Competitive Analysis of Retail Websites through Search Engine Marketing
Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the cust...
- Autores:
-
Ramya Terrance, Arokia
Shrivastava, Shruti
Kumari, Asmita
Sivanandam, Lokesh
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2018
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- eng
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/9445
- Acceso en línea:
- https://revistas.ucc.edu.co/index.php/in/article/view/2235
https://hdl.handle.net/20.500.12494/9445
- Palabra clave:
- Rights
- openAccess
- License
- Copyright (c) 2018 Journal of Engineering and Education
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Competitive Analysis of Retail Websites through Search Engine Marketing |
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Análisis competitivo de sitios web minoristas a través del marketing en motores de búsqueda |
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Análise competitiva de páginas web varejistas através do marketing em motores de busca |
| title |
Competitive Analysis of Retail Websites through Search Engine Marketing |
| spellingShingle |
Competitive Analysis of Retail Websites through Search Engine Marketing |
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Competitive Analysis of Retail Websites through Search Engine Marketing |
| title_full |
Competitive Analysis of Retail Websites through Search Engine Marketing |
| title_fullStr |
Competitive Analysis of Retail Websites through Search Engine Marketing |
| title_full_unstemmed |
Competitive Analysis of Retail Websites through Search Engine Marketing |
| title_sort |
Competitive Analysis of Retail Websites through Search Engine Marketing |
| dc.creator.fl_str_mv |
Ramya Terrance, Arokia Shrivastava, Shruti Kumari, Asmita Sivanandam, Lokesh |
| dc.contributor.author.none.fl_str_mv |
Ramya Terrance, Arokia Shrivastava, Shruti Kumari, Asmita Sivanandam, Lokesh |
| description |
Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to create a content rich product catalogue for the retail website, but also to ensure that the website is at the top of the Search Engine Result Pages (serps) of the Google Search Engine.Methods: The various technical aspects of Search Engine Marketing (sem) of the retail website can be improved substantially by carrying out a comprehensive competitive analysis of existing retail websites.Results: The authors compared and analyzed the apparel category in three competitive retail websites using free Search Engine Optimization (seo) tools.Conclusions: The seo tool can be utilized for increasing website visibility and subsequently, sales revenue. This paper focuses on the link between sem strategy and seo technique for organic and paid search. It also discusses impacts of positive and negative ranking of websites and how such ranking can be improved adopting seo-friendly practices.Originality: Marketing a startup website in the current competitive retail industry is a challenging task. This research provides ideas to website owners on how the website should be built, launched and maintained with seo-friendly practices which ensure traffic and revenue.Limitations: The research results can be practically implemented in websites of retail startup companies. |
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2018 |
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2019-05-14T21:07:54Z |
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2019-05-14T21:07:54Z |
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2018-05-01 |
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Artículo |
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https://revistas.ucc.edu.co/index.php/in/article/view/2235 10.16925/.v14i0.2235 |
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https://hdl.handle.net/20.500.12494/9445 |
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https://revistas.ucc.edu.co/index.php/in/article/view/2235 https://hdl.handle.net/20.500.12494/9445 |
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eng |
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https://revistas.ucc.edu.co/index.php/in/article/view/2235/2436 https://revistas.ucc.edu.co/index.php/in/article/view/2235/2587 |
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Copyright (c) 2018 Journal of Engineering and Education http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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application/pdf |
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Universidad Cooperativa de Colombia |
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Ingeniería Solidaria; Vol 14 No 25 (2018): special issue; 1-14 |
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Ingeniería Solidaria; Vol. 14 Núm. 25 (2018): special issue; 1-14 |
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Ingeniería Solidaria; v. 14 n. 25 (2018): special issue; 1-14 |
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2357-6014 1900-3102 |
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Ramya Terrance, ArokiaShrivastava, ShrutiKumari, AsmitaSivanandam, Lokesh2018-05-012019-05-14T21:07:54Z2019-05-14T21:07:54Zhttps://revistas.ucc.edu.co/index.php/in/article/view/223510.16925/.v14i0.2235https://hdl.handle.net/20.500.12494/9445Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to create a content rich product catalogue for the retail website, but also to ensure that the website is at the top of the Search Engine Result Pages (serps) of the Google Search Engine.Methods: The various technical aspects of Search Engine Marketing (sem) of the retail website can be improved substantially by carrying out a comprehensive competitive analysis of existing retail websites.Results: The authors compared and analyzed the apparel category in three competitive retail websites using free Search Engine Optimization (seo) tools.Conclusions: The seo tool can be utilized for increasing website visibility and subsequently, sales revenue. This paper focuses on the link between sem strategy and seo technique for organic and paid search. It also discusses impacts of positive and negative ranking of websites and how such ranking can be improved adopting seo-friendly practices.Originality: Marketing a startup website in the current competitive retail industry is a challenging task. This research provides ideas to website owners on how the website should be built, launched and maintained with seo-friendly practices which ensure traffic and revenue.Limitations: The research results can be practically implemented in websites of retail startup companies.Introducción: la presente investigación se llevó a cabo en Kalindi College, Universidad de Delhi en 2017. Internet ha transformado el mundo en una aldea global. Debido a la mejoría en conectividad móvil y el aumento sustancial del uso de datos, cualquier producto nuevo o existente puede llegar al cliente con facilidad a través del marketing digital. Actualmente, los sitios web de marketing minorista atraen a más de la mitad de los usuarios de Internet. Para el sitio web minorista no solo es importante crear un catálogo de productos rico en contenido, sino también garantizar que el sitio web aparezca en la parte superior de las páginas de resultados de búsquedas (serps) del motor de búsqueda de Google.Métodos: varios aspectos técnicos del Search Engine Marketing (sem o marketing de motores de búsqueda) del sitio web minorista se pueden mejorar sustancialmente mediante un análisis competitivo y comprensivo de los sitios web minoristas existentes. Resultados: los autores compararon y analizaron la categoría de indumentaria en tres sitios web minoristas competitivos utilizando herramientas gratuitas del Search Engine Optimization (seo, optimización de motores de búsqueda).Conclusiones: se puede emplear la herramienta seo para aumentar la visibilidad del sitio web y consecuentemente, los ingresos por ventas. Este trabajo se centra en el vínculo entre la estrategia sem y la técnica seo para investigaciones orgánicas y pagadas. También analiza los impactos de la clasificación positiva o negativa de los sitios web y cómo mejorar dicha clasificación adoptando prácticas favorables seo.Originalidad: en la competitiva industria minorista de la actualidad, se dan luces sobre cómo comercializar un sitio web que apenas inicia. Esta investigación proporciona ideas a los propietarios de sitios web sobre cómo crear, lanzar y mantener el sitio web con prácticas amigables al seo que aseguren el tráfico y los ingresos.Limitaciones: los resultados de la investigación se pueden implementar de manera práctica en sitios web de compañías primerizas de venta minoristaIntrodução: esta pesquisa foi levada a cabo na Kalindi College, da Universidade de Deli, em 2017. A internet transformou o mundo em uma aldeia global. Devido à melhor conectividade móvel e ao aumento substancial do uso de dados, qualquer produto novo ou existente pode chegar facilmente ao cliente através do marketing digital. Atualmente, as páginas web de marketing varejista atraem a mais da metade dos usuários de internet. Para a página web varejista não só é importante criar um catálogo de produtos farto em conteúdo, mas também garantir que a página web apareça na parte superior das páginas de resultados (serps) do motor de busca do Google.Métodos: vários aspectos técnicos do Search Engine Marketing (sem) da página web varejista podem ser melhorados, substancialmente, através de uma análise competitiva e compreensiva das páginas web varejistas existentes. Resultados: os autores compararam e analisaram a categoria de indumentária, em três páginas web varejistas competitivas, utilizando ferramentas gratuitas de Search Engine Optimization (seo).Conclusões: a ferramenta seo pode ser utilizada para aumentar a visibilidade da página web e, consequentemente, os ingressos por vendas. Este trabalho está centrado no vínculo entre a estratégia sem e a técnica seo para pesquisas orgânicas e pagas. Também analisa os impactos da classificação positiva ou negativa das páginas web e como melhorar essa classificação com a adoção de práticas favoráveis de seo.Originalidade: na competitiva indústria varejista atual, comercializar uma página web que está apenas começando. Esta pesquisa proporciona ideias aos proprietários de páginas web sobre como criar, lançar e manter a página web com práticas amigáveis de seo que possam garantir o tráfego e os ingressos. Limitações: os resultados da pesquisa podem ser implantados, de forma prática, em páginas web de companhias iniciantes no ramo de venda varejista.application/pdfengUniversidad Cooperativa de Colombiahttps://revistas.ucc.edu.co/index.php/in/article/view/2235/2436https://revistas.ucc.edu.co/index.php/in/article/view/2235/2587Copyright (c) 2018 Journal of Engineering and Educationhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Ingeniería Solidaria; Vol 14 No 25 (2018): special issue; 1-14Ingeniería Solidaria; Vol. 14 Núm. 25 (2018): special issue; 1-14Ingeniería Solidaria; v. 14 n. 25 (2018): special issue; 1-142357-60141900-3102Competitive Analysis of Retail Websites through Search Engine MarketingAnálisis competitivo de sitios web minoristas a través del marketing en motores de búsquedaAnálise competitiva de páginas web varejistas através do marketing em motores de buscaArtículohttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionPublication20.500.12494/9445oai:repository.ucc.edu.co:20.500.12494/94452024-07-16 13:16:21.67metadata.onlyhttps://repository.ucc.edu.coRepositorio Institucional Universidad Cooperativa de Colombiabdigital@metabiblioteca.com |