Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.
- Autores:
-
González Negrete, Jennifer
- Tipo de recurso:
- Fecha de publicación:
- 2012
- Institución:
- Colegio de Estudios Superiores de Administración
- Repositorio:
- Repositorio CESA
- Idioma:
- eng
- OAI Identifier:
- oai:repository.cesa.edu.co:10726/967
- Acceso en línea:
- http://hdl.handle.net/10726/967
- Palabra clave:
- 658.8343 Comportamiento del consumidor
Comercio minorista
Preferencias de los consumidores
Comportamiento del consumidor
Compras
Educación del consumidor
Centros comerciales
- Rights
- License
- Acceso restringido
| Summary: | Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures. |
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