Mamba cosméticos
This work in its initial facet shows the diagnosis of the company MAMBA COSMETICS in relation to the communicational shortcomings that it presents with its diverse public; starting from this we will give some proposals to solve these problems and obtain an assertive communication for the company, by...
- Autores:
-
Valencia Chancí, Frank Esteban
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/7309
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/7309
- Palabra clave:
- Social Media
Comunicación
Plan de marketing
Communitty manager
TG 2018 CSO 7309
Social Media
Communication
Marketing plan
Communitty manager
- Rights
- closedAccess
- License
- Atribución – No comercial
| Summary: | This work in its initial facet shows the diagnosis of the company MAMBA COSMETICS in relation to the communicational shortcomings that it presents with its diverse public; starting from this we will give some proposals to solve these problems and obtain an assertive communication for the company, by means of which it will increase its presence in the network and will make it a recognized brand within its target audience. All these strategies in order to demonstrate the importance of the interaction of medium-sized companies in web 2.0 and recognize the great importance and influence of a social communicator (communitty manager) to make these ventures true successes in the market. |
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