Tourism competitiveness as an engine of regional development: A study of the tourism cluster in Southwest Antioquia

Tourism growth is a trend in the 21st century. And more for Colombia, which in recent years has undergone a process of social and political transformation, which has strengthened security indicators, so the country has become a very popular international tourist destination. This book presents a competitive development model for the tourism sector in the research and implementation phases. To do this, we expose the case of the southwest of Antioquia. We begin with the analysis of the relevant strategies to achieve the competitiveness of the tourism cluster in this subregion as a development engine. From there, we present conclusions and recommendations that contribute to choosing more efficient strategies to standardize services in productive units that want to act as a network of companies. Also, we show some forms of organization that can make the management of a tourism product, resources, and competitiveness of the subregion more efficient; as well as the aspects that should continue to be strengthened for the construction of a product in this field. The southwest of Antioquia has great potential for its natural and cultural wealth. But it is essential to clearly articulate the different services to create an experience that impacts tourists and makes the territory a truly competitive space.

• Autores: Montenegro Velandia, Wilson; Universidad Cooperativa de Colombia; Arango Benjumea, Jhon Jaime; Universidad Cooperativa de Colombia; Acevedo Restrepo, Jhon Fredy; Universidad Cooperativa de Colombia; Bermúdez Cardona, Adriana Milena; Universidad de Antioquia; Caicedo Valencia, Vícthor Manuel; Politécnico Colombiano Jaime Isaza Cadavid; Cartagena Rendón, Claudio Marco; Corporación Universitaria Remington; Guerrero Gutiérrez, Jonathan; Universidad Tecnológica de Pereira; Marín Suárez, Carlos Andrés; Universidad Cooperativa de Colombia; Montoya Agudelo, César Alveiro; Muñoz Vélez, Tatiana Andrea; Politécnico Colombiano Jaime Isaza Cadavid; Pérez Villa, Pastor Emilio; Universidad Cooperativa de Colombia; Quintana Peláez, Gloria Estela; Universidad Cooperativa de Colombia; Restrepo Marín, Janeth del Carmen; Corporación Universitaria Remington; Roldán Echeverri, Arnubio de Jesús; Universidad de Antioquia; Uribe Castrillón, Víctor Hugo; Universidad Cooperativa de Colombia; Estrada Calle, Laura; Fundación Fualco; Jaramillo Pulgarín, Diana Marcela; Red Partners of the America; Taborda Tuirán, Joan Sebastián; Universidad Cooperativa de Colombia
• Tipo de recurso: Book
• Fecha de publicación: 2020
• Institución: Universidad Cooperativa de Colombia
• Repositorio: Repositorio UCC
• Idioma: spa
• OAI Identifier: oai:repository.ucc.edu.co:20.500.12494/44243
• Acceso en línea: https://ediciones.ucc.edu.co/index.php/ucc/catalog/book/305; https://hdl.handle.net/20.500.12494/44243
• Rights: openAccess
• License: http://purl.org/coar/access_right/c_abf2