Marketing plan for Bruynzeel Sakura in the Colombian market

Introduction. Conceptual Framework. Methodology. Results. Conclusions. Recommendations. Bibliography. Table list. Graphs list. Illustrations list.

Autores:
Noreña Trujillo, Andrés
Cañon Parra, Camilo
Tipo de recurso:
Fecha de publicación:
2008
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/3730
Acceso en línea:
http://hdl.handle.net/10726/3730
Palabra clave:
658.83 Mercadeo - Administración
Mercadeo - Administración
Investigación de mercados
Análisis de mercadeo
Campañas publicitarias
Comportamiento del consumidor
Industria del papel
Rights
License
Acceso restringido
id CESA2_3a5be32bb9c0f26a3674394bb30be62c
oai_identifier_str oai:repository.cesa.edu.co:10726/3730
network_acronym_str CESA2
network_name_str Repositorio CESA
repository_id_str
spelling Echeverri Cañas, Lina María9c6fdd73-511b-4b26-85f3-c496c94187ae600Noreña Trujillo, Andrés4b3bbb33-6401-4084-8ba5-faf9107c4c31Cañon Parra, Camilo04d5a683-a7f4-4629-aa45-401b09585ea4Enero - Junio 20082021-01-10T16:43:21Z2021-01-10T16:43:21Z2008-032008-03http://hdl.handle.net/10726/3730ADM658.83 / N822m 2008instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital - CESArepourl:https://repository.cesa.edu.co/Introduction. Conceptual Framework. Methodology. Results. Conclusions. Recommendations. Bibliography. Table list. Graphs list. Illustrations list.Administrador de EmpresasBruynzeel-Sakura is a Dutch-Japanese company dedicated to design, produce and market stationery products with elements for writing, drawing and arts & crafts. Bruynzeel started in the Netherlands in 1948 and became part of the Sakura Group in 1997, changing their name to Bruynzeel-Sakura in 2000. Besides de fusion, the company has undergone a transition process in the last five years since its core business is no longer manufacturing but trading. It develops and trades writing, drawing and coloring products and a third party fabricates them in china.PregradoPMP116 páginasapplication/pdfeng658.83 Mercadeo - AdministraciónMercadeo - AdministraciónInvestigación de mercadosAnálisis de mercadeoCampañas publicitariasComportamiento del consumidorIndustria del papelMarketing plan for Bruynzeel Sakura in the Colombian marketAcceso restringidohttp://purl.org/coar/access_right/c_16ecTesis/Trabajo de grado - Monografía - Pregradoinfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_46ecPregrado en Administración de EmpresasColegio de Estudios Superiores de Administración - CESAORIGINALADM2008-IPE2263.pdfADM2008-IPE2263.pdfapplication/pdf2854255https://repository.cesa.edu.co/bitstream/10726/3730/1/ADM2008-IPE2263.pdfd971bc873cf755bf739680fe108144fbMD51restricted accessLICENSElicense.txtlicense.txttext/plain; charset=utf-81872https://repository.cesa.edu.co/bitstream/10726/3730/2/license.txta9bdfa4f42f8a75ea7845ba5df7e9040MD52restricted accessTHUMBNAILADM2008-IPE2263.pdf.jpgADM2008-IPE2263.pdf.jpgIM Thumbnailimage/jpeg5006https://repository.cesa.edu.co/bitstream/10726/3730/3/ADM2008-IPE2263.pdf.jpg7cac169704d71416b912d2785fba3a62MD53open access10726/3730oai:repository.cesa.edu.co:10726/37302023-10-06 17:15:09.745restricted accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv Marketing plan for Bruynzeel Sakura in the Colombian market
title Marketing plan for Bruynzeel Sakura in the Colombian market
spellingShingle Marketing plan for Bruynzeel Sakura in the Colombian market
658.83 Mercadeo - Administración
Mercadeo - Administración
Investigación de mercados
Análisis de mercadeo
Campañas publicitarias
Comportamiento del consumidor
Industria del papel
title_short Marketing plan for Bruynzeel Sakura in the Colombian market
title_full Marketing plan for Bruynzeel Sakura in the Colombian market
title_fullStr Marketing plan for Bruynzeel Sakura in the Colombian market
title_full_unstemmed Marketing plan for Bruynzeel Sakura in the Colombian market
title_sort Marketing plan for Bruynzeel Sakura in the Colombian market
dc.creator.fl_str_mv Noreña Trujillo, Andrés
Cañon Parra, Camilo
dc.contributor.advisor.spa.fl_str_mv Echeverri Cañas, Lina María
dc.contributor.author.spa.fl_str_mv Noreña Trujillo, Andrés
Cañon Parra, Camilo
dc.subject.ddc.spa.fl_str_mv 658.83 Mercadeo - Administración
topic 658.83 Mercadeo - Administración
Mercadeo - Administración
Investigación de mercados
Análisis de mercadeo
Campañas publicitarias
Comportamiento del consumidor
Industria del papel
dc.subject.lemb.spa.fl_str_mv Mercadeo - Administración
Investigación de mercados
Análisis de mercadeo
Campañas publicitarias
Comportamiento del consumidor
Industria del papel
description Introduction. Conceptual Framework. Methodology. Results. Conclusions. Recommendations. Bibliography. Table list. Graphs list. Illustrations list.
publishDate 2008
dc.date.created.none.fl_str_mv 2008-03
dc.date.issued.none.fl_str_mv 2008-03
dc.date.accessioned.none.fl_str_mv 2021-01-10T16:43:21Z
dc.date.available.none.fl_str_mv 2021-01-10T16:43:21Z
dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado - Monografía - Pregrado
dc.type.driver.*.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.redcol.none.fl_str_mv http://purl.org/coar/resource_type/c_46ec
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/3730
dc.identifier.local.none.fl_str_mv ADM658.83 / N822m 2008
dc.identifier.instname.spa.fl_str_mv instname:Colegio de Estudios Superiores de Administración - CESA
dc.identifier.reponame.spa.fl_str_mv reponame:Biblioteca Digital - CESA
dc.identifier.repourl.none.fl_str_mv repourl:https://repository.cesa.edu.co/
url http://hdl.handle.net/10726/3730
identifier_str_mv ADM658.83 / N822m 2008
instname:Colegio de Estudios Superiores de Administración - CESA
reponame:Biblioteca Digital - CESA
repourl:https://repository.cesa.edu.co/
dc.language.iso.none.fl_str_mv eng
language eng
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_16ec
dc.rights.local.spa.fl_str_mv Acceso restringido
rights_invalid_str_mv Acceso restringido
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dc.format.extent.spa.fl_str_mv 116 páginas
dc.format.mimetype.eng.fl_str_mv application/pdf
dc.coverage.temporal.spa.fl_str_mv Enero - Junio 2008
dc.publisher.program.spa.fl_str_mv Pregrado en Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv Colegio de Estudios Superiores de Administración - CESA
institution Colegio de Estudios Superiores de Administración
bitstream.url.fl_str_mv https://repository.cesa.edu.co/bitstream/10726/3730/1/ADM2008-IPE2263.pdf
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