Colombian consumer willingness to adopt innovative technology products and services

Este estudio tiene el objetivo de probar la validez de la versión actualizada de la disponibilidad de la tecnología Índice (TRI 2.0; Parasuraman y Colby, 2014) en Colombia y el impacto de los rasgos de personalidad individuales en las cuatro dimensiones del TRI. Para este propósito, una primera hipó...

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Autores:: Oscar Fernando, Durán García
Ricardo, Payán

Tipo de recurso:: Masters Thesis

Fecha de publicación:: 2016

Institución:: Colegio de Estudios Superiores de Administración

Repositorio:: Repositorio CESA

Idioma:: eng

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dc.title.spa.fl_str_mv	Colombian consumer willingness to adopt innovative technology products and services
title	Colombian consumer willingness to adopt innovative technology products and services
spellingShingle	Colombian consumer willingness to adopt innovative technology products and services Segmentación de mercados Technology Readiness Index (TRI) 658.4063 Innovación empresarial Administración internacional Innovaciones tecnológicas -- Investigaciones --Colombia Demografía -- Investigaciones --Colombia Preferencias de los consumidores --Colombia
title_short	Colombian consumer willingness to adopt innovative technology products and services
title_full	Colombian consumer willingness to adopt innovative technology products and services
title_fullStr	Colombian consumer willingness to adopt innovative technology products and services
title_full_unstemmed	Colombian consumer willingness to adopt innovative technology products and services
title_sort	Colombian consumer willingness to adopt innovative technology products and services
dc.creator.fl_str_mv	Oscar Fernando, Durán García Ricardo, Payán
dc.contributor.advisor.spa.fl_str_mv	Rojas Méndez, José I.
dc.contributor.author.spa.fl_str_mv	Oscar Fernando, Durán García Ricardo, Payán
dc.subject.spa.fl_str_mv	Segmentación de mercados
topic	Segmentación de mercados Technology Readiness Index (TRI) 658.4063 Innovación empresarial Administración internacional Innovaciones tecnológicas -- Investigaciones --Colombia Demografía -- Investigaciones --Colombia Preferencias de los consumidores --Colombia
dc.subject.eng.fl_str_mv	Technology Readiness Index (TRI)
dc.subject.ddc.spa.fl_str_mv	658.4063 Innovación empresarial
dc.subject.lemb.spa.fl_str_mv	Administración internacional Innovaciones tecnológicas -- Investigaciones --Colombia Demografía -- Investigaciones --Colombia Preferencias de los consumidores --Colombia
description	Este estudio tiene el objetivo de probar la validez de la versión actualizada de la disponibilidad de la tecnología Índice (TRI 2.0; Parasuraman y Colby, 2014) en Colombia y el impacto de los rasgos de personalidad individuales en las cuatro dimensiones del TRI. Para este propósito, una primera hipótesis fue formulada con el fin de probar la previsibilidad de la demografía y la puntuación TRI 2.0 con la intención de adoptar productos y servicios tecnológicos.
publishDate	2016
dc.date.accessioned.none.fl_str_mv	2016-10-07T20:24:06Z 2017-02-10T17:38:24Z 2017-08-12T15:49:11Z
dc.date.available.none.fl_str_mv	2016-10-07T20:24:06Z 2017-02-10T17:38:24Z 2017-08-12T15:49:11Z
dc.date.created.none.fl_str_mv	2016
dc.type.version.none.fl_str_mv	info:eu-repo/semantics/acceptedVersion
dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado - Monografía – Maestría
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dc.type.driver.none.fl_str_mv	info:eu-repo/semantics/masterThesis
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dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10726/1508
dc.identifier.local.none.fl_str_mv	MBA00403 / D948c 2016
dc.identifier.instname.spa.fl_str_mv	instname:Colegio de Estudios Superiores de Administración - CESA
dc.identifier.reponame.spa.fl_str_mv	reponame:Biblioteca Digital – CESA
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url	http://hdl.handle.net/10726/1508
identifier_str_mv	MBA00403 / D948c 2016 instname:Colegio de Estudios Superiores de Administración - CESA reponame:Biblioteca Digital – CESA repourl:https://repository.cesa.edu.co/
dc.language.iso.none.fl_str_mv	eng
language	eng
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rights_invalid_str_mv	http://creativecommons.org/licenses/by-nc-nd/4.0/ Abierto (Texto Completo) http://purl.org/coar/access_right/c_abf2
dc.format.extent.spa.fl_str_mv	75 páginas
dc.format.mimetype.eng.fl_str_mv	application/pdf
dc.coverage.spatial.spa.fl_str_mv	Colombia
dc.coverage.temporal.spa.fl_str_mv	Enero 2017 - Julio 2017
dc.publisher.program.spa.fl_str_mv	Maestría en Administración de Empresas, CESA.
dc.publisher.program.eng.fl_str_mv	Master of Business Administration, Carleton University.
dc.publisher.grantor.spa.fl_str_mv	Colegio de Estudios Superiores de Administración - CESA
institution	Colegio de Estudios Superiores de Administración
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spelling	Rojas Méndez, José I.1d2373a8-0a65-4fc9-a297-befa43790d8bOscar Fernando, Durán García749bf479-a238-44e9-9dc1-ca5198437b10300Ricardo, Payán2a5d75b2-fb7b-4fbc-95fb-00fed89378c1300ColombiaEnero 2017 - Julio 20172016-10-07T20:24:06Z2017-02-10T17:38:24Z2017-08-12T15:49:11Z2016-10-07T20:24:06Z2017-02-10T17:38:24Z2017-08-12T15:49:11Z2016http://hdl.handle.net/10726/1508MBA00403 / D948c 2016instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/Este estudio tiene el objetivo de probar la validez de la versión actualizada de la disponibilidad de la tecnología Índice (TRI 2.0; Parasuraman y Colby, 2014) en Colombia y el impacto de los rasgos de personalidad individuales en las cuatro dimensiones del TRI. Para este propósito, una primera hipótesis fue formulada con el fin de probar la previsibilidad de la demografía y la puntuación TRI 2.0 con la intención de adoptar productos y servicios tecnológicos.Figures Tables Appendixes abstract Keywords Introduction and current problem Theoretical framework State of the art Objectives General objective Specific objectives Hypothesis Methodology Results Assessment of reliability and validity Hypothesis testing Market segmentation Conclusions and recommendations Limitations of the study Future researchMagíster en Administración de EmpresasThis study has the goal to test the validity of the updated version of the Technology Readiness Index (TRI 2.0; Parasuraman and Colby, 2014) in Colombia and the impact of individual personality traits in the four dimensions of the TRI. For this purpose, a first hypothesis was formulated in order to test predictability of demographics and the TRI 2.0 score with the intention to adopt technological products and services. A second hypothesis was described to validate the existence in Colombia of the five-cluster segmentation scheme proposed in the TRI 2.0 research. Finally, the third hypothesis seeks to test any kind of correlation between the personality traits and the TRI 2.0 score of an individual and its impact on the intention of adopting technological products or services. The survey was answered by 364 people, 338 of which were Colombians, so 26 people were discarded from the analysis, most of the respondents live in Bogota (83,4%) while the capital only hosts 16,3% of Colombia population. The department/region that follows Bogota is Santander since it adds up the 6,5% of the sample while it only represents the 4,3% of inhabitants of the country. The rest of the regions are under-represented when comparing the relative participation within the sample among the general population of the country. The survey was conducted in Spanish using a professionally translated version of the updated 16-item TRI 2.0 (Parasuraman & Colby, 2014) and the Ten-Item Personality Inventory (TIPI; Gosling, Rentfrow, & Swann, 2003). The findings of this study confirmed the validity of the TRI 2.0 when applied to a Colombian consumer sample and the significance of attitudinal variables in order to partially predict the intention to adopt technology innovations. It also partially demonstrated the correlation between the personality traits of an individual and his/her TRI 2.0 score which implies that certain traits 7 influence the willingness for a consumer to adopt innovative technology products and services. Finally, when performing a K-mean cluster analysis with the collected data for the current research, authors found the existence of five meaningful segments in the Colombian Sample Market, the same segments as Parasuramman and Colby (2015) found in U.S. market, such segments are “Explorers”, “Pioneers”, “Hesitators”, “Skeptics” and “avoiders”Maestría75 páginasapplication/pdfenghttp://creativecommons.org/licenses/by-nc-nd/4.0/Abierto (Texto Completo)http://purl.org/coar/access_right/c_abf2Segmentación de mercadosTechnology Readiness Index (TRI)658.4063 Innovación empresarialAdministración internacionalInnovaciones tecnológicas -- Investigaciones --ColombiaDemografía -- Investigaciones --ColombiaPreferencias de los consumidores --ColombiaColombian consumer willingness to adopt innovative technology products and servicesinfo:eu-repo/semantics/acceptedVersionTesis/Trabajo de grado - Monografía – Maestríahttp://purl.org/coar/resource_type/c_bdccinfo:eu-repo/semantics/masterThesishttp://purl.org/redcol/resource_type/TMMaestría en Administración de Empresas, CESA.Master of Business Administration, Carleton University.Colegio de Estudios Superiores de Administración - 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Colombian consumer willingness to adopt innovative technology products and services

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