Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.

Autores:: González Negrete, Jennifer

Tipo de recurso:

Fecha de publicación:: 2012

Institución:: Colegio de Estudios Superiores de Administración

Repositorio:: Repositorio CESA

Idioma:: eng

id	CESA2_67077fee83f86a796a1b692b00a298b5
oai_identifier_str	oai:repository.cesa.edu.co:10726/967
network_acronym_str	CESA2
network_name_str	Repositorio CESA
repository_id_str
spelling	Cao, Lanlan2fccda68-fdbf-4988-a628-f75a77c5875dGonzález Negrete, Jennifer114ec3cb-4639-4ea2-9233-800539689ac9300Enero - Junio 20122016-03-26T21:17:24Z2017-02-10T17:52:53Z2017-08-12T16:58:20Z2016-03-26T21:17:24Z2017-02-10T17:52:53Z2017-08-12T16:58:20Z2012-032012-03http://hdl.handle.net/10726/967ADM00646 / G635s 2012instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.Administrador de EmpresasThis topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.Pregrado58 páginasapplication/pdfeng658.8343 Comportamiento del consumidorComercio minoristaPreferencias de los consumidoresComportamiento del consumidorComprasEducación del consumidorCentros comercialesShopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?Acceso restringidohttp://purl.org/coar/access_right/c_16ecTesis/Trabajo de grado - Monografía – Pregradoinfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_46ecPregrado en Administración de EmpresasColegio de Estudios Superiores de Administración – CESALICENSElicense.txttext/plain1748https://repository.cesa.edu.co/bitstream/10726/967/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51metadata only accessTHUMBNAILTG00646.pdf.jpgTG00646.pdf.jpgIM Thumbnailimage/jpeg5149https://repository.cesa.edu.co/bitstream/10726/967/4/TG00646.pdf.jpg0098c9c87ccb83b2fac1177d0a63385aMD54open accessADM2012-00646.pdf.jpgADM2012-00646.pdf.jpgIM Thumbnailimage/jpeg5149https://repository.cesa.edu.co/bitstream/10726/967/6/ADM2012-00646.pdf.jpg0098c9c87ccb83b2fac1177d0a63385aMD56open accessORIGINALADM2012-00646.pdfADM2012-00646.pdfapplication/pdf1794383https://repository.cesa.edu.co/bitstream/10726/967/5/ADM2012-00646.pdf286d4a0ada4e09a1c224dab30acb91f7MD55restricted access10726/967oai:repository.cesa.edu.co:10726/9672023-10-06 17:04:24.648restricted accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
spellingShingle	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept? 658.8343 Comportamiento del consumidor Comercio minorista Preferencias de los consumidores Comportamiento del consumidor Compras Educación del consumidor Centros comerciales
title_short	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_full	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_fullStr	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_full_unstemmed	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_sort	Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
dc.creator.fl_str_mv	González Negrete, Jennifer
dc.contributor.advisor.spa.fl_str_mv	Cao, Lanlan
dc.contributor.author.spa.fl_str_mv	González Negrete, Jennifer
dc.subject.ddc.spa.fl_str_mv	658.8343 Comportamiento del consumidor
topic	658.8343 Comportamiento del consumidor Comercio minorista Preferencias de los consumidores Comportamiento del consumidor Compras Educación del consumidor Centros comerciales
dc.subject.lemb.spa.fl_str_mv	Comercio minorista Preferencias de los consumidores Comportamiento del consumidor Compras Educación del consumidor Centros comerciales
description	Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.
publishDate	2012
dc.date.created.none.fl_str_mv	2012-03
dc.date.issued.none.fl_str_mv	2012-03
dc.date.accessioned.none.fl_str_mv	2016-03-26T21:17:24Z 2017-02-10T17:52:53Z 2017-08-12T16:58:20Z
dc.date.available.none.fl_str_mv	2016-03-26T21:17:24Z 2017-02-10T17:52:53Z 2017-08-12T16:58:20Z
dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado - Monografía – Pregrado
dc.type.driver.*.fl_str_mv	info:eu-repo/semantics/bachelorThesis
dc.type.redcol.none.fl_str_mv	http://purl.org/coar/resource_type/c_46ec
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10726/967
dc.identifier.local.none.fl_str_mv	ADM00646 / G635s 2012
dc.identifier.instname.spa.fl_str_mv	instname:Colegio de Estudios Superiores de Administración - CESA
dc.identifier.reponame.spa.fl_str_mv	reponame:Biblioteca Digital – CESA
dc.identifier.repourl.none.fl_str_mv	repourl:https://repository.cesa.edu.co/
url	http://hdl.handle.net/10726/967
identifier_str_mv	ADM00646 / G635s 2012 instname:Colegio de Estudios Superiores de Administración - CESA reponame:Biblioteca Digital – CESA repourl:https://repository.cesa.edu.co/
dc.language.iso.none.fl_str_mv	eng
language	eng
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_16ec
dc.rights.local.spa.fl_str_mv	Acceso restringido
rights_invalid_str_mv	Acceso restringido http://purl.org/coar/access_right/c_16ec
dc.format.extent.spa.fl_str_mv	58 páginas
dc.format.mimetype.eng.fl_str_mv	application/pdf
dc.coverage.temporal.spa.fl_str_mv	Enero - Junio 2012
dc.publisher.program.spa.fl_str_mv	Pregrado en Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv	Colegio de Estudios Superiores de Administración – CESA
institution	Colegio de Estudios Superiores de Administración
bitstream.url.fl_str_mv	https://repository.cesa.edu.co/bitstream/10726/967/1/license.txt https://repository.cesa.edu.co/bitstream/10726/967/4/TG00646.pdf.jpg https://repository.cesa.edu.co/bitstream/10726/967/6/ADM2012-00646.pdf.jpg https://repository.cesa.edu.co/bitstream/10726/967/5/ADM2012-00646.pdf
bitstream.checksum.fl_str_mv	8a4605be74aa9ea9d79846c1fba20a33 0098c9c87ccb83b2fac1177d0a63385a 0098c9c87ccb83b2fac1177d0a63385a 286d4a0ada4e09a1c224dab30acb91f7
bitstream.checksumAlgorithm.fl_str_mv	MD5 MD5 MD5 MD5
repository.name.fl_str_mv	Biblioteca Digital - CESA
repository.mail.fl_str_mv	biblioteca@cesa.edu.co
_version_	1793339982869430272

Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

Publicaciones similares