Practical intership report : L'oreal brandstorm
This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the age...
- Autores:
-
Peláez Acevedo, Santiago
Behar Piquero, Sebastián
Monroy Garavito, María Camila
- Tipo de recurso:
- Fecha de publicación:
- 2009
- Institución:
- Colegio de Estudios Superiores de Administración
- Repositorio:
- Repositorio CESA
- Idioma:
- eng
- OAI Identifier:
- oai:repository.cesa.edu.co:10726/3483
- Acceso en línea:
- http://hdl.handle.net/10726/3483
- Palabra clave:
- L'oreal
658.575 Productos nuevos
Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
- Rights
- License
- Acceso restringido
| Summary: | This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the ages of 13 and 25, adjusting the new products to the needs, desires, and habits of that target group |
|---|