Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009

Description of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list.

Autores:
Salamanca Chaves, Diana
Tipo de recurso:
Fecha de publicación:
2010
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
spa
OAI Identifier:
oai:repository.cesa.edu.co:10726/4629
Acceso en línea:
http://hdl.handle.net/10726/4629
Palabra clave:
658.8342 Comportamiento del consumidor
Comportamiento del consumidor
Desarrollo infantil
Análisis de mercadeo
Posicionamiento (Publicidad)
Rights
License
Acceso restringido
id CESA2_0f97caf1070374f60fb81bb6d4147aae
oai_identifier_str oai:repository.cesa.edu.co:10726/4629
network_acronym_str CESA2
network_name_str Repositorio CESA
repository_id_str
spelling Damay, Coraliebbd71e7f-61e4-4818-bda6-a7bbd4e460c3Salamanca Chaves, Dianae9071c2e-953a-4cde-ac8e-fa2a05b3fc632022-10-07T21:39:59Z2022-10-07T21:39:59Z2010-04http://hdl.handle.net/10726/4629ADM / SA159 2010instname:Colegio de Estudios Superiores de Administración - CESAreponame:Biblioteca Digital - CESArepourl:https://repository.cesa.edu.co/Description of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list.Administrador de EmpresasThe study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the advertising characters that represent a brand or a product of biscuits and cereals in the French market, to children that are their consumers or potential consumers.Pregrado38 páginasapplication/pdfspa658.8342 Comportamiento del consumidorComportamiento del consumidorDesarrollo infantilAnálisis de mercadeoPosicionamiento (Publicidad)Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009Acceso restringidohttp://purl.org/coar/access_right/c_16ecTesis/Trabajo de grado - Monografía - Pregradoinfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_46ecAdministración de EmpresasColegio de Estudios Superiores de Administración - CESAORIGINALADM2010_Can.pdfADM2010_Can.pdfapplication/pdf791423https://repository.cesa.edu.co/bitstream/10726/4629/1/ADM2010_Can.pdf91bb8b31abbb8053a0e4cbeac0f620f4MD51restricted accessLICENSElicense.txtlicense.txttext/plain; charset=utf-81872https://repository.cesa.edu.co/bitstream/10726/4629/2/license.txta9bdfa4f42f8a75ea7845ba5df7e9040MD52restricted access10726/4629oai:repository.cesa.edu.co:10726/46292022-10-12 16:48:23.06restricted accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
title Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
spellingShingle Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
658.8342 Comportamiento del consumidor
Comportamiento del consumidor
Desarrollo infantil
Análisis de mercadeo
Posicionamiento (Publicidad)
title_short Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
title_full Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
title_fullStr Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
title_full_unstemmed Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
title_sort Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
dc.creator.fl_str_mv Salamanca Chaves, Diana
dc.contributor.advisor.spa.fl_str_mv Damay, Coralie
dc.contributor.author.spa.fl_str_mv Salamanca Chaves, Diana
dc.subject.ddc.spa.fl_str_mv 658.8342 Comportamiento del consumidor
topic 658.8342 Comportamiento del consumidor
Comportamiento del consumidor
Desarrollo infantil
Análisis de mercadeo
Posicionamiento (Publicidad)
dc.subject.armarc.spa.fl_str_mv Comportamiento del consumidor
Desarrollo infantil
Análisis de mercadeo
Posicionamiento (Publicidad)
description Description of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list.
publishDate 2010
dc.date.created.none.fl_str_mv 2010-04
dc.date.accessioned.none.fl_str_mv 2022-10-07T21:39:59Z
dc.date.available.none.fl_str_mv 2022-10-07T21:39:59Z
dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado - Monografía - Pregrado
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.type.redcol.none.fl_str_mv http://purl.org/coar/resource_type/c_46ec
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/4629
dc.identifier.local.none.fl_str_mv ADM / SA159 2010
dc.identifier.instname.spa.fl_str_mv instname:Colegio de Estudios Superiores de Administración - CESA
dc.identifier.reponame.spa.fl_str_mv reponame:Biblioteca Digital - CESA
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dc.rights.local.spa.fl_str_mv Acceso restringido
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http://purl.org/coar/access_right/c_16ec
dc.format.extent.spa.fl_str_mv 38 páginas
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.program.spa.fl_str_mv Administración de Empresas
dc.publisher.grantor.spa.fl_str_mv Colegio de Estudios Superiores de Administración - CESA
institution Colegio de Estudios Superiores de Administración
bitstream.url.fl_str_mv https://repository.cesa.edu.co/bitstream/10726/4629/1/ADM2010_Can.pdf
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