Practical intership report : L'oreal brandstorm

This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the age...

Full description

Autores:
Peláez Acevedo, Santiago
Behar Piquero, Sebastián
Monroy Garavito, María Camila
Tipo de recurso:
Fecha de publicación:
2009
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/3483
Acceso en línea:
http://hdl.handle.net/10726/3483
Palabra clave:
L'oreal
658.575 Productos nuevos
Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
Rights
License
Acceso restringido
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network_name_str Repositorio CESA
repository_id_str
spelling Gómez, Claudib40d17a8-d894-4115-9b2c-f725b777783ePeláez Acevedo, Santiago04b96d8f-5b9b-4c30-ba62-f9391380cc94Behar Piquero, Sebastián033a7595-07ce-49dc-b72a-75fb1c5b4851Monroy Garavito, María Camila859cf543-921d-4b4e-9a7d-b47aab79150bJulio - Diciembre 20092020-12-31T23:37:03Z2020-12-31T23:37:03Z2009-082009-08http://hdl.handle.net/10726/3483ADM658.575 / P393p 2009instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital - CESArepourl:https://repository.cesa.edu.co/This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the ages of 13 and 25, adjusting the new products to the needs, desires, and habits of that target groupPresentation. Theoretical framework. Proposed methodology. Results. Conclusions. Recommendations for Future Works. Bibliography. Attachments.Administrador de EmpresasPregradoPMP83 páginasapplication/pdfengL'oreal658.575 Productos nuevosMercadeo - AdministraciónProductos nuevosComportamiento del consumidorCosméticosBelleza personalPractical intership report : L'oreal brandstormAcceso restringidohttp://purl.org/coar/access_right/c_16ecTesis/Trabajo de grado - Monografía - Pregradoinfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_46ecPregrado en Administración de EmpresasColegio de Estudios Superiores de Administración - CESAORIGINALADM2009-2340.pdfADM2009-2340.pdfapplication/pdf928219https://repository.cesa.edu.co/bitstream/10726/3483/1/ADM2009-2340.pdfd862d375be6fcfd5ff562966f864dfa9MD51restricted accessLICENSElicense.txtlicense.txttext/plain; charset=utf-81872https://repository.cesa.edu.co/bitstream/10726/3483/2/license.txta9bdfa4f42f8a75ea7845ba5df7e9040MD52restricted accessTHUMBNAILtg2340.pdf.jpgtg2340.pdf.jpgIM Thumbnailimage/jpeg5658https://repository.cesa.edu.co/bitstream/10726/3483/3/tg2340.pdf.jpgede95a4e71edc70c6f6f5ad7b3601e4dMD53open accessADM2009-2340.pdf.jpgADM2009-2340.pdf.jpgIM Thumbnailimage/jpeg5658https://repository.cesa.edu.co/bitstream/10726/3483/4/ADM2009-2340.pdf.jpgede95a4e71edc70c6f6f5ad7b3601e4dMD54open access10726/3483oai:repository.cesa.edu.co:10726/34832023-10-06 17:21:16.659restricted accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv Practical intership report : L'oreal brandstorm
title Practical intership report : L'oreal brandstorm
spellingShingle Practical intership report : L'oreal brandstorm
L'oreal
658.575 Productos nuevos
Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
title_short Practical intership report : L'oreal brandstorm
title_full Practical intership report : L'oreal brandstorm
title_fullStr Practical intership report : L'oreal brandstorm
title_full_unstemmed Practical intership report : L'oreal brandstorm
title_sort Practical intership report : L'oreal brandstorm
dc.creator.fl_str_mv Peláez Acevedo, Santiago
Behar Piquero, Sebastián
Monroy Garavito, María Camila
dc.contributor.advisor.spa.fl_str_mv Gómez, Claudi
dc.contributor.author.spa.fl_str_mv Peláez Acevedo, Santiago
Behar Piquero, Sebastián
Monroy Garavito, María Camila
dc.subject.spa.fl_str_mv L'oreal
topic L'oreal
658.575 Productos nuevos
Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
dc.subject.ddc.spa.fl_str_mv 658.575 Productos nuevos
dc.subject.lemb.spa.fl_str_mv Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
description This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the ages of 13 and 25, adjusting the new products to the needs, desires, and habits of that target group
publishDate 2009
dc.date.created.none.fl_str_mv 2009-08
dc.date.issued.none.fl_str_mv 2009-08
dc.date.accessioned.none.fl_str_mv 2020-12-31T23:37:03Z
dc.date.available.none.fl_str_mv 2020-12-31T23:37:03Z
dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado - Monografía - Pregrado
dc.type.driver.*.fl_str_mv info:eu-repo/semantics/bachelorThesis
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dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/3483
dc.identifier.local.none.fl_str_mv ADM658.575 / P393p 2009
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identifier_str_mv ADM658.575 / P393p 2009
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dc.language.iso.none.fl_str_mv eng
language eng
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dc.format.extent.spa.fl_str_mv 83 páginas
dc.format.mimetype.eng.fl_str_mv application/pdf
dc.coverage.temporal.spa.fl_str_mv Julio - Diciembre 2009
dc.publisher.program.spa.fl_str_mv Pregrado en Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv Colegio de Estudios Superiores de Administración - CESA
institution Colegio de Estudios Superiores de Administración
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