Análisis de la gestión estratégica, financiera y de marketing de la empresa Comboplay
This work aims to analyze the financial, marketing and marketing areas of the company COMBOPLAY SAS, thus identifying the information found there, since it is of vital importance for the development and growth of the organization, it is important to clarify that in the management financial we will b...
- Autores:
-
Lemus Viña, Luisa Del Pilar
Quiñones Ortega, Fabián Andrés
Osorio Parra, Valentina
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- spa
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/55154
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/55154
- Palabra clave:
- Área de marketing
Área de mercadeo
Área financiera
Cuadro de mando integral
Informes financieros
Matriz DOFA
Plan de marketing
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This work aims to analyze the financial, marketing and marketing areas of the company COMBOPLAY SAS, thus identifying the information found there, since it is of vital importance for the development and growth of the organization, it is important to clarify that in the management financial we will be able to observe in more depth the management of resources, income, costs, expenses, liquidity, profitability, utility, etc., in the marketing area we present a plan that is aimed at a specific product so we can get a better idea specific about the needs that can be satisfied, and finally in the market area we make a scorecard in which each area is detailed and its strategies, description, actions and indicators will be identified. |
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