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Gary Becker
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Becker was awarded the Nobel Memorial Prize in Economic Sciences in 1992 and received the United States Presidential Medal of Freedom in 2007. A 2011 survey of economics professors named Becker their favorite living economist over the age of 60, followed by Kenneth Arrow and Robert Solow. Economist Justin Wolfers called him "the most important social scientist in the past 50 years."
Becker was one of the first economists to analyze topics that had been researched in sociology, including racial discrimination, crime, family organization, and rational addiction. He argued that many different types of human behavior can be seen as rational and utility-maximizing, including those that are often regarded as self-destructive or irrational. His approach also extended to altruistic aspects of human behavior, which he showed to sometimes have self-serving ends (when individuals' utility is properly defined and measured, that is). He was also among the foremost exponents of the study of human capital. According to Milton Friedman, he was "the greatest social scientist who has lived and worked" in the second part of the twentieth century. Provided by Wikipedia