Practical intership report : L'oreal brandstorm

This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the age...

Full description

Autores:
Peláez Acevedo, Santiago
Behar Piquero, Sebastián
Monroy Garavito, María Camila
Tipo de recurso:
Fecha de publicación:
2009
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/3483
Acceso en línea:
http://hdl.handle.net/10726/3483
Palabra clave:
L'oreal
658.575 Productos nuevos
Mercadeo - Administración
Productos nuevos
Comportamiento del consumidor
Cosméticos
Belleza personal
Rights
License
Acceso restringido
Description
Summary:This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the ages of 13 and 25, adjusting the new products to the needs, desires, and habits of that target group