Estrategia de canales en mercados internacionales
Las empresas están cada vez más dispuestas a desarrollar relaciones transfronterizas a través de la importación, exportación e inversión extranjera directa, con organizaciones en regiones en desarrollo, el uso de Internet aumenta durante la globalización, las transacciones comerciales por Internet o...
- Autores:
-
Guerrero Orozco, Yesika Tatiana
Chavarrio Solano, Daniela Alexandra
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/16457
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/16457
- Palabra clave:
- Canales de mercados internacionales
Cadena de suministro
Uso de internet
Comercio internacional
- Rights
- openAccess
- License
- Atribución – No comercial – Sin Derivar
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Estrategia de canales en mercados internacionales |
| title |
Estrategia de canales en mercados internacionales |
| spellingShingle |
Estrategia de canales en mercados internacionales Canales de mercados internacionales Cadena de suministro Uso de internet Comercio internacional |
| title_short |
Estrategia de canales en mercados internacionales |
| title_full |
Estrategia de canales en mercados internacionales |
| title_fullStr |
Estrategia de canales en mercados internacionales |
| title_full_unstemmed |
Estrategia de canales en mercados internacionales |
| title_sort |
Estrategia de canales en mercados internacionales |
| dc.creator.fl_str_mv |
Guerrero Orozco, Yesika Tatiana Chavarrio Solano, Daniela Alexandra |
| dc.contributor.advisor.none.fl_str_mv |
Domínguez Sandoval, Stella Isabel |
| dc.contributor.author.none.fl_str_mv |
Guerrero Orozco, Yesika Tatiana Chavarrio Solano, Daniela Alexandra |
| dc.subject.spa.fl_str_mv |
Canales de mercados internacionales Cadena de suministro Uso de internet Comercio internacional |
| topic |
Canales de mercados internacionales Cadena de suministro Uso de internet Comercio internacional |
| description |
Las empresas están cada vez más dispuestas a desarrollar relaciones transfronterizas a través de la importación, exportación e inversión extranjera directa, con organizaciones en regiones en desarrollo, el uso de Internet aumenta durante la globalización, las transacciones comerciales por Internet obligan a las empresas a innovar en sus operaciones comerciales y requiere sus socios usar el internet usualmente. Dentro del marketing es tradicionalmente generada por corporaciones y canalizando mercados a través de los medios de comunicación o los canales de medios directos tradicionales, como el correo directo y el telemercadeo, la información del producto, la marca y la compañía basada en las redes sociales, que genera y transmite a través de blogs, comunidades en línea, clientes, foros, y lo que es más importante, más allá del control de los vendedores, el conocimiento del mercado incluye las actitudes y preferencias de los consumidores, los canales de comercialización, las prácticas comerciales, las obligaciones reglamentarias y el derecho internacional. |
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2019 |
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2019-12-03 |
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2020-01-29T18:51:46Z |
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2020-01-29T18:51:46Z |
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Trabajo de grado - Pregrado |
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Guerrero Orozco, Y. T. y Chavarrio Solano, D. A. (2019). Estrategia de canales en mercados internacionales (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/16457 |
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Guerrero Orozco, Y. T. y Chavarrio Solano, D. A. (2019). Estrategia de canales en mercados internacionales (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/16457 |
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BELLO, d.c., & GILLILAND, d.i. (1997). The effect of output controls, process controls, and flexibility on export channel performance. Journal of Marketing, 61(1), Pp.22–38. CAVUSGIL, s.t., DELIGONUL, S., & ZHANG,C. (2004). Curbing foreign distributor opportunism: An examination of trust, contracts, and the legal environment in international channel relationships. Journal of International Marketing, 12(2), Pp.7–27. CANO-OLIVOS, ORUE, MARTÍNEZ, MORENO & LÓPEZ-NAVA, (2013) Pp. 200. COUGHLAN, Anderson, STERN, l, & EL-ANSARY, a.(2001). Marketing channels. Upper Saddle River, NJ: Prentice Hall. DO SANTOS, Vieira, COELHO & MENDES-LUNA, (2012) Pp. 494 GARCÍA-OCHOA, et. AL: MANGAN, LALWANI & BUTCHER, (2008) GARCÍA-OCHOA, LEÓN-LARA & NUÑO-DE LA PARRA, (2017) Pp. 780 GASKI, j. f., & NEVIN, j. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing Research, 22, Pp.130– 142. GRIFFITH, David A. & RYANS John K.. (1995). "Strategically Employing Natural Channels in an Era of Global Marketing." Journal of Marketing Practice: Applied Marketing Science 1 (4): Pp. 52-69. HEIDE, J. B. (1994). Interorganisational governance in marketing channels. Journal of Marketing, 23, Pp. 71–85. HEIDE, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 58(1), Pp. 71–85. HOPPNER, j.j., & GRIFFITH, d.a. (2015). Looking back to move forward: A review of the evolution of research in international marketing channels. Journal of Retailing, 91(4), Pp. 610–626. JOHNSON, j.l., SAKANO,t., & ONZO, n. (1990). Behavioral relations in across-culture distribution systems: Influence, control and conflict in U.S.-Japanese marketing channels. Journal of International Business Studies, 21(4), Pp. 639–655. KAYNAK, e., & KARA, a. (2001). Channels of distribution in developing Countries. Journal of International Marketing and Market Research, 26(2), Pp. 59–75. KLEIN, s., & ROTH, v. j. (1990). Determinants of export channel structure: The effects of experience and psychic distance reconsidered. International Marketing Review, 7(5), Pp. 27–38. KLEIN, s. (1989). A transaction cost explanation of vertical control in international markets. Journal of the Academy of Marketing Science, 17(3), Pp. 253–260. KLEIN, s., & ROTH, v. j. (1993). Satisfaction with international marketing channels. Journal of the Academy of Marketing Science, 21(1), Pp. 39–44 KIM, s. k. (2007). Relational behaviors in marketing channel relationships: Transaction cost implications. Journal of Business Research, 60(11), Pp. 1125–1134. LING-YEE, l. (2010). Encouraging extra-role behavior in a channel context: The role of economic-, social-, and justice-based sharedness mechanisms. Industrial Marketing Management, 39(2), Pp. 195–201. LI, l., & NG, p. (2002a). Dynamics of export channel relationships in high-velocity environments. Industrial Marketing Management, 31(6), Pp. 505–514 LUSCH, r., & BROWN, j. (1996). Interdependency, contracting and relational behaviour in marketing channels. Journal of Marketing, 60, Pp. 19–38. MATANDA, m. j, & SCHRODER, b. (2002). Environmental factors, supply chain capabilities and business performance in horticultural marketing channels. Journal of Chain and Network Science, 2(1), Pp. 47–60. MCNAUGHTON, r. b. (2002). The use of multiple export channels by small knowledgeintensive firms. International Marketing Review, 19(2), Pp. 190–203. MOORE cm, BIRTWISTLE g, BURT s & CHANNEL Power, conflict and conflict resolution in international fashion retailing. Eur J Mark 2004;38(7) Pp. 749–69 OLSEN & GRANZIN, (1994). PINHEIRO-DE LIMA, BREVAL-SANTIAGO, RODRÍGUEZ-TABOADA & FOLLMANN, (2017) Pp. 279. PÉREZ (2008). ROSSON, p.j., & FORD, i.d. (1980). Stake, conflict, and performance in export marketing channels. Management International Review, 20(4), Pp. 31–37 SKARMEAS, d., KATSIKEAS, c. s., SPYROPOULOU, s., & SALEHI-SANGARI, e. (2008). Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products. Industrial Marketing Management, 37(1), Pp. 23–36. SHERVANI, t. a., FRAZIER, g., & CHALLAGALLA, g. (2007). The moderating influence of firm market power on the transaction cost economics model: An empirical test in a forward channel integration context. Strategic Management Journal, 28(6), Pp. 635–652 SNIESKA & BRUNECKIENE, (2009) Pp. 50. STERN, l.w., & EL-ANSARY, a. j. (1992). Marketing channels. Englewood Cliffs, New Jersey: Prentice Hall Inc. SUJETA & NAVICKAS, (2014) PP. 44. YANG, z., SU, c., & FAM, k. (2012). Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency. Journal of Marketing, 76(5), Pp. 41–55. YILMAZ, c, SEZEN, b, & OZDEMIR, o. (2005). Joint and interactive effects of trust and (inter) dependence on relational behaviors in long-term channel dyads. Industrial Marketing Management, 34(3), Pp. 235–248. ZHUANG,g.,HERNDON,n., & ZHOU , n. (2006). Exercisesofpowerinmarketingchanneldyads: Poweradvantageversuspowerdisadvantage. TheInternational Review of Retail Distribution and Consumer Research, 16(1), Pp. 1–22. |
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Domínguez Sandoval, Stella IsabelGuerrero Orozco, Yesika TatianaChavarrio Solano, Daniela Alexandra2020-01-29T18:51:46Z2020-01-29T18:51:46Z2019-12-03https://hdl.handle.net/20.500.12494/16457Guerrero Orozco, Y. T. y Chavarrio Solano, D. A. (2019). Estrategia de canales en mercados internacionales (Tesis de pregrado). Universidad Cooperativa de Colombia, Bogotá. Recuperado de http://hdl.handle.net/20.500.12494/16457Las empresas están cada vez más dispuestas a desarrollar relaciones transfronterizas a través de la importación, exportación e inversión extranjera directa, con organizaciones en regiones en desarrollo, el uso de Internet aumenta durante la globalización, las transacciones comerciales por Internet obligan a las empresas a innovar en sus operaciones comerciales y requiere sus socios usar el internet usualmente. Dentro del marketing es tradicionalmente generada por corporaciones y canalizando mercados a través de los medios de comunicación o los canales de medios directos tradicionales, como el correo directo y el telemercadeo, la información del producto, la marca y la compañía basada en las redes sociales, que genera y transmite a través de blogs, comunidades en línea, clientes, foros, y lo que es más importante, más allá del control de los vendedores, el conocimiento del mercado incluye las actitudes y preferencias de los consumidores, los canales de comercialización, las prácticas comerciales, las obligaciones reglamentarias y el derecho internacional.Companies are increasingly willing to develop cross-border relationships through import, export and foreign direct investment, with organizations in developing regions, the use of the Internet increases during globalization, commercial Internet transactions force companies to innovate in its commercial operations and requires its partners to use the internet usually. Within marketing it is traditionally generated by corporations and channeling markets through the media or traditional direct media channels, such as direct mail and telemarketing, product information, brand and company based on social networks, which generates and transmits through blogs, online communities, customers, forums, and more importantly, beyond the control of sellers, market knowledge includes attitudes and preferences of consumers, marketing channels, business practices, regulatory obligations and international law.yesikat.guerrero@campusucc.edu.codaniela.chavarrio@campusucc.edu.co22 p.Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, BogotáComercio InternacionalBogotáCanales de mercados internacionalesCadena de suministroUso de internetComercio internacionalEstrategia de canales en mercados internacionalesTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/acceptedVersionAtribución – No comercial – Sin Derivarinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2BELLO, d.c., & GILLILAND, d.i. (1997). The effect of output controls, process controls, and flexibility on export channel performance. Journal of Marketing, 61(1), Pp.22–38.CAVUSGIL, s.t., DELIGONUL, S., & ZHANG,C. (2004). Curbing foreign distributor opportunism: An examination of trust, contracts, and the legal environment in international channel relationships. Journal of International Marketing, 12(2), Pp.7–27.CANO-OLIVOS, ORUE, MARTÍNEZ, MORENO & LÓPEZ-NAVA, (2013) Pp. 200.COUGHLAN, Anderson, STERN, l, & EL-ANSARY, a.(2001). Marketing channels. Upper Saddle River, NJ: Prentice Hall.DO SANTOS, Vieira, COELHO & MENDES-LUNA, (2012) Pp. 494GARCÍA-OCHOA, et. AL: MANGAN, LALWANI & BUTCHER, (2008)GARCÍA-OCHOA, LEÓN-LARA & NUÑO-DE LA PARRA, (2017) Pp. 780GASKI, j. f., & NEVIN, j. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing Research, 22, Pp.130– 142.GRIFFITH, David A. & RYANS John K.. (1995). "Strategically Employing Natural Channels in an Era of Global Marketing." Journal of Marketing Practice: Applied Marketing Science 1 (4): Pp. 52-69.HEIDE, J. B. (1994). Interorganisational governance in marketing channels. Journal of Marketing, 23, Pp. 71–85.HEIDE, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 58(1), Pp. 71–85.HOPPNER, j.j., & GRIFFITH, d.a. (2015). Looking back to move forward: A review of the evolution of research in international marketing channels. Journal of Retailing, 91(4), Pp. 610–626.JOHNSON, j.l., SAKANO,t., & ONZO, n. (1990). Behavioral relations in across-culture distribution systems: Influence, control and conflict in U.S.-Japanese marketing channels. Journal of International Business Studies, 21(4), Pp. 639–655.KAYNAK, e., & KARA, a. (2001). Channels of distribution in developing Countries. Journal of International Marketing and Market Research, 26(2), Pp. 59–75.KLEIN, s., & ROTH, v. j. (1990). Determinants of export channel structure: The effects of experience and psychic distance reconsidered. International Marketing Review, 7(5), Pp. 27–38.KLEIN, s. (1989). A transaction cost explanation of vertical control in international markets. Journal of the Academy of Marketing Science, 17(3), Pp. 253–260.KLEIN, s., & ROTH, v. j. (1993). Satisfaction with international marketing channels. Journal of the Academy of Marketing Science, 21(1), Pp. 39–44KIM, s. k. (2007). Relational behaviors in marketing channel relationships: Transaction cost implications. Journal of Business Research, 60(11), Pp. 1125–1134.LING-YEE, l. (2010). Encouraging extra-role behavior in a channel context: The role of economic-, social-, and justice-based sharedness mechanisms. Industrial Marketing Management, 39(2), Pp. 195–201.LI, l., & NG, p. (2002a). Dynamics of export channel relationships in high-velocity environments. Industrial Marketing Management, 31(6), Pp. 505–514LUSCH, r., & BROWN, j. (1996). Interdependency, contracting and relational behaviour in marketing channels. Journal of Marketing, 60, Pp. 19–38.MATANDA, m. j, & SCHRODER, b. (2002). Environmental factors, supply chain capabilities and business performance in horticultural marketing channels. Journal of Chain and Network Science, 2(1), Pp. 47–60.MCNAUGHTON, r. b. (2002). The use of multiple export channels by small knowledgeintensive firms. International Marketing Review, 19(2), Pp. 190–203.MOORE cm, BIRTWISTLE g, BURT s & CHANNEL Power, conflict and conflict resolution in international fashion retailing. Eur J Mark 2004;38(7) Pp. 749–69OLSEN & GRANZIN, (1994).PINHEIRO-DE LIMA, BREVAL-SANTIAGO, RODRÍGUEZ-TABOADA & FOLLMANN, (2017) Pp. 279.PÉREZ (2008).ROSSON, p.j., & FORD, i.d. (1980). Stake, conflict, and performance in export marketing channels. Management International Review, 20(4), Pp. 31–37SKARMEAS, d., KATSIKEAS, c. s., SPYROPOULOU, s., & SALEHI-SANGARI, e. (2008). Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products. Industrial Marketing Management, 37(1), Pp. 23–36.SHERVANI, t. a., FRAZIER, g., & CHALLAGALLA, g. (2007). The moderating influence of firm market power on the transaction cost economics model: An empirical test in a forward channel integration context. Strategic Management Journal, 28(6), Pp. 635–652SNIESKA & BRUNECKIENE, (2009) Pp. 50.STERN, l.w., & EL-ANSARY, a. j. (1992). Marketing channels. Englewood Cliffs, New Jersey: Prentice Hall Inc.SUJETA & NAVICKAS, (2014) PP. 44.YANG, z., SU, c., & FAM, k. (2012). Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency. Journal of Marketing, 76(5), Pp. 41–55.YILMAZ, c, SEZEN, b, & OZDEMIR, o. (2005). Joint and interactive effects of trust and (inter) dependence on relational behaviors in long-term channel dyads. Industrial Marketing Management, 34(3), Pp. 235–248.ZHUANG,g.,HERNDON,n., & ZHOU , n. (2006). Exercisesofpowerinmarketingchanneldyads: Poweradvantageversuspowerdisadvantage. 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