Strategies for healthy change

This book presents a methodology to promote the adoption of healthy lifestyles, embodied in five educommunicative strategies (“Wash your battery and make life impossible for the mosquito”, “A healthy childhood, what a cowardice”, “Separate what boats before throwing it into the pot”, “Love to live,...

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Autores:: Tejada Rivera, Nidia Maria ; Universidad Cooperativa de Colombia

Tipo de recurso:: Book

Fecha de publicación:: 2020

Institución:: Universidad Cooperativa de Colombia

Repositorio:: Repositorio UCC

Idioma:: spa

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dc.title.spa.fl_str_mv	Strategies for healthy change Estrategias para un cambio saludable Estrategias para un cambio saludable
title	Strategies for healthy change
spellingShingle	Strategies for healthy change Strategic management Education Strategic management generación de valor gestión estratégica sustentabilidad competitividad gestión organizacional Educación Gestión estratégica filosofia empresarial
title_short	Strategies for healthy change
title_full	Strategies for healthy change
title_fullStr	Strategies for healthy change
title_full_unstemmed	Strategies for healthy change
title_sort	Strategies for healthy change
dc.creator.fl_str_mv	Tejada Rivera, Nidia Maria ; Universidad Cooperativa de Colombia
dc.contributor.author.none.fl_str_mv	Tejada Rivera, Nidia Maria ; Universidad Cooperativa de Colombia
dc.subject.eng.fl_str_mv	Strategic management Education Strategic management
topic	Strategic management Education Strategic management generación de valor gestión estratégica sustentabilidad competitividad gestión organizacional Educación Gestión estratégica filosofia empresarial
dc.subject.spa.fl_str_mv	generación de valor gestión estratégica sustentabilidad competitividad gestión organizacional Educación Gestión estratégica filosofia empresarial
description	This book presents a methodology to promote the adoption of healthy lifestyles, embodied in five educommunicative strategies (“Wash your battery and make life impossible for the mosquito”, “A healthy childhood, what a cowardice”, “Separate what boats before throwing it into the pot”, “Love to live, a strategy full of love for you and yours”, “Pa ‘eat well, pa’ run with desire, Paco the best company ”), that originated in the development of a project extension research and community projection of effective interventions in the area of public health, carried out in a Commune of Bucaramanga (Santander, Colombia). To achieve this change, a process that is accompanied by motivation is required, which involves participatory methodologies and the implementation of educommunicative strategies that motivate people to adopt or maintain healthy behaviors. The exposed strategies are within the framework of education and communication for health and respond to the guiding principles, summarized in the management and strengthening of intersectorality, interdisciplinarity, promotion of community participation, knowledge development and individual and collective skills for decision making and the creation of favorable physical and social environments. This becomes a pedagogical tool that guides a public health methodology, for communities that present this health situation, in an area of consultation and coordination with the authorities responsible for establishing promotion and prevention actions; In addition, it conforms to methods, techniques, and instruments for the fulfillment of the expected results and the achievement of the effectiveness of the actions developed, which lead to measure their impact.
publishDate	2020
dc.date.accessioned.none.fl_str_mv	2022-03-01T20:27:45Z
dc.date.available.none.fl_str_mv	2022-03-01T20:27:45Z
dc.date.none.fl_str_mv	2020-04-30
dc.type.none.fl_str_mv	Libro
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dc.identifier.none.fl_str_mv	https://ediciones.ucc.edu.co/index.php/ucc/catalog/book/176 978-958-760-209-8
dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/20.500.12494/44271
url	https://ediciones.ucc.edu.co/index.php/ucc/catalog/book/176 https://hdl.handle.net/20.500.12494/44271
identifier_str_mv	978-958-760-209-8
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dc.format.none.fl_str_mv	Digital (DA)
dc.publisher.eng.fl_str_mv	Ediciones Universidad Cooperativa de Colombia
dc.publisher.spa.fl_str_mv	Ediciones Universidad Cooperativa de Colombia
dc.source.eng.fl_str_mv	Ediciones Universidad Cooperativa de Colombia;
dc.source.spa.fl_str_mv	Ediciones Universidad Cooperativa de Colombia;
institution	Universidad Cooperativa de Colombia
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spelling	Tejada Rivera, Nidia Maria ; Universidad Cooperativa de Colombia2020-04-302022-03-01T20:27:45Z2022-03-01T20:27:45Zhttps://ediciones.ucc.edu.co/index.php/ucc/catalog/book/176978-958-760-209-8https://hdl.handle.net/20.500.12494/44271This book presents a methodology to promote the adoption of healthy lifestyles, embodied in five educommunicative strategies (“Wash your battery and make life impossible for the mosquito”, “A healthy childhood, what a cowardice”, “Separate what boats before throwing it into the pot”, “Love to live, a strategy full of love for you and yours”, “Pa ‘eat well, pa’ run with desire, Paco the best company ”), that originated in the development of a project extension research and community projection of effective interventions in the area of public health, carried out in a Commune of Bucaramanga (Santander, Colombia). To achieve this change, a process that is accompanied by motivation is required, which involves participatory methodologies and the implementation of educommunicative strategies that motivate people to adopt or maintain healthy behaviors. The exposed strategies are within the framework of education and communication for health and respond to the guiding principles, summarized in the management and strengthening of intersectorality, interdisciplinarity, promotion of community participation, knowledge development and individual and collective skills for decision making and the creation of favorable physical and social environments. This becomes a pedagogical tool that guides a public health methodology, for communities that present this health situation, in an area of consultation and coordination with the authorities responsible for establishing promotion and prevention actions; In addition, it conforms to methods, techniques, and instruments for the fulfillment of the expected results and the achievement of the effectiveness of the actions developed, which lead to measure their impact.Este libro quiere dar a conocer una metodología para promover la adopción de estilos de vida saludables, plasmada en cinco estrategias educomunicativas (“Lava tu pila y hazle imposible la vida al zancudo”, “Una niñez sana, qué vacanería”, “Separa lo que botes antes de echarlo al pote” “Amar para vivir, una estrategia llena de amor para ti y los tuyos” “Pa’ comer bien, pa’ correr con ganas, Paco la mejor compañía”) que tuvieron origen en el desarrollo de un proyecto investigativo de extensión y proyección comunitaria de intervenciones efectivas en el área de salud pública, realizado en una comuna de Bucaramanga (Santander, Colombia). Para lograr este cambio se requiere un proceso que esté acompañado de motivación, que involucre metodologías participativas y la implementación de estrategias educomunicativas que motiven a las personas para que adopten o mantengan comportamientos saludables. Las estrategias expuestas están en el marco de la educación y la comunicación para la salud, y responden a los principios orientadores, resumidos en la gestión y el fortalecimiento de la intersectorialidad, la interdisciplinariedad, el fomento de la participación comunitaria, el desarrollo de conocimientos y habilidades individuales y colectivas para la toma de decisiones y la creación de ambientes favorables físicos y sociales. Esto se convierte en una herramienta pedagógica orientadora de una metodología de salud pública, para comunidades que presenten esta situación de salud, en un ámbito de concertación y coordinación con las autoridades responsables de establecer acciones de promoción y prevención; además, se ajusta a métodos, técnicas e instrumentos para el cumplimiento de los resultados esperados y el logro de la efectividad de las acciones desarrolladas, que conduzcan a medir su impacto.Digital (DA)spaEdiciones Universidad Cooperativa de ColombiaEdiciones Universidad Cooperativa de ColombiaEdiciones Universidad Cooperativa de Colombia;Ediciones Universidad Cooperativa de Colombia;Strategic managementEducationStrategic managementgeneración de valorgestión estratégicasustentabilidadcompetitividadgestión organizacionalEducaciónGestión estratégicafilosofia empresarialStrategies for healthy changeEstrategias para un cambio saludableEstrategias para un cambio saludableLibrohttp://purl.org/coar/resource_type/c_2f33http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Publication20.500.12494/44271oai:repository.ucc.edu.co:20.500.12494/442712024-08-10 17:42:08.255metadata.onlyhttps://repository.ucc.edu.coRepositorio Institucional Universidad Cooperativa de Colombiabdigital@metabiblioteca.com

Strategies for healthy change

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