The consistency of trust-sales relationship in Latin American e-commerce

Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driv...

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Autores:
Correa Nuñez, Juan Carlos
Laverde Rojas, Henry
Martínez, Camilo A.
Camargo, Oscar Javier
Rojas Matute, Gustavo
Sandoval Escobar, Marithza
Tipo de recurso:
Article of investigation
Fecha de publicación:
2022
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/5036
Acceso en línea:
http://hdl.handle.net/10726/5036
https://doi.org/10.1080/15332861.2021.1975426
Palabra clave:
E-Commerce
Trust
Sales
Latin-America
Web mining
Rights
License
Acceso Restringido
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network_acronym_str CESA2
network_name_str Repositorio CESA
repository_id_str
spelling Correa Nuñez, Juan Carlos795132b2-c8e7-4ac2-aba6-2464854ffe13600Laverde Rojas, Henry06735694-ed21-489b-b44f-51109b1e98a9600Martínez, Camilo A.677486e8-3c61-42d6-91dd-c7a13135466b600Camargo, Oscar Javier0422a382-5af7-45fd-8dbd-87a76a755c76600Rojas Matute, Gustavo7030a8d2-cc65-41a0-852e-54ff82498379600Sandoval Escobar, Marithzab401258b-b269-42f4-b559-9ee71508c366600Correa Nuñez, Juan Carlos [0000-0002-0301-5641]Laverde Rojas, Henry [0000-0002-6112-5259]Sandoval Escobar, Marithza [0000-0003-1938-0675]Correa Nuñez, Juan Carlos [57190250874]Laverde Rojas, Henry [57221974585]Martínez, Camilo A. [57219816151]Camargo, Oscar Javier [57219815096]Rojas Matute, Gustavo [57219807797]Sandoval Escobar, Marithza [35621650400]2023-06-21T22:22:58Z2023-06-21T22:22:58Z20221533-2861http://hdl.handle.net/10726/5036instname:Colegio de Estudios Superiores de Administración – CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/1533-287Xhttps://doi.org/10.1080/15332861.2021.1975426engRoutledgeThe consistency of trust-sales relationship in Latin American e-commercearticlehttp://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARThttp://purl.org/coar/version/c_71e4c1898caa6e32Acceso Restringidohttp://vocabularies.coar-repositories.org/access_rights/c_16ec/http://purl.org/coar/access_right/c_16ecCustomer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.https://orcid.org/0000-0002-0301-5641https://orcid.org/0000-0002-6112-5259https://orcid.org/0000-0003-1938-0675https://www.scopus.com/authid/detail.uri?authorId=57190250874https://www.scopus.com/authid/detail.uri?authorId=57221974585https://www.scopus.com/authid/detail.uri?authorId=57219816151https://www.scopus.com/authid/detail.uri?authorId=57219815096https://www.scopus.com/authid/detail.uri?authorId=57219807797https://www.scopus.com/authid/detail.uri?authorId=35621650400214476496Journal of Internet CommerceE-CommerceTrustSalesLatin-AmericaWeb mining10726/5036oai:repository.cesa.edu.co:10726/50362023-10-02 20:26:12.355metadata only accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv The consistency of trust-sales relationship in Latin American e-commerce
title The consistency of trust-sales relationship in Latin American e-commerce
spellingShingle The consistency of trust-sales relationship in Latin American e-commerce
E-Commerce
Trust
Sales
Latin-America
Web mining
title_short The consistency of trust-sales relationship in Latin American e-commerce
title_full The consistency of trust-sales relationship in Latin American e-commerce
title_fullStr The consistency of trust-sales relationship in Latin American e-commerce
title_full_unstemmed The consistency of trust-sales relationship in Latin American e-commerce
title_sort The consistency of trust-sales relationship in Latin American e-commerce
dc.creator.fl_str_mv Correa Nuñez, Juan Carlos
Laverde Rojas, Henry
Martínez, Camilo A.
Camargo, Oscar Javier
Rojas Matute, Gustavo
Sandoval Escobar, Marithza
dc.contributor.author.spa.fl_str_mv Correa Nuñez, Juan Carlos
Laverde Rojas, Henry
Martínez, Camilo A.
Camargo, Oscar Javier
Rojas Matute, Gustavo
Sandoval Escobar, Marithza
dc.contributor.orcid.none.fl_str_mv Correa Nuñez, Juan Carlos [0000-0002-0301-5641]
Laverde Rojas, Henry [0000-0002-6112-5259]
Sandoval Escobar, Marithza [0000-0003-1938-0675]
dc.contributor.scopus.none.fl_str_mv Correa Nuñez, Juan Carlos [57190250874]
Laverde Rojas, Henry [57221974585]
Martínez, Camilo A. [57219816151]
Camargo, Oscar Javier [57219815096]
Rojas Matute, Gustavo [57219807797]
Sandoval Escobar, Marithza [35621650400]
dc.subject.proposal.none.fl_str_mv E-Commerce
Trust
Sales
Latin-America
Web mining
topic E-Commerce
Trust
Sales
Latin-America
Web mining
description Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.
publishDate 2022
dc.date.issued.none.fl_str_mv 2022
dc.date.accessioned.none.fl_str_mv 2023-06-21T22:22:58Z
dc.date.available.none.fl_str_mv 2023-06-21T22:22:58Z
dc.type.none.fl_str_mv article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.type.redcol.none.fl_str_mv http://purl.org/redcol/resource_type/ART
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_71e4c1898caa6e32
format http://purl.org/coar/resource_type/c_2df8fbb1
dc.identifier.issn.none.fl_str_mv 1533-2861
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/5036
dc.identifier.instname.none.fl_str_mv instname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponame.none.fl_str_mv reponame:Biblioteca Digital – CESA
dc.identifier.repourl.none.fl_str_mv repourl:https://repository.cesa.edu.co/
dc.identifier.eissn.none.fl_str_mv 1533-287X
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1080/15332861.2021.1975426
identifier_str_mv 1533-2861
instname:Colegio de Estudios Superiores de Administración – CESA
reponame:Biblioteca Digital – CESA
repourl:https://repository.cesa.edu.co/
1533-287X
url http://hdl.handle.net/10726/5036
https://doi.org/10.1080/15332861.2021.1975426
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.citationvolume.none.fl_str_mv 21
dc.relation.citationissue.none.fl_str_mv 4
dc.relation.citationstartpage.none.fl_str_mv 476
dc.relation.citationendpage.none.fl_str_mv 496
dc.relation.ispartofjournal.none.fl_str_mv Journal of Internet Commerce
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_16ec
dc.rights.local.none.fl_str_mv Acceso Restringido
dc.rights.coar.none.fl_str_mv http://vocabularies.coar-repositories.org/access_rights/c_16ec/
rights_invalid_str_mv Acceso Restringido
http://vocabularies.coar-repositories.org/access_rights/c_16ec/
http://purl.org/coar/access_right/c_16ec
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
institution Colegio de Estudios Superiores de Administración
repository.name.fl_str_mv Biblioteca Digital - CESA
repository.mail.fl_str_mv biblioteca@cesa.edu.co
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