Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States

Esta investigación responde a la percepción las personas la industria del tabaco y sus estrategias de comercialización. Esto será concebible y complementado mediante el estudio de la evolución de la industria, las principales barreras y las estrategias de marketing para mantener a los consumidores y...

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Autores:: Giraldo Guzmán, Juan Sebastián

Tipo de recurso:

Fecha de publicación:: 2012

Institución:: Colegio de Estudios Superiores de Administración

Repositorio:: Repositorio CESA

Idioma:: spa

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dc.title.spa.fl_str_mv	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
title	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
spellingShingle	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States 658.8 Estratégias de mercadeo Administración de empresas Mercadeo - Investigaciones Mercadeo - Administración Tabaco - Investigaciones Consumo de tabaco Industria tabacalera - Francia Industria tabacalera - Colombia Industria tabacalera - Estados Unidos Preferencias de los consumidores Análisis de mercadeo
title_short	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
title_full	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
title_fullStr	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
title_full_unstemmed	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
title_sort	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
dc.creator.fl_str_mv	Giraldo Guzmán, Juan Sebastián
dc.contributor.advisor.spa.fl_str_mv	Touzani, Mourat
dc.contributor.author.spa.fl_str_mv	Giraldo Guzmán, Juan Sebastián
dc.subject.ddc.spa.fl_str_mv	658.8 Estratégias de mercadeo
topic	658.8 Estratégias de mercadeo Administración de empresas Mercadeo - Investigaciones Mercadeo - Administración Tabaco - Investigaciones Consumo de tabaco Industria tabacalera - Francia Industria tabacalera - Colombia Industria tabacalera - Estados Unidos Preferencias de los consumidores Análisis de mercadeo
dc.subject.lemb.spa.fl_str_mv	Administración de empresas Mercadeo - Investigaciones Mercadeo - Administración Tabaco - Investigaciones Consumo de tabaco Industria tabacalera - Francia Industria tabacalera - Colombia Industria tabacalera - Estados Unidos Preferencias de los consumidores Análisis de mercadeo
description	Esta investigación responde a la percepción las personas la industria del tabaco y sus estrategias de comercialización. Esto será concebible y complementado mediante el estudio de la evolución de la industria, las principales barreras y las estrategias de marketing para mantener a los consumidores y atraer nuevos.
publishDate	2012
dc.date.created.none.fl_str_mv	2012
dc.date.issued.none.fl_str_mv	2012-03
dc.date.accessioned.none.fl_str_mv	2014-04-25T04:51:13Z 2015-07-10T19:59:54Z 2017-02-10T16:48:16Z 2017-08-12T16:11:40Z
dc.date.available.none.fl_str_mv	2014-04-25T04:51:13Z 2015-07-10T19:59:54Z 2017-02-10T16:48:16Z 2017-08-12T16:11:40Z
dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado - Monografía - Pregrado
dc.type.driver.none.fl_str_mv	info:eu-repo/semantics/bachelorThesis
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dc.rights.local.spa.fl_str_mv	Abierto (Texto Completo)
dc.rights.local.none.fl_str_mv	ADM / G516m 2012
dc.rights.creativecommons.*.fl_str_mv	Attribution-NonCommercial-NoDerivatives 4.0 International
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dc.format.extent.spa.fl_str_mv	96 páginas
dc.format.mimetype.eng.fl_str_mv	application/pdf
dc.coverage.spatial.spa.fl_str_mv	Francia Colombia Estados Unidos
dc.publisher.program.spa.fl_str_mv	Pregrado en Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv	Colegio de Estudios Superiores de Administración - CESA
institution	Colegio de Estudios Superiores de Administración
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spelling	Touzani, Mourat3af4553e-67c5-4e19-8afe-c865b9a733d0500Giraldo Guzmán, Juan Sebastiánf196c098-dcc3-4b0d-8985-a8e09d180f30300FranciaColombiaEstados Unidos2014-04-25T04:51:13Z2015-07-10T19:59:54Z2017-02-10T16:48:16Z2017-08-12T16:11:40Z2014-04-25T04:51:13Z2015-07-10T19:59:54Z2017-02-10T16:48:16Z2017-08-12T16:11:40Z20122012-03http://hdl.handle.net/10726/419instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/Esta investigación responde a la percepción las personas la industria del tabaco y sus estrategias de comercialización. Esto será concebible y complementado mediante el estudio de la evolución de la industria, las principales barreras y las estrategias de marketing para mantener a los consumidores y atraer nuevos.Definition of the tobacco industry. History and evolution. Main companies across the world. Actual context of the tobacco industry. Case of Colombia. External conditions. Case of France. External conditions. Case of United States. External conditions. Marketing in the tobacco industry. Product strategy. Type of products. Packaging. Price strategy. Promotion strategy. Placement and distribution strategy. Consumer´s perception and behavior. Consumer´s profile and information (Secondary data). Case of Colombia. Case of France. Case of United States. Primary data information. Methodology used. Analysis matrix. Results obtained and analysis.Administrador de EmpresasThe crucial objective is to be possible to answer how do people perceived the tobacco industry and its marketing strategies. 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Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States

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