doi.org/10.1016/j.emj.2019.08.001 NAIDU, G., TAMER, C., KINNERA, B & SARKAR, M. (1997) An export promotion model for India: Implications for public politics. International Bussiones Education and Research, Issue. Pp 1-15. NAVARRO, Antonio., ARENAS, Jorge., RONDÁN, F. J. & REY, M. (2015) Global Model Of Export Performance: Moderator Role Of Export Department. Journal Of Business Research, 69, Ed. Elsevier, Pp. 1880-1886. Http://Dx.Doi.Org/10.1016/J.Jbusres.2015.10.073 NGO, Vi. D., JANSSEN, Frank. LEONIDOU, Leonidas. & CHRISTODOULIDES, Paul. (2016). Domestic institutional attributes as drivers of export performance in an emerging and transition economy. Journal of Business Research. Volume 69, issue 8, Pp 2911–2922. https://doi.org/10.1016/j.jbusres.2015.12.060 ORTIZ – de Urbina- CRIADO, Marta – MONTORO- SANCHEZ, Ángeles & MORA- VALENTIN, Eva (2014) Impact of growth strategy on mode of governance in alliances. International Business Review 23, Issue. Pp 838–848. http://dx.doi.org/10.1016/j.ibusrev.2014.01.002 OVIATT, B. M; & MCDOUGALL, P. P. (1994) Towards a theory of new international adventures. Journal of International Business Studies. Volume 25, issue 1, 45-64. PAJUNEN, Kalle & MAUNULA, Mari. (2008) Internationalization: A co-evolutionary perspective. Scandinavian Journal of Management Volume 24, Issue 3. Pp 247-258. http://dx.doi.org//10.1016/j.scaman.2008.02.001 PLA-BARBER, José; LINARES, Esmeralda; GHAUR, Pervez. N. (2019). The choice of offshoring operation mode: A behavioural perspective. Journal of Business Research. Volume 103. Pp. 570-580. https://doi.org/10.1016/j.jbusres.2018.02.035 ROSALES, O., HERREROS, S., DURÁN, J., INOUE, K., MULDER, N., STUMPO, G., CALDERÓN, A., CABELLO, L., CASTRESANA, S., D’ELIA, C., MENESES, J. & URMENETA, R. (2009). La Globalización Y Los Nuevos Escenarios Del Comercio Internacional. Revista Cepal 97, Pp. 77-95. SASS, M. (2012). Internationalization of innovative SMEs in the Hungarian medical precision instruments industry. Post-communist Economies, 24(3), 365-382. SHEARMUR, Richard – DOLOREUZ, David & LAPERRIÈRE, Anika (2014) Is the degree of internationalization associated with the use of knowledge intensive services or with innovation?. International Business Review, Issue. Pp 1 – 9. http://dx.doi.org/10.1016/j.ibusrev.2014.10.004 SVETLICIC, M., JAKLIC, A., & BURGER, A. (2007). Internationalization of small and medium-size enterprises from selected Central European economies. Eastern European Economics, 45(4), 36-65. TEEGEN, Hildy (200) Examining strategic and economic development implications of globalizing through franchising. International Business Review 9, Issue. Pp 497–521. www.elsevier.com/locate/ibusrev WELCH, L. S., & LUOSTARINEN, R. (1988). Internationalization: Evolution of a concept. Journal of General Management, 14, 34–55. WOOD, Andy; LOGAR, Cyril. M; RILEY, William. B. (2015). Initiating exporting: The role of managerial motivation in small to medium enterprises. Journal of Business Research. 68. http://dx.doi.org/10.1016/j.jbusres.2015.03.043 XIE, Y., & AMINE, L. (2009). Social networks and the internationalization of Chine seen trepreneurs. Global Business and Organizational Excellence, 29(1), 61–78. http://dx.doi.org/10.1002/joe.20299 |
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Castro Hernández, Paula AndreaDuarte Rojas, Jessika AlejandraReyes García, Nury Carolina2020-01-16T22:06:14Z2020-01-16T22:06:14Z2019-11-29https://hdl.handle.net/20.500.12494/16018Castro Hernández, P. A., Duarte Rojas, J. A. y Reyes García, N. C. (2019). La exportación como etapa de la internacionalización (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/1601821 p.Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, BogotáComercio InternacionalBogotáExportaciónInnovaciónInternacionalizaciónModos de entradaExportInnovationInternationalizationEntry modesLa exportación como etapa de la internacionalizaciónTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/acceptedVersionAtribución – No comercial – Compartir igualinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2ANDERSEN, O. (1993). On the internationalization process of firms: A critical analysis. Journal of International Business Studies, 24, Pp 209–231.AHEARNE, M; RAPP, A; HUGHES, D. E; AND JINDAL, R. (2010). Sales management for product perceptions and system controls in the success of the introduction of new products. Journal of Marketing Research, Volume 47. Pp 764–776ARAYA, A. (2009).El Proceso De Internacionalización De Empresas. Revista Tec Empresarial, Vol. 3, (Ed. 3), Pp. 18-25.ATHANASSIOU, N. & NIGH, D. (2000). Internationalization, tacit knowledge and the best management teams of MNCs. Journal of International Business Studies. Volume 31 issue 3. Pp 471–488BARNEY, J. (1991). Firm resources and sustained competitive advantage. Journal of BENITO, G., SOLBERG, C., & WELCH, L. (1993). An exploration of the information behaviour of Norwegian exporters. International Journal of Information Management, 13(4), 274–286. http://dx.doi.org/10.1016/0268-4012(93)90018-yBILKEY, W., & TESAR, G. (1977). The export behavior of smaller Wisconsin manufacturing firms. Journal of International Business Studies, 9, 93–98.CANNONE, G., & UGHETTO, E. (2014). Born globals: a cross-country survey on high-tech start-ups. International Business Review, 23(1), 272–283. http://dx.doi.org/10.1016/j.ibusrev.2013.05.003CASILLAS, Jose; ACEDO, Francisco; BARBERO, José (2010). Learning, unlearning and internationalization: Evidence from the pre-export phase. International Journal of Information Management. 30. Pp 162–173. htpps://doi:10.1016/j.ijinfomgt.2009.07.005CAVUSGIL, S. T. & KNIGHT, G. A. (2009). Born Global Firms a new international enterprise. International Business Collection, Business expert press, USA. Pp 185-196.CAVUSGIL, S. T., & ZOU, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21.CHILD, John; & HSIEH, Linda. (2014). Decision mode, information and network attachment in the internationalization of SMEs: a configurational and contingency analysis. Journal of World Business. Volume 49, issue 4. Pp 598–610. http://dx.doi.org/10.1016/j.jwb.2013.12.012.CLARKE J.E, TAMASCHKE R., LIESCH P.W. (2013). International experience in international business research: A conceptualization and exploration of key themes. International Journal of Management Reviews, 15, 265-279COLAPINTO, C. G. (2015). Diferentes aproximaciones a la búsqueda de la internacionalización por parte de las pymes italianas. Revista de Investigación en Marketing y emprendimiento.CONCONI, Paola., SAPIR, André. & ZANARDI, Maurizio (2015). The Internationalization Process Of Firms: From Exports to FDI. Journal Of International Economics, 99, (Ed. Elsevier), Pp. 16-30. Http://Dx.Doi.Org/10.1016/J.Jinteco.2015.12.004COSTA, Eric., LUCAS – SOARES, Antonio & PINHO de SOUSA, Jorge. (2016) Information, knowledge and collaboration management in the internationalization of SMEs: A systematic literature review. International Journal of Information Management 36. Pp. 557-569. http://dx.doi.org/10.1016/j.ijinfomgt.2016.03.007COVIELLO, Nicole, & MUNRO, Hugh. (1997). Network relationships and the internationalization process of small software firms. International Business Review. Volume 6(4), 361–386. http://dx.doi.org/10.1016/s0969-5931(97)00010-3D’ANGELO, Alfredo, BUCK, Trevor (2019) The earliness of exporting and creeping sclerosis? The moderating effects of firm age, size and centralization. International Business Review. Volume 28, Issue 3. Pp. 428-437 https://doi.org/10.1016/j.ibusrev.2018.11.002DOHERTY, Anne M. (2009) Market and partner selection processes in international retail franchising. Journal of Business Research 62. Pp. 528-534. http://dx.doi.org/10.1016/j.jbusres.2008.06.011DUNNING, J. (1988). The eclectic paradigm of international production: a restatement and some possible extensions. Journal of International Business Studies, 19(1), 1–31. http://dx.doi.org/10.1057/palgrave.jibs.8490372DUTOT, Vincent; BERGERON, Francois; & RAYMOND, Louis. (2014). Information management for the internationalization of SMEs: an exploratory study based on a strategic alignment perspective. International Journal of Information Management, 34(5), 672–681. http://dx.doi.org/10.1016/j.ijinfomgt.2014.06.006ERDIL, Sabri & ÖZDEMİR, Osman. (2016) The Determinants of Relationship BetweenMarketing Mix Strategy and Drivers of Export Performance in Foreign Markets: An Application on Turkish Clothing Industry. Procedia - Social and Behavioral Sciences. Vol 235. http://dx.doi.org/10.1016/j.sbspro.2016.11.067ERIKSSON, Key; JOHANSON, John; MAJKGARD, A., & SHARMA, D. D. (1997). Experimental knowledge and cost in the internationalization process. Journal of International Business Studies, 28, Pp 337–360EVANGELIA, Katsikea, THEODOSIOU, Marios, MORGAN, Robert (2015) : Explaining employee turnover intentions among export sales managers. International Business Review. Volume 24, Issue 3. Pp 367-379. https://doi.org/10.1016/j.ibusrev.2014.08.009FALAHAT, Mohammad., MIGIN, Melissa., CHUAN, Chong & KONG, Phang. (2015) Conceptualizing the Early and Rapid Internationalizing Firms. Procedia - Social and Behavioral Sciences 211. Pp. 612 – 618. http://dx.doi.org/10.1016/j.sbspro.2015.11.080 ScienceDirect2nFLETCHER, Richard. (2008) The internationalization from a network perspective: A longitudinal study. Industrial Marketing Management Volume 37, Issue 8. Pp 953 – 964. http://dx.doi.org/10.1016/j.indmarman.2007.09.008FORSGREN, Mats. (2002). The concept of learning in the Uppsala internationalization process model: A critical review. International Business Review volume 11, issue 3. Pp 257–278. https://doi.org/10.1016/S0969-5931(01)00060-9FREEMAN, S; DELIGONUL, S; &CAVUSGIL, T.(2013). Strategic restructuring by natives who use the activity abroad and inland. International Marketing Review. Volume 30, issue 2, Pp 156–182.GRANT, Robert & VENZIN, Markus. (2009) Strategic and Organisational Challenges of Internationalisation in Financial Services. Long Range Planning Volume 42, Issues 5–6. Pp 561- 587. http://dx.doi.org/10.1016/j.lrp.2009.10.005HELM, Ronald & GRITCH, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review. Volume 23, Issue 2. Pp 418–428 https://doi.org/10.1016/j.ibusrev.2013.06.007HILMERSSON, Mikael & JANSSON, Hans (2012) International network extension processes to institutionally different markets: Entry nodes and processes of exporting SMEs. International Business Review. Volume 21, Issue 4. Pp 682- 693. http://dx.doi.org/10.1016/j.ibusrev.2011.08.003HUTCHINSON, K., QUINN, B., & ALEXANDER, N. (2006). SME retailer internationalization: Case study evidence from British retailers. International Marketing Review, 23(1). Pp 25-53.JANSSON, H. (2007). International commercial marketing in emerging markets. 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