Estrategias comerciales (relaciones comerciales)

sandra.rinconc@campuucc.edu.co

Autores:: Rincón Cleves, Sandra Liliana
Herrán Javela, Maritza Katherine

Tipo de recurso:: Trabajo de grado de pregrado

Fecha de publicación:: 2019

Institución:: Universidad Cooperativa de Colombia

Repositorio:: Repositorio UCC

Idioma:

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repository_id_str
dc.title.spa.fl_str_mv	Estrategias comerciales (relaciones comerciales)
title	Estrategias comerciales (relaciones comerciales)
spellingShingle	Estrategias comerciales (relaciones comerciales) Estrategia Relacion Negociación Marketing
title_short	Estrategias comerciales (relaciones comerciales)
title_full	Estrategias comerciales (relaciones comerciales)
title_fullStr	Estrategias comerciales (relaciones comerciales)
title_full_unstemmed	Estrategias comerciales (relaciones comerciales)
title_sort	Estrategias comerciales (relaciones comerciales)
dc.creator.fl_str_mv	Rincón Cleves, Sandra Liliana Herrán Javela, Maritza Katherine
dc.contributor.author.none.fl_str_mv	Rincón Cleves, Sandra Liliana Herrán Javela, Maritza Katherine
dc.subject.spa.fl_str_mv	Estrategia Relacion Negociación Marketing
topic	Estrategia Relacion Negociación Marketing
description	sandra.rinconc@campuucc.edu.co
publishDate	2019
dc.date.issued.none.fl_str_mv	2019-11-17
dc.date.accessioned.none.fl_str_mv	2020-09-14T16:38:52Z
dc.date.available.none.fl_str_mv	2020-09-14T16:38:52Z
dc.type.none.fl_str_mv	Trabajo de grado - Pregrado
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dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/20.500.12494/20205
dc.identifier.bibliographicCitation.spa.fl_str_mv	Rincón Cleves, S. L, y Herrán Javela, M. K, (2019). Estrategias comerciales (relaciones comerciales) [Artículo de pregrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC. http://hdl.handle.net/20.500.12494/20205
url	https://hdl.handle.net/20.500.12494/20205
identifier_str_mv	Rincón Cleves, S. L, y Herrán Javela, M. K, (2019). Estrategias comerciales (relaciones comerciales) [Artículo de pregrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC. http://hdl.handle.net/20.500.12494/20205
dc.relation.references.spa.fl_str_mv	Ahmed, A. A., & Al-Motawa, A. A. (1997). Communication and related channel phenomena in international markets: The Saudi car market. Journal of Global Marketing, 10(3), 67−82. Anderson, E., & Gatignon, H. (1986). Modes of foreign entry: A transaction cost analysis and propositions. Journal of International Business Studies, 17(3), 1–26. Andersen, P. H. (2006). Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation. Journal of World Business, 41, 81–96. Armstrong, R. W. (1996). The relationship between culture and perception of ethical problems of international marketing. Journal of Business Ethics, 15, 1199– 1208 AYKOL, Bilge & LEONIDOU, Leonidas C. (2018). Exporter-importer business relationships: Past empirical research and future directions. International Business Review, volumen 27 Pp. 1007-1021. https://doi.org/10.1016/j.ibusrev.2018.03.001 Bailey, W., & Spicer, A. (2007). When does national identity matter? Convergence and divergence in international business ethics. Academy of Management Journal, 50(6), 1462–1480. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120 Beamish, P. W. (1988). Multinational joint ventures in developing countries. London: Routledge Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2007). Marketing Principles and perspectives (5th ed.). New York: McGraw-Hill Irwin. Bello, D. C., Chelariu, C., & Zhang, L. (2003). The antecedents and performance consequences of relationalism in export distribution channels. Journal of Business Research, 56(1), 1–16. Brouthers, L. E., Gao, Y., & McNicol, J. P. (2008). Corruption and market attractiveness influences on different types of FDI. Strategic Management Journal, 29(6), 673– 680. Zaheer, S., & Zaheer, A. (2006). Trust across borders. Journal of International Business Studies, 37, 21–29. Buckley, P. J., & Casson, M. C. (1988). A theory of co-operation in international business. In F. J. Contractor, & P. Lorange, Co-operative strategies in international business (pp. 31–54). Lexington, MA: Lexington Books. Cardel Gertsen, M. (1990). Intercultural competence and expatriates. International Journal of Human Resource Management, 1(3), 341–362. Cavusgil, S. T., Ghauri, P. N., & Agarwal, M. (2002). Doing business in emerging markets: Entry and negotiations strategies. Addison & Wesley Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21. Claycomb, C., Droge, C., & Germain, R. (2001). Applied process knowledge and market performance: The moderating effect of environmental uncertainty. Journal of Knowledge Management, 5(3), 264–277. Connolly, S. G. (1984). Joint ventures with Third World multinationals: a new form of entry to international markets. Columbia Journal of World Business, 20 (2) Pp. 18–22 Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: consumer acceptance of U.S. ﬁlms in foreign markets. Journal of International Marketing, 13(4), 80–103. Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in service selling: An interpersonal influence perspective. Journal of Marketing, 54(3), 68−81. Daviron, B., & Gibbon, P. (2002). Global commodity chains and African export agriculture. Journal of Agrarian Change, 2(2), 137–161. DEMIRBAG, Mehmet & MIRZA Hafiz (2000). Factors affecting international joint Venture success: an empirical análisis of foreign-local partner relationships and performance in joint Ventures in Turkey. International Business Review, volumen 9 Pp. 1-35. https://doi.org/10.1016/S0969-5931(99)00027-X Demirbag, M., Mirza, H., & Weir, D.T. (1993). The dynamics of manufacturing joint ventures in Turkey and the role of industrial groups. 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Eiriz, V., & Wilson, D. (2006). Research in relationship marketing: Antecedents, traditions and integration. European Journal of Marketing, 40(3/4), 275–291. Filatov, A. (1994). Unethical business behavior in post-Communist Russia: Original trends. Business Ethics Quarterly, 4(1), 11–15. Ford, D. (1984). Buyer/seller relationships in international industrial markets. Industrial Marketing Management, 13(2), 101–112 Ford, D., Gadde, L., Håkansson, H., & Snehota, I. (2011). Managing business relationships. West Sussex, UK: John Wiley & Sons Ford, D. (1987). Understanding business markets: Interaction, relationships and networks. Great Britain: The Dryden Press Fredricks, E. (2005). Cross-functional involvement in new product development: A resource dependency and human capital perspective. Qualitative Market Review: An International Journal, 8(3), 322–341. Freeman, S., & Cavusgil, S. T. (2007). Entrepreneurial strategies for accelerated internationalization of smaller born globals. 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(1993). Buyer–supplier relationships today. Industrial Marketing Management, 22(4), 331–338 Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 52(January), 20–35 Hofstede, G., & Bond, M. H. (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics, 16(4), 5–21 Holm, D. B., Eriksson, K., & Johanson, J. (1996). Business networks and cooperation in international business relationships. Journal of International Business Studies, 27(5), 1033–1053. Homburg, C., Krohmer, H., Cannon, J. P., & Kiedaisch, I. (2002). Customer satisfaction in transnational buyer-supplier relationships. Journal of International Marketing, 10(4), 1–29 Hood, J. N., & Logsdon, J. M. (2002). Business ethics in the NAFTA countries: A cross-cultural comparison. Journal of Business Research, 55, 883–890 Hyder, S. A., & Ghauri, P. N. (1993). Joint venture relationship between Swedish firms and developing countries: a longitudinal study. 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spelling	Rincón Cleves, Sandra LilianaHerrán Javela, Maritza Katherine2020-09-14T16:38:52Z2020-09-14T16:38:52Z2019-11-17https://hdl.handle.net/20.500.12494/20205Rincón Cleves, S. L, y Herrán Javela, M. K, (2019). Estrategias comerciales (relaciones comerciales) [Artículo de pregrado, Universidad Cooperativa de Colombia]. Repositorio Institucional UCC. http://hdl.handle.net/20.500.12494/2020528 p.Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, BogotáComercio InternacionalBogotáEstrategiaRelacionNegociaciónMarketingEstrategias comerciales (relaciones comerciales)Trabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/acceptedVersionAtribución – No comercial – Sin Derivarinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Ahmed, A. A., & Al-Motawa, A. A. (1997). Communication and related channel phenomena in international markets: The Saudi car market. Journal of Global Marketing, 10(3), 67−82.Anderson, E., & Gatignon, H. (1986). Modes of foreign entry: A transaction cost analysis and propositions. Journal of International Business Studies, 17(3), 1–26.Andersen, P. H. (2006). Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation. Journal of World Business, 41, 81–96.Armstrong, R. W. (1996). The relationship between culture and perception of ethical problems of international marketing. Journal of Business Ethics, 15, 1199– 1208AYKOL, Bilge & LEONIDOU, Leonidas C. (2018). Exporter-importer business relationships: Past empirical research and future directions. International Business Review, volumen 27 Pp. 1007-1021. https://doi.org/10.1016/j.ibusrev.2018.03.001Bailey, W., & Spicer, A. (2007). When does national identity matter? Convergence and divergence in international business ethics. Academy of Management Journal, 50(6), 1462–1480.Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120Beamish, P. W. (1988). Multinational joint ventures in developing countries. London: RoutledgeBearden, W. O., Ingram, T. N., & LaForge, R. W. (2007). Marketing Principles and perspectives (5th ed.). New York: McGraw-Hill Irwin.Bello, D. C., Chelariu, C., & Zhang, L. (2003). The antecedents and performance consequences of relationalism in export distribution channels. Journal of Business Research, 56(1), 1–16.Brouthers, L. E., Gao, Y., & McNicol, J. P. (2008). Corruption and market attractiveness influences on different types of FDI. Strategic Management Journal, 29(6), 673– 680.Zaheer, S., & Zaheer, A. (2006). Trust across borders. Journal of International Business Studies, 37, 21–29.Buckley, P. J., & Casson, M. C. (1988). A theory of co-operation in international business. In F. J. Contractor, & P. Lorange, Co-operative strategies in international business (pp. 31–54). Lexington, MA: Lexington Books.Cardel Gertsen, M. (1990). Intercultural competence and expatriates. International Journal of Human Resource Management, 1(3), 341–362.Cavusgil, S. T., Ghauri, P. N., & Agarwal, M. (2002). Doing business in emerging markets: Entry and negotiations strategies. Addison & WesleyCavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21.Claycomb, C., Droge, C., & Germain, R. (2001). Applied process knowledge and market performance: The moderating effect of environmental uncertainty. Journal of Knowledge Management, 5(3), 264–277.Connolly, S. G. (1984). Joint ventures with Third World multinationals: a new form of entry to international markets. Columbia Journal of World Business, 20 (2) Pp. 18–22Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: consumer acceptance of U.S. ﬁlms in foreign markets. Journal of International Marketing, 13(4), 80–103.Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in service selling: An interpersonal influence perspective. Journal of Marketing, 54(3), 68−81.Daviron, B., & Gibbon, P. (2002). Global commodity chains and African export agriculture. Journal of Agrarian Change, 2(2), 137–161.DEMIRBAG, Mehmet & MIRZA Hafiz (2000). Factors affecting international joint Venture success: an empirical análisis of foreign-local partner relationships and performance in joint Ventures in Turkey. International Business Review, volumen 9 Pp. 1-35. https://doi.org/10.1016/S0969-5931(99)00027-XDemirbag, M., Mirza, H., & Weir, D.T. (1993). The dynamics of manufacturing joint ventures in Turkey and the role of industrial groups. Paper Presented at the 10th Annual Conference of the Euro Asia Management Studies Association, Nurnberg, GermanyDominguez, L. V., & Sequeria, C. G. (1991). Strategic options for LDC exports to developed countries. International Marketing Review, 8(5), 27–43.Dou, W., Li, H., Zhou, N., & Su, C. (2010). Exploring relationship satisfaction between global professional service firms and local clients in emerging markets. Journal of International Business Studies, 41(7), 1198–1217Douglas, S. P., & Craig, S. C. (2006). On improving the conceptual foundations of international marketing research. Journal of International Marketing, 14(1), 1–22.Dow, D., & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of International Business Studies, 37, 578–602D’Souza, D. E., & McDougall, P. P. (1989). Third World joint venturing: a strategic option for the smaller firm. 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