LOVEMARKS: The emotional attachment of loving a brand
Introduction. Research method. Literature. Empirical method. Results. List of tables. List of figures. List of diagrams.
- Autores:
-
Bernal Castillo, Viviana Karina
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2014
- Institución:
- Colegio de Estudios Superiores de Administración
- Repositorio:
- Repositorio CESA
- Idioma:
- eng
- OAI Identifier:
- oai:repository.cesa.edu.co:10726/1421
- Acceso en línea:
- http://hdl.handle.net/10726/1421
- Palabra clave:
- 659.1 Publicidad
Branding (Mercadeo)
Posicionamiento (Publicidad)
Productos de marca registrada
Imagen corporativa
- Rights
- License
- Acceso restringido
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dc.title.eng.fl_str_mv |
LOVEMARKS: The emotional attachment of loving a brand |
title |
LOVEMARKS: The emotional attachment of loving a brand |
spellingShingle |
LOVEMARKS: The emotional attachment of loving a brand 659.1 Publicidad Branding (Mercadeo) Posicionamiento (Publicidad) Productos de marca registrada Imagen corporativa |
title_short |
LOVEMARKS: The emotional attachment of loving a brand |
title_full |
LOVEMARKS: The emotional attachment of loving a brand |
title_fullStr |
LOVEMARKS: The emotional attachment of loving a brand |
title_full_unstemmed |
LOVEMARKS: The emotional attachment of loving a brand |
title_sort |
LOVEMARKS: The emotional attachment of loving a brand |
dc.creator.fl_str_mv |
Bernal Castillo, Viviana Karina |
dc.contributor.author.spa.fl_str_mv |
Bernal Castillo, Viviana Karina |
dc.subject.ddc.spa.fl_str_mv |
659.1 Publicidad |
topic |
659.1 Publicidad Branding (Mercadeo) Posicionamiento (Publicidad) Productos de marca registrada Imagen corporativa |
dc.subject.lemb.spa.fl_str_mv |
Branding (Mercadeo) Posicionamiento (Publicidad) Productos de marca registrada Imagen corporativa |
description |
Introduction. Research method. Literature. Empirical method. Results. List of tables. List of figures. List of diagrams. |
publishDate |
2014 |
dc.date.created.none.fl_str_mv |
2014 |
dc.date.accessioned.none.fl_str_mv |
2015-06-11T18:51:07Z 2015-07-08T20:52:56Z 2017-02-10T16:13:12Z 2017-08-12T15:51:49Z |
dc.date.available.none.fl_str_mv |
2015-06-11T18:51:07Z 2015-07-08T20:52:56Z 2017-02-10T16:13:12Z 2017-08-12T15:51:49Z |
dc.type.version.none.fl_str_mv |
info:eu-repo/semantics/acceptedVersion |
dc.type.local.spa.fl_str_mv |
Tesis/Trabajo de grado - Monografía - Especialización |
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http://purl.org/coar/resource_type/c_46ec |
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info:eu-repo/semantics/bachelorThesis |
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http://purl.org/coar/resource_type/c_46ec |
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http://hdl.handle.net/10726/1421 |
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dc.identifier.reponame.spa.fl_str_mv |
reponame:Biblioteca Digital - CESA |
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repourl:https://repository.cesa.edu.co/ |
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http://hdl.handle.net/10726/1421 |
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instname:Colegio de Estudios Superiores de Administración - CESA reponame:Biblioteca Digital - CESA repourl:https://repository.cesa.edu.co/ |
dc.language.iso.none.fl_str_mv |
eng |
language |
eng |
dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_16ec |
dc.rights.local.spa.fl_str_mv |
Acceso restringido |
rights_invalid_str_mv |
Acceso restringido http://purl.org/coar/access_right/c_16ec |
dc.format.extent.spa.fl_str_mv |
72 páginas |
dc.format.mimetype.eng.fl_str_mv |
application/pdf |
dc.publisher.program.spa.fl_str_mv |
Especialización mercadeo estratégico |
dc.publisher.grantor.spa.fl_str_mv |
Colegio de Estudios Superiores de Administración - CESA |
institution |
Colegio de Estudios Superiores de Administración |
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Bernal Castillo, Viviana Karina968cc13f-242e-4034-8a63-a1875791b3533002015-06-11T18:51:07Z2015-07-08T20:52:56Z2017-02-10T16:13:12Z2017-08-12T15:51:49Z2015-06-11T18:51:07Z2015-07-08T20:52:56Z2017-02-10T16:13:12Z2017-08-12T15:51:49Z2014http://hdl.handle.net/10726/1421instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital - CESArepourl:https://repository.cesa.edu.co/Introduction. Research method. Literature. Empirical method. Results. List of tables. List of figures. List of diagrams.Especialista en mercadeo estratégicoThe purpose of this dissertation is to explore why consumers develop a deep emotional attachment towards luxury brands, since luxury brand consumers are considered to be the most loyal consumers in the world. This thesis will be developed through the concept of “love mark”, the brand love that consumers feel for a certain brand trying to offer a better understanding of this consumer-brand relationship. In this thesis will also be determined which are the elements that influence the creation of the loyalty and the emotional attachment the consumers have towards brands.Especialización72 páginasapplication/pdfeng659.1 PublicidadBranding (Mercadeo)Posicionamiento (Publicidad)Productos de marca registradaImagen corporativaLOVEMARKS: The emotional attachment of loving a brandAcceso restringidohttp://purl.org/coar/access_right/c_16ecinfo:eu-repo/semantics/acceptedVersionTesis/Trabajo de grado - Monografía - Especializaciónhttp://purl.org/coar/resource_type/c_46ecinfo:eu-repo/semantics/bachelorThesisEspecialización mercadeo estratégicoColegio de Estudios Superiores de Administración - CESAORIGINALTEM2014.pdfTEM2014.pdfapplication/pdf977055https://repository.cesa.edu.co/bitstream/10726/1421/9/TEM2014.pdf920c9c1c17b96500a44ce4caabcc2557MD59restricted accessCC-LICENSElicense_urlapplication/octet-stream49https://repository.cesa.edu.co/bitstream/10726/1421/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52open accesslicense_rdflicense_rdfapplication/octet-stream22392https://repository.cesa.edu.co/bitstream/10726/1421/7/license_rdfda4b2e8e72d470a5e1afe4c26352b4acMD57open accesslicense_textlicense_textapplication/octet-stream19841https://repository.cesa.edu.co/bitstream/10726/1421/8/license_text246811f83c7138920fc740114fa4b6ffMD58open accessLICENSElicense.txttext/plain1748https://repository.cesa.edu.co/bitstream/10726/1421/5/license.txt8a4605be74aa9ea9d79846c1fba20a33MD55open accessTHUMBNAILTESIS CESA.pdf.jpgGenerated Thumbnailimage/jpeg2982https://repository.cesa.edu.co/bitstream/10726/1421/6/TESIS%20CESA.pdf.jpg520bd8e01c880e8fd5b2e11d0e76d175MD56open accessTEM2014.pdf.jpgTEM2014.pdf.jpgIM Thumbnailimage/jpeg5781https://repository.cesa.edu.co/bitstream/10726/1421/10/TEM2014.pdf.jpg6795b9afd997e049360508a70e863b4cMD510open access10726/1421oai:repository.cesa.edu.co:10726/14212023-03-29 17:14:49.789restricted accessBiblioteca Digital - CESAbiblioteca@cesa.edu.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 |